Effectively use LinkedIn & Facebook for Non-Profit Organizations
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Effectively use LinkedIn & Facebook for Non-Profit Organizations

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Using Linkedin and Facebook for Non-Profit organizations. presentation given at The Non-Profit Toolbox's Mini-Conference 3/22/11, Rockland, MA by Reiko Beach

Using Linkedin and Facebook for Non-Profit organizations. presentation given at The Non-Profit Toolbox's Mini-Conference 3/22/11, Rockland, MA by Reiko Beach

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  • Full Name Full Name Comment goes here.
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  • Dear Sir
    We need your support for us to manage our programs ,we are a small HIV/aids organization here in Belleview East Johannesburg Gauteng.we are fighting and preventing this scourge here and we are facing a lot of challenge for we lack funds and material stuff for us to proceed,our targets are women.young stars ,truck drivers sex workers and street families.kindly visit our website for more information.www.baratenghealthcentre.co.za
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  • Dear Sir
    We Barateng Health Centre a HIV /AIDS local based organization in Belleview East Gauteng Johannesburg need all of our friends relatives and other organizations a well as the whole world to help and support us to fight and prevent this scourge here in Africa.for more info about our organization kindly visit www.baratenghealthcentre.co.za
    Thanks
    Yours
    Margareth Nkosi
    Director
    Barateng health centre
    Tel:+27 72 727 5010
    Johannesburg
    R.S.A
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Effectively use LinkedIn & Facebook for Non-Profit Organizations Effectively use LinkedIn & Facebook for Non-Profit Organizations Presentation Transcript

  • The Non-Profit Toolbox
    Linkedin & Facebook
    For Non-Profit Organizations
    March 22, 2011
    Reiko Beach
    TRB Design, Inc
  • What will we cover?
    Social Media Basics
    Why you and your NPO should be on LinkedIn
    A Few Basics about LinkedIn
    Facebook Basics
    Facebook Pages for NPO’s
    What next?
    March 22, 2011
  • Social Media Basics
    Using the internet to share information, collaborate and have conversations
    Web tools to reach out and connect to people and with people as you turn your connections to conversations
    March 22, 2011
  • Social Media Basics
    Your SM message comes before your audience
    It builds slowly
    as you provide content
    March 22, 2011
  • Largest Professional Network
    Over 90 million users
    Average house hold income: $108,000
    Over 50% represent senior management
    Highly educated,
    Hold influential positions
    and are Affluent
    March 22, 2011
  • More on Why NPO’s should be on LinkedIn
    Can find experts to help solve problems
    Can find others that might be interested in your cause
    possible board members
    connect, recruit and assess skills of volunteers
    Donors
    Promote events
    March 22, 2011
  • Basics
    March 22, 2011
    Have a professional photo
    Give yourself a descriptive Headline
    Complete your profile
  • Basics
    Status updates – at least once a week
    Your websites – rename them!
    Twitter account
    Public Profile – customize!
    March 22, 2011
  • Basics
    Make some recommendations
    Ask for recommendations
    Join Groups
    March 22, 2011
  • Basics
    Add applications
    Add your blog, slides, polls, events
    Get answers to questions
    March 22, 2011
  • Basics
    Claim you nonprofit’s Company Page:
    March 22, 2011
  • Basics
    Claim you nonprofit’s Company Page:
    March 22, 2011
  • Basics
    Review:
    Complete your profile
    Recommendations
    Join Groups
    Claim you nonprofit’s Company Page
    March 22, 2011
  • Founded Feb 2004
    More than 500 million active users
    People spend over 700 billion minutes per month on FB
    Average user has:
    130 friends
    Connected to 80 community pages or groups
    March 22, 2011
  • March 22, 2011
    http://www.onlineschools.org/blog/facebook-obsession/
  • March 22, 2011
    http://www.onlineschools.org/blog/facebook-obsession/
  • March 22, 2011
    More on Why NPO’s should be on Facebook
    It makes sense to create a presence on one of the top five Web sites on the Internet where people are already regularly visiting
  • March 22, 2011
    More on Why NPO’s should be on Facebook
    Pages and groups
    Post multimedia
    Your blog on FB page
    Recruit volunteers
    Put FB page on website
    Add FB comments to your blog
  • March 22, 2011
    More on Why NPO’s should be on Facebook
    Facebook Causes (app-founded 2007)
    140 M Causes users
    $30 M raised for 25,000 nonprofits
    500,000 user-created causes
    Individuals can leverage their network of friends to initiate grassroots change
    Use for special events or campaigns
  • March 22, 2011
    Basics
    Personal Profile
    Groups
    Pages
    Places
    Causes
  • March 22, 2011
    Basics
    Personal Profile
    Photo:
    532 px by 180 px
  • March 22, 2011
    Basics
    Edit profile (or not)
    Can add information on upcoming event you are working on
  • March 22, 2011
    Basics
    News Feed
  • March 22, 2011
    Basics
    Manage your friends
  • March 22, 2011
    Basics
    Manage your friends
  • March 22, 2011
    Basics
    Privacy settings
  • March 22, 2011
    Basics
    Privacy settings
  • March 22, 2011
    Basics
    Account Settings:
  • March 22, 2011
    Basics
    Account Settings:
  • March 22, 2011
    Places
    Claim you “Places”
    People can share where they are
    Find people nearby
    Special deals
  • March 22, 2011
    Places
    Claim you “Places”
  • March 22, 2011
    Pages
    New:
    Use Facebook as a page
  • March 22, 2011
    Pages
    New:
    Use Facebook as a page
    Alerts and Notifications for your Page
  • March 22, 2011
    Pages
    New:
    Use Facebook as a page
    Alerts and Notifications for your Page
    Your page can “like” other pages
  • March 22, 2011
    Pages
    New:
    Use Facebook as a page
    Alerts and Notifications for your Page
    Your page can “like” other pages
    Custom tabs -Change from fbml to iframe
  • March 22, 2011
    Pages
    Creative use of profile photo for page
  • March 22, 2011
    Recap - personal:
    Personal Profile put as much or as little as you want
    Edit option on news feed
    Manage your friends – group them to add privacy & access
    Check your privacy settings
  • March 22, 2011
    Recap - pages:
    Claim you “Places”
    Add admin(s)
    Sign up for alerts & notifications
    “Like” pages of similar NPO’s
    Create custom tabs
    Enhance your profile photo
  • March 22, 2011
    What Now?
    Check your profiles and pages
    Assess where you are now with your social media plan or make a social media plan
  • March 22, 2011
    When implementing Social Media Remember:
    Listen before talking
    Trust yourself and your staff with Social Media
    Trust your fans and your “enemies”
    Learn by doing
  • March 22, 2011
    References
    JohnHaydon.com
    techsoup.org/community/
    growmyco.typepad.com/
    Non-profit.about.com
    Nonprofit Tech2.0
    Hallme.com
    Digitalbuzzblog.com
    Hubspot.com
  • March 22, 2011
    Questions?
    Reiko Beach
    TRB Design, Inc
    www.trbdesigns.com
    781 987 1655
    Twitter & FB: Reikob
    LI: reikobeach
    The Non-Profit Toolbox
    www.thenon-profittoolbox
    Twitter & FB: nptoolbox