I recently presented at the 2011 World IABC Conference at San Diego, US.
The World Conference brings 1,400 business communication professionals from 40 countries to learn about the latest trends, issues and best practices in communication. Over 70 conference sessions were organized into seven tracks and presented by a global faculty of communication experts.
My topic: Social Media and Internal Communications - the India Perspective
Background: Social media adoption for internal communication in India is growing and employee engagement is one of the most important outcomes of this trend. In India social media adoption challenges include lack of business context, inability to decode cultural nuances and security concerns. Organizations need to revisit policies, build better controls and involve staff to fructify ideas for effective change management and improved decision making. Also vital are efforts at managing online reputation and averting crisis through an in-depth knowledge of social media. This presentation shares social media strategies for organizations working in India to improve internal adoption and demonstrate value.