Instructed by Brian Basilico.

1. It’s Not About You, It’s About Bacon
Relationship Marketing in a Social Media World
Brian Basilico
Internationally Recognized Author/Speaker
B2b Interactive Marketing, Inc.

2. Today You Will Learn
• How Social Media is a tool to growing
relationships in your business

3. About Me
•30 Years Marketing
•Audio-Video-Websites
•Large & Small Corps
•Presenter & Professor
•Mostly a STUDENT!!!

4. Agenda
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Getting To Know You - Networking
You Like Me - Social Networking
Earning Trust - Getting The Business
Hanuna Matata - The Circle of Life
Know Your Audience - Be Accessible
Content is King - Getting People to Share
Grow Relationships - Types
Conclusion - Wrap It Up Nice

5. Relationship Marketing in a
Social Media World!
5

6. What is Relationship Marketing?
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It’s About People
It’s About Friendships
It’s About Giving
It’s About Patience
6

7. What is Relationship Marketing?
• It’s About
Branding
• It’s About
Community
• It’s About
Crowdsourcing
• It’s About
Influence
7

8. The Book
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Soft Cover Book
Why-To not How-To
300 Pages
29 Chapters
Grow Your Business
8

9. The 3 Step Boogie
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Networking is a Process
Step 1 - KNOW
Step 2 - LIKE
Step 3 - TRUST
Cannot Skip Steps
Be Memorable
9

10. Real-ationships
• Can Not get to 2nd Base...
• Without Touching 1st Base
• You will be Called OUT
• Same with Social Media...
• Cannot Skip Steps
10

11. Getting to Know You
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Face-to-Face Network
One-On-Ones
Make Connections
Be The Google
Be Consistent & Active
11

12. 12

13. You Like Me?
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Social Networking
Be Yourself
Don’t Sell (Too Much)
Edu-tain & Info-tain
Be Active & Responsive
13

14. Pictures Are Worth 1000
Shares...
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Shared 1200+ Times
Seen by Over 100,000
Going Viral
Lightening in a Bottle

15. 15

16. Earning Trust
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Trust has to be Earned
Testimonials
Recommendations
Great Service =
Referrals
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17. 17

18. Gaining Trust
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Give 100%
All of the Time
Expect Nothing
Watch What Happens?
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19. Hakuna Matata
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The Circle of Life
Website
Measurement
Social Networking
& Content
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20. 20

21. Measure This
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Google Analytics
Traffic
Pages
Time On Pages
Referrals
21

22. 22

23. Average 10 Clicks a Day 300 per month
3 Clicks & 2 Minutes
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24. 24

25. 25

26. Social Networking
vs Social ME-dia?
vs Social ME-dia?
26

27. Social Media
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Social Media - Whys
Facebook
LinkedIn
Twitter
Pinterest
Google+
27

28. Complete Your Profile
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29. Share In Groups
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30. Content Is King
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Blogs
Articles
Ebooks
White Papers
Share Other’s Content
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31. 5,000 Connections
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32. 100,000 Connections
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33. 1,000,000 Connections
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34. Be Real-ational
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New People
Family & Friends
Power Partners
Current Customers
Past Customers
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35. Be Where People Are...
Not Where You Want Them To Be!
Not Where You Want Them To Be!
35

36. Networking
36

37. Friends & Neighbors
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38. Power Partners
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39. Current Customers
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40. The Leaky Bucket
40

41. What’s With the Bacon?
#bacon
20 New
Followers

44. How
Did I
Learn
All This
Stuff?

45. Being My Own Tester
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Websites - HTML / Wordpress / 1 Pagers
Google Analytics / Places / Google + / Maps
Social Media - Facebook Business Pages
Teaching - Classes & Presentations
Training - Personal Webinars
Learn By Doing - Ready • Fire • Aim
45

46. Move The Needle

47. "Move the Needle"
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Google Yourself
Google Your Brand or Business
Do Some Posts that are Them Focused
Move The Needle

48. Key Takeaways
• Why Social Media advertising is not working
• How to create relationships that create business
• Why a personal profile can be more important than a
business page
• Face to face networking IS important - Relationships are the
currency of business
to make you
• How the noise! business and personal brand stand out
from

49. Thank You!
Learn more at
www.onlinemarketinginstitute.org