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State of Social Media in India | August 2013

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At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context. …

At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context.

I put together this presentation for my session.
Would love to have any feedback, suggestions or ideas in this regard.

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  • 1. SOCIAL MEDIA August 2013
  • 2. INTERNET LANDSCAPE August 2013 #
  • 3. India has 137 million Internet users
  • 4. Internet Landscape  Population: 1.3 billion (UN, 2012)  Internet Users: 137 million (Dec 2012)  Percentage of Population on Internet:11.37%  Launch: 1995  Internet Domain: .in  3rd Highest number of Internet users (June 2012)- behind China and USA
  • 5. MOBILE LANDSCAPE August 2013 #
  • 6. 75% of mobile internet users between the ages of 20 to 30.
  • 7. Mobile Landscape  Population: 1.3 billion (UN, 2012)  Mobile subscribers: 0.9 billion (June 2012)  Mobile Penetration: 78%  Mobile Internet user base: 87 million (Mar 2013)  Top Smartphone Apps 1. WhatsApp Messenger 2. Facebook 3. Google Play Store
  • 8. STATE OF SOCIALMEDIA August 2013 #
  • 9. In India, 1 in 4 online minutes are Spent on Social Networking Sites
  • 10. Social Media Landscape  Social Media user base: 60 million (Nov 2012)  Social Media Penetration: 5%  Percentage of Internet users on Social Media : 60%  Demographic segment having highest number of users 21-35 years  Top Social Media sites (Sept 2012) 1. Facebook (97%) 2. Google+ (34%) 3. LinkedIn (17%)
  • 11. IMPACT OF SOCIAL MEDIA August 2013 #
  • 12. SOCIAL MEDIA USAGE August 2013 #
  • 13. Governance# Diplomacy# # Business
  • 14. Journalism# Social Change# Law & Administration #
  • 15. Individuals#
  • 16. CHALLENGES#
  • 17. Approximately 600 mn Indians do not have access to electricity, let alone Internet access
  • 18.  Censorship  Internet security  Absence of a law on Children’s online protection  Inadequate ICT Infrastructure  Ambiguity over Section 66A of the IT Act (Which lead to several arrests in the last 10 months)  Malware/Spam/Phishing Challenges
  • 19. OPPORTUNITIES#
  • 20. Ministry of External Affairs’ pioneering app MEAIndia
  • 21.  Extension of donor relations  Fundraising  Public awareness of initiatives  Sharing of expertise and knowledge  Connect with other organizations  Recruiting  Crowdsourcing  Gamification Opportunities
  • 22. Share your Organ donor status on Facebook YouTube’s exclusive program
  • 23. PLATFORMS#
  • 24. • Penetration: 7.14% • User base: 86 million (Jun 2013) • Global userbase- 1.11 billion (May 2013) • Global Ranking: 2 • Demographics: 18-24 years (49%) ; 25-34years (28%) ; Male: 74%; Female: 26% • Accessed by 97% of all Internet users in India • If Facebook were a country it would be the third largest behind China and India. Facebook#
  • 25. • Penetration: 2.65% • User base : 33 million (Apr 2013) • Global userbase- 0.5 billion (August 2013) Twitter# • Penetration: 1.72% • User base: 20 million (Apr 2013) • Global Ranking- 2 LinkedIn#
  • 26. • YouTube • Google+ • Ibibo • Orkut • Pinterest Others #SocialMedia #Blogging • Tumblr • Blogger • Wordpress
  • 27. SOURCES#
  • 28. • http://in.socialtimes.me/stat/IN) • http://www.statisticbrain.com/twitter-statistics/ • http://www.slideshare.net/SocialSamosa/digital-snapshot- may-2013 • http://www.internetworldstats.com • http://www.bbc.co.uk/news/ • http://www.budde.com.au/Research/ • www.comscore.com • http://iamai.in/ • www.wearesocial.sg • www.techinasia.com
  • 29. (Bengali) (Hindi) Thank you (Gujarati) (Urdu) (Tamil) (Marathi) (Telugu) (Kannada) (Punjabi) (Malayalam)

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