0
SOCIAL MEDIA
August 2013
INTERNET
LANDSCAPE
August 2013
#
India has
137 million
Internet users
Internet Landscape
 Population: 1.3 billion (UN, 2012)
 Internet Users: 137 million (Dec 2012)
 Percentage of Populatio...
MOBILE
LANDSCAPE
August 2013
#
75% of mobile internet
users between the ages of 20
to 30.
Mobile Landscape
 Population: 1.3 billion (UN, 2012)
 Mobile subscribers: 0.9 billion (June 2012)
 Mobile Penetration: ...
STATE OF
SOCIALMEDIA
August 2013
#
In India,
1 in 4 online minutes
are Spent on Social
Networking Sites
Social Media Landscape
 Social Media user base: 60 million (Nov 2012)
 Social Media Penetration: 5%
 Percentage of Inte...
IMPACT OF
SOCIAL MEDIA
August 2013
#
SOCIAL MEDIA
USAGE
August 2013
#
Governance#
Diplomacy#
# Business
Journalism#
Social Change#
Law &
Administration
#
Individuals#
CHALLENGES#
Approximately 600 mn
Indians do not have access
to electricity, let alone Internet
access
 Censorship
 Internet security
 Absence of a law on Children’s online
protection
 Inadequate ICT Infrastructure
 Ambi...
OPPORTUNITIES#
Ministry of
External
Affairs’
pioneering app
MEAIndia
 Extension of donor relations
 Fundraising
 Public awareness of initiatives
 Sharing of expertise and knowledge
 Conn...
Share your Organ donor status on Facebook
YouTube’s exclusive program
PLATFORMS#
• Penetration: 7.14%
• User base: 86 million (Jun 2013)
• Global userbase- 1.11 billion (May 2013)
• Global Ranking: 2
• D...
• Penetration: 2.65%
• User base : 33 million (Apr 2013)
• Global userbase- 0.5 billion (August 2013)
Twitter#
• Penetrati...
• YouTube
• Google+
• Ibibo
• Orkut
• Pinterest
Others #SocialMedia
#Blogging
• Tumblr
• Blogger
• Wordpress
SOURCES#
• http://in.socialtimes.me/stat/IN)
• http://www.statisticbrain.com/twitter-statistics/
• http://www.slideshare.net/Social...
(Bengali)
(Hindi)
Thank you
(Gujarati)
(Urdu)
(Tamil)
(Marathi)
(Telugu)
(Kannada)
(Punjabi)
(Malayalam)
State of Social Media in India | August 2013
State of Social Media in India | August 2013
State of Social Media in India | August 2013
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State of Social Media in India | August 2013

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At a recently held South Asia Summit on Social Media for Digital Empowerment, I was invited to speak on Social Media, in the Indian context.

I put together this presentation for my session.
Would love to have any feedback, suggestions or ideas in this regard.

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Transcript of "State of Social Media in India | August 2013"

  1. 1. SOCIAL MEDIA August 2013
  2. 2. INTERNET LANDSCAPE August 2013 #
  3. 3. India has 137 million Internet users
  4. 4. Internet Landscape  Population: 1.3 billion (UN, 2012)  Internet Users: 137 million (Dec 2012)  Percentage of Population on Internet:11.37%  Launch: 1995  Internet Domain: .in  3rd Highest number of Internet users (June 2012)- behind China and USA
  5. 5. MOBILE LANDSCAPE August 2013 #
  6. 6. 75% of mobile internet users between the ages of 20 to 30.
  7. 7. Mobile Landscape  Population: 1.3 billion (UN, 2012)  Mobile subscribers: 0.9 billion (June 2012)  Mobile Penetration: 78%  Mobile Internet user base: 87 million (Mar 2013)  Top Smartphone Apps 1. WhatsApp Messenger 2. Facebook 3. Google Play Store
  8. 8. STATE OF SOCIALMEDIA August 2013 #
  9. 9. In India, 1 in 4 online minutes are Spent on Social Networking Sites
  10. 10. Social Media Landscape  Social Media user base: 60 million (Nov 2012)  Social Media Penetration: 5%  Percentage of Internet users on Social Media : 60%  Demographic segment having highest number of users 21-35 years  Top Social Media sites (Sept 2012) 1. Facebook (97%) 2. Google+ (34%) 3. LinkedIn (17%)
  11. 11. IMPACT OF SOCIAL MEDIA August 2013 #
  12. 12. SOCIAL MEDIA USAGE August 2013 #
  13. 13. Governance# Diplomacy# # Business
  14. 14. Journalism# Social Change# Law & Administration #
  15. 15. Individuals#
  16. 16. CHALLENGES#
  17. 17. Approximately 600 mn Indians do not have access to electricity, let alone Internet access
  18. 18.  Censorship  Internet security  Absence of a law on Children’s online protection  Inadequate ICT Infrastructure  Ambiguity over Section 66A of the IT Act (Which lead to several arrests in the last 10 months)  Malware/Spam/Phishing Challenges
  19. 19. OPPORTUNITIES#
  20. 20. Ministry of External Affairs’ pioneering app MEAIndia
  21. 21.  Extension of donor relations  Fundraising  Public awareness of initiatives  Sharing of expertise and knowledge  Connect with other organizations  Recruiting  Crowdsourcing  Gamification Opportunities
  22. 22. Share your Organ donor status on Facebook YouTube’s exclusive program
  23. 23. PLATFORMS#
  24. 24. • Penetration: 7.14% • User base: 86 million (Jun 2013) • Global userbase- 1.11 billion (May 2013) • Global Ranking: 2 • Demographics: 18-24 years (49%) ; 25-34years (28%) ; Male: 74%; Female: 26% • Accessed by 97% of all Internet users in India • If Facebook were a country it would be the third largest behind China and India. Facebook#
  25. 25. • Penetration: 2.65% • User base : 33 million (Apr 2013) • Global userbase- 0.5 billion (August 2013) Twitter# • Penetration: 1.72% • User base: 20 million (Apr 2013) • Global Ranking- 2 LinkedIn#
  26. 26. • YouTube • Google+ • Ibibo • Orkut • Pinterest Others #SocialMedia #Blogging • Tumblr • Blogger • Wordpress
  27. 27. SOURCES#
  28. 28. • http://in.socialtimes.me/stat/IN) • http://www.statisticbrain.com/twitter-statistics/ • http://www.slideshare.net/SocialSamosa/digital-snapshot- may-2013 • http://www.internetworldstats.com • http://www.bbc.co.uk/news/ • http://www.budde.com.au/Research/ • www.comscore.com • http://iamai.in/ • www.wearesocial.sg • www.techinasia.com
  29. 29. (Bengali) (Hindi) Thank you (Gujarati) (Urdu) (Tamil) (Marathi) (Telugu) (Kannada) (Punjabi) (Malayalam)
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