Effectively use LinkedIn & Facebook for Non-Profit Organizations

The Non-Profit Toolbox
Linkedin & Facebook
For Non-Profit Organizations
March 22, 2011
Reiko Beach
TRB Design, Inc

What will we cover?
Social Media Basics
Why you and your NPO should be on LinkedIn
A Few Basics about LinkedIn
Facebook Basics
Facebook Pages for NPO’s
What next?
March 22, 2011

Social Media Basics
Using the internet to share information, collaborate and have conversations
Web tools to reach out and connect to people and with people as you turn your connections to conversations
March 22, 2011

Social Media Basics
Your SM message comes before your audience
It builds slowly
as you provide content
March 22, 2011

Largest Professional Network
Over 90 million users
Average house hold income: $108,000
Over 50% represent senior management
Highly educated,
Hold influential positions
and are Affluent
March 22, 2011

More on Why NPO’s should be on LinkedIn
Can find experts to help solve problems
Can find others that might be interested in your cause
possible board members
connect, recruit and assess skills of volunteers
Donors
Promote events
March 22, 2011

Basics
March 22, 2011
Have a professional photo
Give yourself a descriptive Headline
Complete your profile

Basics
Status updates – at least once a week
Your websites – rename them!
Twitter account
Public Profile – customize!
March 22, 2011

Basics
Make some recommendations
Ask for recommendations
Join Groups
March 22, 2011

Basics
Add applications
Add your blog, slides, polls, events
Get answers to questions
March 22, 2011

Basics
Claim you nonprofit’s Company Page:
March 22, 2011

Basics
Review:
Complete your profile
Recommendations
Join Groups
Claim you nonprofit’s Company Page
March 22, 2011

Founded Feb 2004
More than 500 million active users
People spend over 700 billion minutes per month on FB
Average user has:
130 friends
Connected to 80 community pages or groups
March 22, 2011

March 22, 2011
http://www.onlineschools.org/blog/facebook-obsession/

March 22, 2011
More on Why NPO’s should be on Facebook
It makes sense to create a presence on one of the top five Web sites on the Internet where people are already regularly visiting

March 22, 2011
Pages and groups
Post multimedia
Your blog on FB page
Recruit volunteers
Put FB page on website
Add FB comments to your blog

March 22, 2011
Facebook Causes (app-founded 2007)
140 M Causes users
$30 M raised for 25,000 nonprofits
500,000 user-created causes
Individuals can leverage their network of friends to initiate grassroots change
Use for special events or campaigns

March 22, 2011
Basics
Personal Profile
Groups
Pages
Places
Causes

March 22, 2011
Basics
Personal Profile
Photo:
532 px by 180 px

March 22, 2011
Basics
Edit profile (or not)
Can add information on upcoming event you are working on

March 22, 2011
Basics
News Feed

March 22, 2011
Basics
Manage your friends

March 22, 2011
Basics
Privacy settings

March 22, 2011
Basics
Account Settings:

March 22, 2011
Places
Claim you “Places”
People can share where they are
Find people nearby
Special deals

March 22, 2011
Places

March 22, 2011
Pages
New:
Use Facebook as a page

March 22, 2011
Pages
New:
Alerts and Notifications for your Page

March 22, 2011
Pages
New:
Your page can “like” other pages

March 22, 2011
Pages
New:
Your page can “like” other pages
Custom tabs -Change from fbml to iframe

March 22, 2011
Pages
Creative use of profile photo for page

March 22, 2011
Recap - personal:
Personal Profile put as much or as little as you want
Edit option on news feed
Manage your friends – group them to add privacy & access
Check your privacy settings

March 22, 2011
Recap - pages:
Add admin(s)
Sign up for alerts & notifications
“Like” pages of similar NPO’s
Create custom tabs
Enhance your profile photo

March 22, 2011
What Now?
Check your profiles and pages
Assess where you are now with your social media plan or make a social media plan

March 22, 2011
When implementing Social Media Remember:
Listen before talking
Trust yourself and your staff with Social Media
Trust your fans and your “enemies”
Learn by doing

March 22, 2011
References
JohnHaydon.com
techsoup.org/community/
growmyco.typepad.com/
Non-profit.about.com
Nonprofit Tech2.0
Hallme.com
Digitalbuzzblog.com
Hubspot.com

March 22, 2011
Questions?
Reiko Beach
TRB Design, Inc
www.trbdesigns.com
781 987 1655
Twitter & FB: Reikob
LI: reikobeach
The Non-Profit Toolbox
www.thenon-profittoolbox
Twitter & FB: nptoolbox

Effectively use LinkedIn & Facebook for Non-Profit Organizations

by The Non-Profit Toolbox on Mar 28, 2011

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