Key Talking Points: Our cloud portfolio is build around 4 pillars and the imperatives of „Think it“, „Build it“ and „Tap into it“, embedded into the overall IBM cloud strategy With cloud advisory consulting, we work together with our clients‘ business or IT leaders to strategize how to best use cloud to get better in efficiency and reinvention towards a fully customer activated enterprise. Our Cloud Application Services offerings encompass the full application lifecycle to build and manage client specific cloud based applications. With our new YAMaaS offering – Your Application as a Service, we provide a next generation application management model, consumption based, and fully leveraging the advantages of a cloud infrastructure. The IBM Softlayer Cloud Infrastructure and the Bluemix Application Platform capabilities provide a robust and innovative foundation for these offerings. On the opposite to building client specific cloud based applications, our SaaS Service portfolio supports our clients in directly taping into existing SaaS solutions. We offer consulting, implementation, integration and management services for solutions from IBM (like Kenexa, or Unica), our traditional (??) business partners SAP, Oracle and Microsoft, and from our new partnerships with born in the cloud ISVs like Salesforce.com and Workday. IBM Cloud Business Solutions represent our next evolution to deliver business value to our clients agenda. They package multiple components into a single, pre-built, but still customizable solution, delivered “as a service” for speed and simplicity. This includes consulting services, pre-built assets from IBM Research, software, advanced analytics, ongoing support and cloud infrastructure delivered via IBM Softlayer, with a Pricing based on a subscription model. We will initially offer 12 such solutions, with plans to bring at least 20 to market this year. They are industry focused and built around functional domains, like Customer Analytics for Marketing, Predictive Maintenance for Operations or Counter Fraud for Finance. With this portfolio and the single offerings and their combination for specific client engagements, we are well equipped to support our clients journey into the cloud and take maximum advantage of cloud. Lets put that in the context of 2 specific client examples....
Client Objectives An inter-connected partner ecosystem that will enable convenient commerce and In-Vehicle Apps Personalized interactions that will create emotional attachment to the GM brand and the vehicle Seamless multi-channel access that will provide continuous engagement with GM’s brands Marketing insight into customer behaviors to inform new offers, commerce, and future engagement services
IBM Solution IBM Smart Cloud - SoftLayer Integration Bus: Secure API Management, NetCool and Integration Orchestrator Salesforce.Com - Cloud based CRM, AppShop and Merchant and Marketing Management solution IBM Payment Systems - Revenue Management cloud Zuora - Billing, commerce and finance capabilities ONESource - ONESOURCE Indirect Tax capabilities ExactTarget - Digital marketing analytics cloud IBM Digital Analytics - Advanced ability to capture robust online visitor and customer behavioral data
Key themes Speed Instant environments Quick deployments Sign up in minutes Ease of Use Instant Environments Services prebuilt for your use - IBM, Third Party, Community DevOps tools to monitor, plan, deploy, and manage your apps Flexibility On-Prem integration Flexible pricing Security IBM secures the platform and infrastructure - leveraging experience with softlayer and proven on-prem security implementations Provides you with the tools to secure your apps
Numerous companies have quickly realized a great deal of value using Bluemix. *Reference customers and value delivered on slide
Ready for edits
Apple and IBM Forge Global Partnership to Transform Enterprise Mobility - July 15, 2014 - Key capabilities: a new class of more than 100 industry-specific enterprise solutions; unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration; new AppleCare® service and support offering tailored to the needs of the enterprise; and new packaged offerings from IBM for device activation, supply and management IBM and SAP Partner to Accelerate Enterprise Cloud Adoption - October 14, 2014 - SAP has selected IBM as a premier strategic provider of Cloud infrastructure services for its business critical applications – accelerating customers’ ability to run core business in the cloud. The SAP® HANA Enterprise Cloud offering is now available through IBM’s highly scalable, open and secure cloud. SAP HANA Enterprise Cloud will expand to major markets with the addition of the IBM cloud data centers Twitter and IBM Form Global Partnership to Transform Enterprise Decisions – October 29, 2014 - IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics; IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions; IBM GBS consultants will have access to Twitter data and will collaborate with Twitter to develop unique industry solutions IBM and Tencent Cloud Partner to Transform Industries with Cloud - October 31, 2014 - IBM and Tencent Cloud signed a business cooperation memorandum to collaborate on providing public cloud with Software-as-a-Service solutions for industries. Both parties agreed to focus on emerging small and medium enterprises in the smarter cities and smarter healthcare industries as well as other fields.