Using Linkedin and Facebook for Non-Profit organizations. presentation given at The Non-Profit Toolbox's Mini-Conference 3/22/11, Rockland, MA by Reiko Beach

1. The Non-Profit Toolbox Linkedin & Facebook For Non-Profit Organizations March 22, 2011 Reiko Beach TRB Design, Inc

2. What will we cover? Social Media Basics Why you and your NPO should be on LinkedIn A Few Basics about LinkedIn Facebook Basics Facebook Pages for NPO’s What next? March 22, 2011

3. Social Media Basics Using the internet to share information, collaborate and have conversations Web tools to reach out and connect to people and with people as you turn your connections to conversations March 22, 2011

4. Social Media Basics Your SM message comes before your audience It builds slowly as you provide content March 22, 2011

5. Largest Professional Network Over 90 million users Average house hold income: $108,000 Over 50% represent senior management Highly educated, Hold influential positions and are Affluent March 22, 2011

6. More on Why NPO’s should be on LinkedIn Can find experts to help solve problems Can find others that might be interested in your cause possible board members connect, recruit and assess skills of volunteers Donors Promote events March 22, 2011

7. Basics March 22, 2011 Have a professional photo Give yourself a descriptive Headline Complete your profile

8. Basics Status updates – at least once a week Your websites – rename them! Twitter account Public Profile – customize! March 22, 2011

9. Basics Make some recommendations Ask for recommendations Join Groups March 22, 2011

10. Basics Add applications Add your blog, slides, polls, events Get answers to questions March 22, 2011

11. Basics Claim you nonprofit’s Company Page: March 22, 2011

12. Basics Claim you nonprofit’s Company Page: March 22, 2011

13. Basics Review: Complete your profile Recommendations Join Groups Claim you nonprofit’s Company Page March 22, 2011

14. Founded Feb 2004 More than 500 million active users People spend over 700 billion minutes per month on FB Average user has: 130 friends Connected to 80 community pages or groups March 22, 2011

15. March 22, 2011 http://www.onlineschools.org/blog/facebook-obsession/

16. March 22, 2011 http://www.onlineschools.org/blog/facebook-obsession/

17. March 22, 2011 More on Why NPO’s should be on Facebook It makes sense to create a presence on one of the top five Web sites on the Internet where people are already regularly visiting

18. March 22, 2011 More on Why NPO’s should be on Facebook Pages and groups Post multimedia Your blog on FB page Recruit volunteers Put FB page on website Add FB comments to your blog

19. March 22, 2011 More on Why NPO’s should be on Facebook Facebook Causes (app-founded 2007) 140 M Causes users $30 M raised for 25,000 nonprofits 500,000 user-created causes Individuals can leverage their network of friends to initiate grassroots change Use for special events or campaigns

20. March 22, 2011 Basics Personal Profile Groups Pages Places Causes

21. March 22, 2011 Basics Personal Profile Photo: 532 px by 180 px

22. March 22, 2011 Basics Edit profile (or not) Can add information on upcoming event you are working on

23. March 22, 2011 Basics News Feed

24. March 22, 2011 Basics Manage your friends

25. March 22, 2011 Basics Manage your friends

26. March 22, 2011 Basics Privacy settings

27. March 22, 2011 Basics Privacy settings

28. March 22, 2011 Basics Account Settings:

29. March 22, 2011 Basics Account Settings:

30. March 22, 2011 Places Claim you “Places” People can share where they are Find people nearby Special deals

31. March 22, 2011 Places Claim you “Places”

32. March 22, 2011 Pages New: Use Facebook as a page

33. March 22, 2011 Pages New: Use Facebook as a page Alerts and Notifications for your Page

34. March 22, 2011 Pages New: Use Facebook as a page Alerts and Notifications for your Page Your page can “like” other pages

35. March 22, 2011 Pages New: Use Facebook as a page Alerts and Notifications for your Page Your page can “like” other pages Custom tabs -Change from fbml to iframe

36. March 22, 2011 Pages Creative use of profile photo for page

37. March 22, 2011 Recap - personal: Personal Profile put as much or as little as you want Edit option on news feed Manage your friends – group them to add privacy & access Check your privacy settings

38. March 22, 2011 Recap - pages: Claim you “Places” Add admin(s) Sign up for alerts & notifications “Like” pages of similar NPO’s Create custom tabs Enhance your profile photo

39. March 22, 2011 What Now? Check your profiles and pages Assess where you are now with your social media plan or make a social media plan

40. March 22, 2011 When implementing Social Media Remember: Listen before talking Trust yourself and your staff with Social Media Trust your fans and your “enemies” Learn by doing

41. March 22, 2011 References JohnHaydon.com techsoup.org/community/ growmyco.typepad.com/ Non-profit.about.com Nonprofit Tech2.0 Hallme.com Digitalbuzzblog.com Hubspot.com

42. March 22, 2011 Questions? Reiko Beach TRB Design, Inc www.trbdesigns.com 781 987 1655 Twitter & FB: Reikob LI: reikobeach The Non-Profit Toolbox www.thenon-profittoolbox Twitter & FB: nptoolbox