Blogging In India (2005 to 2010) 2005/2006- early stage of individual bloggers 2007-2008 corporate blogs 2008- celebrities join 2009 micro-blogs take fizz out of blogging 2010- brand blogs start to engage/ corporate blogging grows
The great beyond- 2010 Local business will be claimed in the net (Google places) Mobile Marketing will redefine social media Apps for mobile interface to Social sites Business networks will grow faster than social and will engage more and more Social tools will enter into business collaborationLive video & mobile video as a component will be huge (thanks to 3G and tablet) Real-time + relevant + presentation will drive traffic
Why is it relevant for India? India is worlds 7th largest internet market It is growing at 11.8% There are 25 million people in India who are estimated to visit social media sites regularly which is 63.3% of the total active India Internet audience More that 90% of Indian online users belong to 10-45 age group A typical social media site visitor in India spends 110.4 minutes /month A typical social media visitor makes 10.4 visits per month to a social network. Indian user has an average 103 Facebook friends The social media websites in India are growing by almost 60% YOY in India as per usage India ranks in 10th position amongst twitter users and are picking up
So what is the big deal? The telecom factor- affordability and availability the amount of social media sites are experiencing is not to be seen anywhere. besides the growth, opportunities lie within the high profile target audience and remember at social media sites, it is more of a permission based marketing and not intrusive marketing. Marketers need to have conversations and try to establish a relationship. everything is an experience on this plate-form and it a marketers job to make the experience wonderful.
what does it mean? Marketers need to re-draw their strategies to reach out to their prospects Listen, Listen, Listen Converse, Converse, Converse Provide, Provide, Provide Relationship Marketing will grow in importance It won’t be whether you are doing Social Media Marketing or not but How well you are doing it. Re-work and Re-learn for Marketers Career opportunities for aspiring social media marketers
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