SDP Global Summit 2012HighlightsSDP Global Summit11th-14th September 2012www.alanquayle.com/blog                          ...
Structure •   Telecom Italia: Quantifying the Volume of API Transactions •   Telecom Portugal: API Maturity Model •   Tele...
The Telecom Italia presentation provided and excellent summary of API success with great        quantified examples, overa...
The drive for TI’s API program came from the need to work more effectively with partners,                               th...
The APIs cover a broad set of capabilities, many of which are not covered in the standards.          APIs include many IT ...
This clearly demonstrates to focus on internal and partner applications of service exposure                NOT the long ta...
This and the following 3 slides provide quantified examples of the volume of traffic goingover their API platform. Most of...
Clear demonstration on the maturity of APIs as processes are put in place to manage the API                               ...
Many of the next steps are focused on process improvement, not just additional APIs.
Great example of how an operator can build the platform themselves using off the shelf IT               components, and fr...
SDP supports existing business (meo, tmn and sapo), partners, and long tail developers.                      Heterogeneous...
Example of how the News Stand API can be used across all PT platforms.
Step One: Focus internally with APIs
Step Two: Focus on existing partners
Step Three: Then as a last step explore the long tail
This is a key slide, internal focus requires the least effort for the best returns.
Mature processes around API lifecycle management
Based on standards where appropriate for reuse, but not limited by standards
Great use case on the importance of partnering for cloud services
Telefonica is taking a partnering approach, and this can be seen in the usability of the      services offered compare to ...
Telefonica have a focus on partnering – delivering what customers want and time to market
Telefonica have a focus on partnering – delivering what customers want and time to market
Example of how Telefonica use Salesforce.com and Joyent to deliver a world-class IaaS
Example of how Telefonica use Salesforce.com and Joyent to deliver a world-class IaaS
Telefonica have focused on the local channel development – it provides both a barrier and                       reason for...
Telefonica have focused on the local channel development – it provides both a barrier and                       reason for...
Bundling provides a sustainable barrier, while channel development brings in the partners
Example of Telefonica’s IaaS service
Example of Telefonica’s IaaS service
Example of Telefonica’s IaaS service
Example of Telefonica’s IaaS service
Channels and Bundles mean Telcos can have a role in the cloud services market
Great example on the application of the Service Broker
Problem: IMS ignores the web world and has integration issues with legacy IN
Problem: NGN ignores the web world and has integration issues with IMS
Problem: Common to many telcos their core service of telephony is trapped in a number of                                  ...
Solution: Implemented the OpenCloud Service Broker to solve the silo problems
Solution: So a new service only requires a few $K to implement not $millions
Innovation on the core platform across IMS and NGN is possible and doesn’t have to be                                     ...
Great Case Study on Service Innovation in the Middle East
Focus is working with partners
Use recommendation engine to promote content and services
Today API use focused on SMS with partners – expect diversity of APIs to grow
Focus on unique assets of operator with partners RBT: Ring Back Tone, MCN: Missed Call                           Notificat...
98% Prepaid, just launched 3G, using SDP to increase revenue through recommendations
Focus on making it easy for customers to discover services
Example of landing page experience – promoting relevant bundles to increase revenue, e.g.                    Facebook pack...
SDP projects should be focused, quick and successful!
Anyone can go online to experience the landing page
Excellent review of the challenges and opportunities in mobile payments
Fee is high and application is currently limited
This is the critical balance and operators can use their brand, secure network, and trusted                      existing ...
Key implementation points to achieve world-class experience
Michel highlighted a key point is it services or APIs? The answer is both!
One of the few operators to highlight Twilio’s disruption to Telecom APIs
There’s lots of public APIs and this is only the beginning
Operator’s role varies
Operator’s role varies
Comparing to the Web, the number of APIs is a tiny fraction of what it will become. We areonly at the start of the beginni...
SDP GLobal Summit 2012 Highlights from Alan Quayle
SDP GLobal Summit 2012 Highlights from Alan Quayle
SDP GLobal Summit 2012 Highlights from Alan Quayle
SDP GLobal Summit 2012 Highlights from Alan Quayle
SDP GLobal Summit 2012 Highlights from Alan Quayle
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SDP GLobal Summit 2012 Highlights from Alan Quayle

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Highlights from the SDP Global Summit 2012

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SDP GLobal Summit 2012 Highlights from Alan Quayle

  1. 1. SDP Global Summit 2012HighlightsSDP Global Summit11th-14th September 2012www.alanquayle.com/blog © 2011 Alan Quayle Business and Service Development
  2. 2. Structure • Telecom Italia: Quantifying the Volume of API Transactions • Telecom Portugal: API Maturity Model • Telefonica: Partner for Cloud Services • Bouygues: Using the service broker to make telephony service innovation affordable • Mobily: API innovation • Tunisiana: Practical Business Analytics • Telefonica: Making payment services work • Vodafone: Delivering services or APIs – its both
  3. 3. The Telecom Italia presentation provided and excellent summary of API success with great quantified examples, overall the total transactions per month is close to 1B
  4. 4. The drive for TI’s API program came from the need to work more effectively with partners, the project started in 2008.
  5. 5. The APIs cover a broad set of capabilities, many of which are not covered in the standards. APIs include many IT related capabilities in provisioning customers.
  6. 6. This clearly demonstrates to focus on internal and partner applications of service exposure NOT the long tail, though they do not exclude the long tail.
  7. 7. This and the following 3 slides provide quantified examples of the volume of traffic goingover their API platform. Most of these transactions are associated with revenue earning events, not simply service usage (as in the case of cloud API transactions).
  8. 8. Clear demonstration on the maturity of APIs as processes are put in place to manage the API creation process.
  9. 9. Many of the next steps are focused on process improvement, not just additional APIs.
  10. 10. Great example of how an operator can build the platform themselves using off the shelf IT components, and frank review of where to focus with APIs
  11. 11. SDP supports existing business (meo, tmn and sapo), partners, and long tail developers. Heterogeneous development environment.
  12. 12. Example of how the News Stand API can be used across all PT platforms.
  13. 13. Step One: Focus internally with APIs
  14. 14. Step Two: Focus on existing partners
  15. 15. Step Three: Then as a last step explore the long tail
  16. 16. This is a key slide, internal focus requires the least effort for the best returns.
  17. 17. Mature processes around API lifecycle management
  18. 18. Based on standards where appropriate for reuse, but not limited by standards
  19. 19. Great use case on the importance of partnering for cloud services
  20. 20. Telefonica is taking a partnering approach, and this can be seen in the usability of the services offered compare to some operators that have built it themselves
  21. 21. Telefonica have a focus on partnering – delivering what customers want and time to market
  22. 22. Telefonica have a focus on partnering – delivering what customers want and time to market
  23. 23. Example of how Telefonica use Salesforce.com and Joyent to deliver a world-class IaaS
  24. 24. Example of how Telefonica use Salesforce.com and Joyent to deliver a world-class IaaS
  25. 25. Telefonica have focused on the local channel development – it provides both a barrier and reason for partners to work with Telefonica
  26. 26. Telefonica have focused on the local channel development – it provides both a barrier and reason for partners to work with Telefonica
  27. 27. Bundling provides a sustainable barrier, while channel development brings in the partners
  28. 28. Example of Telefonica’s IaaS service
  29. 29. Example of Telefonica’s IaaS service
  30. 30. Example of Telefonica’s IaaS service
  31. 31. Example of Telefonica’s IaaS service
  32. 32. Channels and Bundles mean Telcos can have a role in the cloud services market
  33. 33. Great example on the application of the Service Broker
  34. 34. Problem: IMS ignores the web world and has integration issues with legacy IN
  35. 35. Problem: NGN ignores the web world and has integration issues with IMS
  36. 36. Problem: Common to many telcos their core service of telephony is trapped in a number of silos
  37. 37. Solution: Implemented the OpenCloud Service Broker to solve the silo problems
  38. 38. Solution: So a new service only requires a few $K to implement not $millions
  39. 39. Innovation on the core platform across IMS and NGN is possible and doesn’t have to be expensive
  40. 40. Great Case Study on Service Innovation in the Middle East
  41. 41. Focus is working with partners
  42. 42. Use recommendation engine to promote content and services
  43. 43. Today API use focused on SMS with partners – expect diversity of APIs to grow
  44. 44. Focus on unique assets of operator with partners RBT: Ring Back Tone, MCN: Missed Call Notification, ICS: In Call Streaming
  45. 45. 98% Prepaid, just launched 3G, using SDP to increase revenue through recommendations
  46. 46. Focus on making it easy for customers to discover services
  47. 47. Example of landing page experience – promoting relevant bundles to increase revenue, e.g. Facebook package (internet access limited to FB)
  48. 48. SDP projects should be focused, quick and successful!
  49. 49. Anyone can go online to experience the landing page
  50. 50. Excellent review of the challenges and opportunities in mobile payments
  51. 51. Fee is high and application is currently limited
  52. 52. This is the critical balance and operators can use their brand, secure network, and trusted existing partners to deliver a world class experience
  53. 53. Key implementation points to achieve world-class experience
  54. 54. Michel highlighted a key point is it services or APIs? The answer is both!
  55. 55. One of the few operators to highlight Twilio’s disruption to Telecom APIs
  56. 56. There’s lots of public APIs and this is only the beginning
  57. 57. Operator’s role varies
  58. 58. Operator’s role varies
  59. 59. Comparing to the Web, the number of APIs is a tiny fraction of what it will become. We areonly at the start of the beginning of the impact APIs will have to all businesses. N.B. an API can be thought of as a machine readable webpage.

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