Palestrada apresentada no InteropSummit de 2020 sobre como a #Salesfoce e a #Mulesoft vem ajudando nossos clientes nesses tempos de #covid-19 a serem mais ágeis e invoadores

2. Como criar uma Arquitetura & TI a
prova de COVID e outras crises
Danilo Bordini, Vice Presidente Mulesoft
@dbordini

3. Public
Health
Crisis
Economic
Crisis
Business
Crisis
We’re in the Midst of an Unprecedented Crisis

4. Trust
Ensure the health and safety of our community and
high reliability of our platform
Customer Success
Focus on providing business continuity
for all of our customers
Innovation
Deliver free, new solutions to help
accelerate your move to digital
Equality
Embrace and help the communities,
businesses, and people most affected
More Important Than Ever
to Lead with Values

5. Business is the Greatest Platform for Change
50M
Pieces of Personal Protection
Equipment (PPE) Sourced
$23M
Donated to Frontline
Organizations
Free access to Amazon Connect,
enabling virtual contact centers
Support for Communities
Free online learning resources,
enabling at-home learning
$5M
Fund for
Small Business Grants
*$10K Individual Grants
90 Day
No Layoff Pledge
Technology for Good Help for Everyone

6. Digital Imperative: Moving Faster than Ever Before
Making Digital
Decisions
Importance of
Digital Apps
Support for Digital
Employees
The Digital
Customer
Shift to Digital
Channels
Rise of Digital
Communication
Growth of Digital
Communities

7. Integration &
Architecture

8. All contents © MuleSoft, LLC
The reality is transformations aren’t easy
8
Integration is often the #1 reason new initiatives fail
Legacy infrastructure
Siloed data
Disconnected customer experiences
Inaccurate data
Multiple clouds
Compliance GDPR & CCPA
Your customerYour company
Source: MuleSoft Connectivity Benchmark Report 2020

9. All contents © MuleSoft, LLC
SAP
Data and processes are highly fragmented
Your customerYour company
9
An average customer interaction crosses 35 different systems

10. All contents © MuleSoft, LLC
SAP
Data and processes are highly fragmented
Your customerYour company
10
An average customer interaction crosses 35 different systems

11. All contents © MuleSoft, LLC
SAP
Explosive growth of systems adds complexity
11
Only one-third are integrated
Your customerYour company
Source: MuleSoft Connectivity Benchmark Report 2020

12. All contents © MuleSoft, LLC
Traditional integration approaches can’t keep up
SAP
Your customerYour company
12
IT today spends 80% of time integrating, not innovating

13. All contents © MuleSoft, LLC
Traditional integration approaches can’t keep up
SAP
Your customerYour company
13
IT today spends 80% of time integrating, not innovating
Brittle RigidBottleneck

14. All contents © MuleSoft, LLC
Single
customer
view
New market
expansion
Business
automation
Omnichannel eCommerce
Traditional integration approaches can’t keep up
14
IT today spends 80% of time integrating, not innovating
Your customerYour company
SAP

15. All contents © MuleSoft, LLC 15
Time
IT capacity can’t keep pace with today’s demands
Delivery capacity
AI
IoT
Mobile
SaaS
Cloud
Business demands
Demands
on IT Delivery
gap
CIOs are facing a widening delivery gap

16. All contents © MuleSoft, LLC
Modern businesses need a new approach
Composable building blocks let IT emerge as the business and innovation partner

17. All contents © MuleSoft, LLC
IT delivery
capacity
New IT
operating
model
Demands
on IT
Enablement and assets
Consumption
and innovation
IT’s role needs to change
17
Time
Today
A new operating model to close the delivery gap

18. All contents © MuleSoft, LLC 18
Self-serve assets enable the business to innovate faster
New operating model emphasizes consumption
Feedback
and usage metrics
Marketplace of
self-serve, reusable assets
Central IT /
LoB IT
LoB IT,
developers

19. All contents © MuleSoft, LLC
APIs as standard building blocks
19
Discoverable and accessible
through self-service
Easily managed for security,
scalability and performance
Productized and designed for ease
of consumption
Securely expose data and business capabilities for reuse
Core capabilities in reusable
building blocks

20. All contents © MuleSoft, LLC 20
Modern applications are composed, not custom coded
APIs change the nature of innovation

21. All contents © MuleSoft, LLC 21
Web app
API
OrdersSalesforce
customers
SAP
customers
Toll
shipments
UPS
shipments
Shipment
status
Order history
Customers
Order status
Mobile API
API-led connectivity approach
Process
APIs
Experience
APIs
System
APIs
Accelerate business outcome with reusable APIs
APIs &
integrations
reusable
building
blocks

22. All contents © MuleSoft, LLC 22
Web app
API
OrdersSalesforce
customers
SAP
customers
Toll
shipments
UPS
shipments
Shipment
status
Order history
Customers
Order status
Mobile API
This approach democratizes innovation
Developers
Discover, self-
serve, reuse, and
consume
LOB IT
Discover, reuse
assets, and
compose data
Central IT
Unlock assets
and decentralize
access
Process
APIs
Experience
APIs
System
APIs
Enable and empower anyone to create connected experiences

23. All contents © MuleSoft, LLC
Deliver more value with an API ecosystem
23
Internal External
Marketing
Customer
service
Partners
Software
vendors
Developers
Central IT
Unlock innovation while retaining security and control

24. All contents © MuleSoft, LLC 24
Build in collaboration and engagement with a Center for Enablement
Organize differently to drive API-led connectivity
Innovation teams Developers LoB IT
● Productize and publish
● Encourage collaboration
● Drive self-reliance
Center for Enablement (C4E):
establish a cross-functional team
Central IT Application leaders

25. All contents © MuleSoft, LLC
Our vision
25
Connect data from any
system — no matter
where it resides.
MuleSoft is the engine for digital transformation

26. All contents © MuleSoft, LLC
Unlock and unify data
Integrate data, wherever it resides —
on-premises, cloud or hybrid
Empower your business with APIs
Allow your developers, partners and
customers to discover and reuse APIs
Create connected experiences, faster
Deliver integrated experiences faster with an
API and integration marketplace
MuleSoft’s Anypoint Platform
World’s #1 integration and API platform
26
faster
3x
Source: Forrester

27. All contents © MuleSoft, LLC
MuleSoft: your partner for API-led connectivity
27
MuleSoft’s
Anypoint Platform
MuleSoft
Catalyst
Proven technology, approach, and methodology

28. All contents © MuleSoft, LLC 28
Why thousands of customers choose Anypoint Platform
Platform benefits
Accelerated
delivery
Resilient
operations
Automated
security
Future-proof
operations
Fast to start,
faster over time
Security and
governance by default
Built-in reliability,
scalability and visibility
Flexible and built
for change

29. Voice of the Customer

30. All contents © MuleSoft, LLC 30
Retail and Consumer Goods High Tech
Healthcare Education and Public Sector Manufacturing
Barclays
Equitable
Bank of
Ireland
Coast Capital
AAA
Deutsche Bank
Royal Bank of
Canada
Coca-Cola
Gucci
Asics
Anheuser-Busch
Yum!
Hersheys
Clarks
Ashley
Rodan+Fields
PetSmart
Eileen Fisher
JDA
Restoration
Avis
Mars
Office Depot
Unilever
Wework
Stubhub
Citrix
New Relic
Fujitsu
Workday
Paloalto
Splunk
Servicenow
Verizon
Veritas
Zoom
Sabre
Square
Telstra
BD
Hologic
Bioclinica
AstraZeneca
Premera
Guardant Health
US Department
of State
NSW
UCAS
USF
Blackboard
University of
Pittsburgh
Bentley
Volkswagen
Schneider
Electric
Audi
Saint-Gobain
Toyota
Michelin
Penske
Liberty Mutual
Banque de
Luxembourg
Equifax
Sutter Health
MedicAlert
Horizon
Mitsubishi
Ricoh
Qualcomm
ABB
Air Canada
USDA
Australian
Government
Trusted across industries
Thousands of enterprises choose MuleSoft
Financial Services and Insurance

32. "A MuleSoft melhorará nossa
capacidade de criar a maior rede
de aplicativos do mundo para
garantir a inovação e alcançar
nossos clientes."
O McDonald's, a maior rede de fast-food de
hambúrguer do mundo, estava ficando para
trás com relação aos concorrentes. Sua
infraestrutura impedia a implantação de
programas de fidelidade via dispositivos
móveis, quiosques ou ofertas baseadas em
localização, levando à desaceleração da
receita obtida com os consumidores que se
conectam digitalmente.
O McDonald's criou uma rede global de
aplicativos para conectar os clientes a ofertas
inovadoras, vinculando pedidos, ofertas,
pagamentos, entrega e muito mais. Com a
MuleSoft capacitando bilhões de transações, o
McDonald's está lançando novas iniciativas
três vezes mais rápido (de meses para
semanas).
Desafio Solução
- Mukesh Davit, Diretor de Tecnologia digital
Lançamentos
3x mais
rápidos
E aumento de 250%
na produtividade,
aproveitando as APIs
nos canais internos e
externos

33. A rede de aplicativos do McDonald's capacita os clientes
33
Camada
do sistema
Camada
de processos
Camada
de experiências
API de dispositivo móvel API de aplicativo
da Web
Local
API de quiosque API social
PedidosNutrição
Dados de
localização
Dados do
pedido
Dados
nutricionais
eCommerce
Dados
de CRM
Cliente
API de loja
Dados do
cliente
Dados
da
oferta
Oferta
UberEATS

34. Com a MuleSoft, as empresas conseguem inovar mais
rapidamente

35. Featured Government Customer Success
State of Louisiana New York City New Zealand
“This week, LDH signed a contract with
Accenture and Salesforce to manage
Louisiana’s contact tracing process…
Contact tracing is a key part of our
strategy”
Governor John Bel Edwards
Press release | Friday, May 8, 2020
“We’re partnering with Salesforce to
launch a call center and case
management system to support our test
and tracing efforts. Testing and tracing
WORKS. Paired with the progress we’ve
already made, this is the push we need
to beat back this disease.”
NYC Mayor Bill de Blasio
@NYCMayor Twitter | Friday, May 8, 2020
Salesforce-based National Screening
Solution redeployed to fight Covid-19.
“Contact tracing was one of the first things
that we started to scale up including
creating a national service with more than
200 staff who have had the sole focus of
tracking down close contacts of confirmed
and probable cases.”
Dr. Ashley Bloomfield, Director-General Health
News Conference | Monday, April 20, 2020

36. MuleSoft: inicie a revolução da experiência conectada
Conecte qualquer aplicativo, dado ou dispositivo à plataforma de sucesso
do cliente

37. Codey Earnie Ruth Astro Einstein
SaaSy Appy Max Blaze Cloudy