7. The customer won’t care how much you know
before they know how much you care … about them …
If relationship doesn’t exist,
then there is nothing to be managed …
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8. How you define the Relationship between
your Brand and your Customer
9. Customer Lifetime Cycle
Acquisition Gap
從產品生命週期
(Product Life Cycle)
消費者生命週期
(Customer Life Cycle)
Penetration Gap
The Right Offer
To the RightPerson
At the Right Time
Retention Gap
Through the Right Way!
12. 垃圾變黃金！
Fetching
(Completeness)
External Data
(Enrichment)
Internal Data
(Enhancement)
13. Philosophy and Rationality
of DATA Strategy
The Risk cause by Information Precision
The Cost of Database Maintenance
最低總成本之變量內容
1 2 3 4 5 6 7 8 9 N
The Number of Variables（變數）
44
14. Internal Data (Enhancement)
Right Offer: Right Target:
‧ 商戶、餐品、的屬性 ‧ 用戶的基本資料 (生日、週年)
‧ 促銷方式的屬性 ‧ 用戶的 Interest Spectrum
‧ 搜索、獲取路徑的屬性 ‧ 用戶的 Social Info.
Right Time: Right Place:
‧ Work Hour vs. Off-Duty Hour ‧ 地點本身的屬性
‧ Week Day vs. Weekend ‧ 附近商戶的屬性
‧ Holiday, Weather? Anniversary? ‧ 地點對應 Timing 的關連性
