if a company is focused on operational efficiency, as amazon does, it indeed works to lower prices -- but if a company isfocused on product leadership or customer intimacy, raising prices seems a worthy goal
Exponential Data Growth What is happening out there?
Big Data there is so much more data outside the enterprise than within it… Corporation Big Historical Data (ERP, CRM, and etc) Data Issues Large Enterprises Mid-Size Companies Small Companies Current Future
The Rise of Big Data Apps And The Fall of SaaS Not just track sales force productivity; we’d recommend how you’re doing versus your competitors based on data across the industry. Not just capture and nurture leads generated by our clients, we’d find and attract more leads for them from across the web. Not just track the financials of your company, it would compare them to public filings in your category so you could benchmark yourself
Lifestyle Segmentation - Understand more about my customer ?Customer ID Customer Address Customer Name Customer Address Mosaic Type10023232 5A, Block D, Tai Ko … 10023232 5A, Block D, Tai Ko … A0210023233 7D, Green Park Tower … 10023233 7D, Green Park Tower … D12…. …. …. …. Experian Mosaic Coder 100,000 “individuals” 100,000 “persons”
Help companies understand online consumer behavior and competitive dynamics. Who are your competitors? How to position your Company25million internet users CUSTOMER MIGO ACCOUNT MANAGER 1+ million online businesses
1 1 ALL to to1to1: 1-to-1 / targeted conversation 鎖定式對話1toALL: 1-to-all / social marketing 社群行銷ALLto1: all-to-1 / influence 影響
Social Influence - Identify Centrality & Betweenness of Your Fans
Video CRM - Analyze viewership & behavior domain social sharing geography unique visitors external publishing devices
Utilizing Mobile Informative Service GPS Entertainment Social Product news eStore Location (@Vibe) Check in Product info Web storage tracking Game Video CSC Music RSS Account App management RFM analysis Informative Mobile Behavior Survey Campaign Service Social Offers RIGHT -time -location GPS -channel Video -content Entertainment
Statics and Prediction Modeling Clustering Associations Sequential Patterns Similar Time Series Classification Value Prediction Conjoint Analysis Hierarchical Bayesian Analysis and more .……….