The Non-Profit Toolbox<br />Linkedin & Facebook<br />For Non-Profit Organizations<br />March 22, 2011<br />Reiko Beach<br ...
What will we cover?<br />Social Media Basics<br />Why you and your NPO should be on LinkedIn<br />A Few Basics about Linke...
Social Media Basics<br />Using the internet to share information, collaborate and have conversations<br />Web tools to rea...
Social Media Basics<br />Your SM message comes before your audience<br />It builds slowly<br />as you provide content<br /...
Largest Professional Network<br />Over 90 million users<br />Average house hold income:  $108,000<br />Over 50% represent ...
More on Why NPO’s should be on LinkedIn<br />Can find experts to help solve problems<br />Can find others that might be in...
Basics<br />March 22, 2011<br />Have a professional photo<br />Give yourself a descriptive Headline<br />Complete your pro...
Basics<br />Status updates – at least once a week<br />Your websites –  rename them!<br />Twitter account<br />Public Prof...
Basics<br />Make some recommendations<br />Ask for recommendations<br />Join Groups<br />March 22, 2011<br />
Basics<br />Add applications<br />Add your blog, slides, polls, events<br />Get answers to questions<br />March 22, 2011<b...
Basics<br />Claim you nonprofit’s Company Page:<br />March 22, 2011<br />
Basics<br />Claim you nonprofit’s Company Page:<br />March 22, 2011<br />
Basics<br />Review:<br />Complete your profile<br />Recommendations<br />Join Groups<br />Claim you nonprofit’s Company Pa...
Founded Feb 2004<br />More than 500 million active users<br />People spend over 700 billion minutes per month on FB<br />A...
March 22, 2011<br />http://www.onlineschools.org/blog/facebook-obsession/<br />
March 22, 2011<br />http://www.onlineschools.org/blog/facebook-obsession/<br />
March 22, 2011<br />More on Why NPO’s should be on Facebook<br />It makes sense to create a presence on one of the top fiv...
March 22, 2011<br />More on Why NPO’s should be on Facebook<br />Pages and groups<br />Post multimedia<br />Your blog on F...
March 22, 2011<br />More on Why NPO’s should be on Facebook<br />Facebook Causes (app-founded 2007)<br />140 M Causes user...
March 22, 2011<br />Basics<br />Personal Profile<br />Groups<br />Pages<br />Places<br />Causes<br />
March 22, 2011<br />Basics<br />Personal Profile<br />Photo: <br />532 px by 180 px<br />
March 22, 2011<br />Basics<br />Edit profile (or not)<br />Can add information on upcoming event you are working on<br />
March 22, 2011<br />Basics<br />News Feed<br />
March 22, 2011<br />Basics<br />Manage your friends<br />
March 22, 2011<br />Basics<br />Manage your friends<br />
March 22, 2011<br />Basics<br />Privacy settings<br />
March 22, 2011<br />Basics<br />Privacy settings<br />
March 22, 2011<br />Basics<br />Account Settings:<br />
March 22, 2011<br />Basics<br />Account Settings:<br />
March 22, 2011<br />Places<br />Claim you “Places”<br />People can share where they are<br />Find people nearby<br />Speci...
March 22, 2011<br />Places<br />Claim you “Places”<br />
March 22, 2011<br />Pages<br />New: <br />Use Facebook as a page<br />
March 22, 2011<br />Pages<br />New: <br />Use Facebook as a page<br />Alerts and Notifications for your Page<br />
March 22, 2011<br />Pages<br />New: <br />Use Facebook as a page<br />Alerts and Notifications for your Page<br />Your pag...
March 22, 2011<br />Pages<br />New: <br />Use Facebook as a page<br />Alerts and Notifications for your Page<br />Your pag...
March 22, 2011<br />Pages<br />Creative use of profile photo for page<br />
March 22, 2011<br />Recap - personal:<br />Personal Profile put as much or as little as you want<br />Edit option on news ...
March 22, 2011<br />Recap - pages:<br />Claim you “Places”<br />Add admin(s)<br />Sign up for alerts & notifications<br />...
March 22, 2011<br />What Now?<br />Check your profiles and pages<br />Assess where you are now with your social media plan...
March 22, 2011<br />When implementing Social Media Remember:<br />Listen before talking<br />Trust yourself and your staff...
March 22, 2011<br />References<br />JohnHaydon.com<br />techsoup.org/community/<br />growmyco.typepad.com/<br />Non-profit...
March 22, 2011<br />Questions?<br />Reiko Beach<br />TRB Design, Inc<br />www.trbdesigns.com<br />781 987 1655<br />Twitte...
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Effectively use LinkedIn & Facebook for Non-Profit Organizations

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Using Linkedin and Facebook for Non-Profit organizations. presentation given at The Non-Profit Toolbox's Mini-Conference 3/22/11, Rockland, MA by Reiko Beach

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  • Dear Sir
    We need your support for us to manage our programs ,we are a small HIV/aids organization here in Belleview East Johannesburg Gauteng.we are fighting and preventing this scourge here and we are facing a lot of challenge for we lack funds and material stuff for us to proceed,our targets are women.young stars ,truck drivers sex workers and street families.kindly visit our website for more information.www.baratenghealthcentre.co.za
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dear Sir
    We Barateng Health Centre a HIV /AIDS local based organization in Belleview East Gauteng Johannesburg need all of our friends relatives and other organizations a well as the whole world to help and support us to fight and prevent this scourge here in Africa.for more info about our organization kindly visit www.baratenghealthcentre.co.za
    Thanks
    Yours
    Margareth Nkosi
    Director
    Barateng health centre
    Tel:+27 72 727 5010
    Johannesburg
    R.S.A
       Reply 
    Are you sure you want to  Yes  No
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Effectively use LinkedIn & Facebook for Non-Profit Organizations

  1. 1. The Non-Profit Toolbox<br />Linkedin & Facebook<br />For Non-Profit Organizations<br />March 22, 2011<br />Reiko Beach<br />TRB Design, Inc<br />
  2. 2. What will we cover?<br />Social Media Basics<br />Why you and your NPO should be on LinkedIn<br />A Few Basics about LinkedIn<br />Facebook Basics <br />Facebook Pages for NPO’s<br />What next?<br />March 22, 2011<br />
  3. 3. Social Media Basics<br />Using the internet to share information, collaborate and have conversations<br />Web tools to reach out and connect to people and with people as you turn your connections to conversations<br />March 22, 2011<br />
  4. 4. Social Media Basics<br />Your SM message comes before your audience<br />It builds slowly<br />as you provide content<br />March 22, 2011<br />
  5. 5. Largest Professional Network<br />Over 90 million users<br />Average house hold income: $108,000<br />Over 50% represent senior management<br />Highly educated, <br />Hold influential positions <br />and are Affluent<br />March 22, 2011<br />
  6. 6. More on Why NPO’s should be on LinkedIn<br />Can find experts to help solve problems<br />Can find others that might be interested in your cause<br />possible board members<br />connect, recruit and assess skills of volunteers<br />Donors<br />Promote events<br />March 22, 2011<br />
  7. 7. Basics<br />March 22, 2011<br />Have a professional photo<br />Give yourself a descriptive Headline<br />Complete your profile<br />
  8. 8. Basics<br />Status updates – at least once a week<br />Your websites – rename them!<br />Twitter account<br />Public Profile – customize!<br />March 22, 2011<br />
  9. 9. Basics<br />Make some recommendations<br />Ask for recommendations<br />Join Groups<br />March 22, 2011<br />
  10. 10. Basics<br />Add applications<br />Add your blog, slides, polls, events<br />Get answers to questions<br />March 22, 2011<br />
  11. 11. Basics<br />Claim you nonprofit’s Company Page:<br />March 22, 2011<br />
  12. 12. Basics<br />Claim you nonprofit’s Company Page:<br />March 22, 2011<br />
  13. 13. Basics<br />Review:<br />Complete your profile<br />Recommendations<br />Join Groups<br />Claim you nonprofit’s Company Page<br />March 22, 2011<br />
  14. 14. Founded Feb 2004<br />More than 500 million active users<br />People spend over 700 billion minutes per month on FB<br />Average user has: <br />130 friends<br />Connected to 80 community pages or groups<br />March 22, 2011<br />
  15. 15. March 22, 2011<br />http://www.onlineschools.org/blog/facebook-obsession/<br />
  16. 16. March 22, 2011<br />http://www.onlineschools.org/blog/facebook-obsession/<br />
  17. 17. March 22, 2011<br />More on Why NPO’s should be on Facebook<br />It makes sense to create a presence on one of the top five Web sites on the Internet where people are already regularly visiting<br />
  18. 18. March 22, 2011<br />More on Why NPO’s should be on Facebook<br />Pages and groups<br />Post multimedia<br />Your blog on FB page<br />Recruit volunteers<br />Put FB page on website<br />Add FB comments to your blog<br />
  19. 19. March 22, 2011<br />More on Why NPO’s should be on Facebook<br />Facebook Causes (app-founded 2007)<br />140 M Causes users<br />$30 M raised for 25,000 nonprofits<br />500,000 user-created causes<br />Individuals can leverage their network of friends to initiate grassroots change<br />Use for special events or campaigns<br />
  20. 20. March 22, 2011<br />Basics<br />Personal Profile<br />Groups<br />Pages<br />Places<br />Causes<br />
  21. 21. March 22, 2011<br />Basics<br />Personal Profile<br />Photo: <br />532 px by 180 px<br />
  22. 22. March 22, 2011<br />Basics<br />Edit profile (or not)<br />Can add information on upcoming event you are working on<br />
  23. 23. March 22, 2011<br />Basics<br />News Feed<br />
  24. 24. March 22, 2011<br />Basics<br />Manage your friends<br />
  25. 25. March 22, 2011<br />Basics<br />Manage your friends<br />
  26. 26. March 22, 2011<br />Basics<br />Privacy settings<br />
  27. 27. March 22, 2011<br />Basics<br />Privacy settings<br />
  28. 28. March 22, 2011<br />Basics<br />Account Settings:<br />
  29. 29. March 22, 2011<br />Basics<br />Account Settings:<br />
  30. 30. March 22, 2011<br />Places<br />Claim you “Places”<br />People can share where they are<br />Find people nearby<br />Special deals<br />
  31. 31. March 22, 2011<br />Places<br />Claim you “Places”<br />
  32. 32. March 22, 2011<br />Pages<br />New: <br />Use Facebook as a page<br />
  33. 33. March 22, 2011<br />Pages<br />New: <br />Use Facebook as a page<br />Alerts and Notifications for your Page<br />
  34. 34. March 22, 2011<br />Pages<br />New: <br />Use Facebook as a page<br />Alerts and Notifications for your Page<br />Your page can “like” other pages<br />
  35. 35. March 22, 2011<br />Pages<br />New: <br />Use Facebook as a page<br />Alerts and Notifications for your Page<br />Your page can “like” other pages<br />Custom tabs -Change from fbml to iframe<br />
  36. 36. March 22, 2011<br />Pages<br />Creative use of profile photo for page<br />
  37. 37. March 22, 2011<br />Recap - personal:<br />Personal Profile put as much or as little as you want<br />Edit option on news feed<br />Manage your friends – group them to add privacy & access<br />Check your privacy settings<br />
  38. 38. March 22, 2011<br />Recap - pages:<br />Claim you “Places”<br />Add admin(s)<br />Sign up for alerts & notifications<br />“Like” pages of similar NPO’s<br />Create custom tabs<br />Enhance your profile photo<br />
  39. 39. March 22, 2011<br />What Now?<br />Check your profiles and pages<br />Assess where you are now with your social media plan or make a social media plan<br />
  40. 40. March 22, 2011<br />When implementing Social Media Remember:<br />Listen before talking<br />Trust yourself and your staff with Social Media<br />Trust your fans and your “enemies”<br />Learn by doing<br />
  41. 41. March 22, 2011<br />References<br />JohnHaydon.com<br />techsoup.org/community/<br />growmyco.typepad.com/<br />Non-profit.about.com<br />Nonprofit Tech2.0<br />Hallme.com<br />Digitalbuzzblog.com<br />Hubspot.com<br />
  42. 42. March 22, 2011<br />Questions?<br />Reiko Beach<br />TRB Design, Inc<br />www.trbdesigns.com<br />781 987 1655<br />Twitter & FB: Reikob<br />LI: reikobeach<br />The Non-Profit Toolbox<br />www.thenon-profittoolbox<br />Twitter & FB: nptoolbox<br />
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