3. Introduction
• Platform for virtual interaction between
people.
• Built in networks and communities of
people over the internet.
• Computer mediated technology for
sharing information and ideas.
4. History
• The first ever site was developed in 1997
named Six Degrees.
• Sites like MySpace, LinkedIn,
Photobucket and Flickr gained popularity.
• By 2006 Facebook and Twitter had
gained popularity.
5. Future Scope.
• Field platform for Corporations and
Organizations.
• Basis for Interpersonal Communication.
• Best suitable media for Marketing.
• Tools for Education, Global
Communication, NGO’s.
6. Statistics 2016
• Total 97 percent of online adults aged 16-
64 say they have visited or used a social
network .
• Internet users have average of 7 social
accounts, up from 3 in 2012.
• More than half of online adults (56
percent) use more than one of the five
common social media platforms .
7. • 8 in 10 internet users globally visit/use social
networks on their mobile devices.
• People are most likely to use social media in
order to keep up with friends (43 percent) or
news (41 percent), or to fill time (39 percent).
• Around 1 in every 3 minutes spent online
is devoted to social networking and
messaging, with digital consumers engaging
for a daily average of 1 hour and 58 minutes
8.
9. Advantages
• Promotion- Reduces cost of Marketing.
• Education- Effective field for students
and teachers.
• Information and updates