The document discusses how standalone SaaS applications are evolving into composite applications that combine multiple services. There are three main advantages to this approach: it allows applications to add functionality by integrating new services instead of code, helps integrate applications across the entire enterprise, and opens up new sales channels for SaaS vendors. Composite applications achieve this by utilizing web services from different vendors to share data and functions. This represents a shift from standalone departmental SaaS applications to more flexible enterprise-level solutions.

1. Think Outside the Silo:
The End of Standalone SaaS

2. © OpSource 2008 Slide 2
Application Delivery for Companies of All Sizes
Hundreds of applications, millions of end-users and billions of transactions every day

3. © OpSource 2008 Slide 3
SaaS Apps Are Traditionally Silos
Sales Dept. FP&AHR Dept. Cust. Serv.
CRM App Call Center
App
HCM App BI App

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Next Gen Apps Are Composites
Billing Service Analytics Service
Storage Service

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Composites - 3 Big Advantages
Add Functionality
Integrate the Enterprise
Open the Channel

6. Add
Functionality

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Composites Apps Add Services not Code
Billing Service
Analytics Service
Storage Service
Web Services Can Reduce up to 70% of Programming

8. © OpSource 2008 Slide 8
Web Services - More than just Google Maps

9. © OpSource 2008 Slide 9
Case-In-Point
Mumboe and OpSource Billing
OpSource Billing allows us to do away with complicated invoicing and billing
processes, and make it easy for customers to do business with Mumboe
Mumboe CEO Bill
Kane

10. Integrate the
Enterprise

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Integration has
surpassed security as
the #1 barrier to SaaS
adoption*
*7 Trends in Enterprise Software Adoption for 2008, Forrester Research, Feb. 22, 2008

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3 Big Drivers of Integration
Driver Need Possible Solutions
Move from Departmental
SaaS Deployments to
Enterprise SaaS
Deployments
Ability to integrate with
existing applications
(SAP, Oracle)
Adopt Multiple SaaS
Applications
Linkage of multiple
SaaS applications and
SSO
Company Specific
Applications
Customized Work Flow
Application
Development

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Case-In-Point
MDS Pharma Services Uses Boomi
Using Boomi Allowed MDS Pharma to Scale SFDC to an Enterprise Level

14. Open the
Channel

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“We estimate that most
SaaS Companies will need
to spend $1 on Sales and
Marketing for every $1 of
recurring revenue”
Jason Green, Emergence Capital, 2008 SaaS Summit

16. © OpSource 2008 Slide 16
Web Services Open up new Sales Channels
Channel Opportunity Example
Ecosystems
Other SaaS Solutions
Functional Resellers
Third Party System Integrators

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Channel
Case-In-Point
Ribbit Creates Developer Network Channel
Direct
For Developers and
SalesForce

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We’re not SuperWalling on Facebook!
Enterprise Class Services
• Open
• Reliable
• Scalable
• Secure
• Compliant
• Meterable Billable

19. © OpSource 2008 Slide 19
"The OpSource team continues to run one of the most important industry events year
after year. Attendees get a full course of topics that matter most to SaaS ISV's or
companies planning to migrate their offering to the SaaS model."
--Rick Nucci, Chief Technology Officer, Boomi
Mark Your Calendars!
SaaS Summit 09, March 11 - 13, 2009
www.saassummit09.net for details
www.opsource.net/connect
Info@opsource.net
www.mulesource.com/customers/opsource/