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The Full Scoop on
Google’s Title Rewrites
@MordyOberstein
Mordy Oberstein| Wix
Slideshare.net/MordyOberstein
Dearly beloved,
we are gathered
here today…
@MordyOberstein #BrightonSEO
SERP Data Speaks
@MordyOberstein #BrightonSEO
Scary...
@MordyOberstein #BrightonSEO
Desktop
@MordyOberstein #BrightonSEO
Mobile
→ 62.1%
@MordyOberstein #BrightonSEO
Desktop v. Mobile
→ -4%
@MordyOberstein #BrightonSEO
By Position
@MordyOberstein #BrightonSEO
Desktop H1
@MordyOberstein #BrightonSEO
Desktop H1
→ -12%
@MordyOberstein #BrightonSEO
January 2022
47.7%
Mobile H1
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
Desktop
@MordyOberstein #BrightonSEO
Mobile
@MordyOberstein #BrightonSEO
Desktop
@MordyOberstein #BrightonSEO
Mobile
@MordyOberstein #BrightonSEO
Home.
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
Desktop
@MordyOberstein #BrightonSEO
Mobile
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
Be Gone Brand Name, Be Gone!
@MordyOberstein #BrightonSEO
Matchmaker…
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
Recipe V. Baseline
@MordyOberstein #BrightonSEO
Recipe v. Baseline
→ -37.7%
@MordyOberstein #BrightonSEO
Recipe V. Baseline H1s
@MordyOberstein #BrightonSEO
Recipe v. Baseline H1s
→ +38.3%
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
Recipe Titles That Do Match
→ Simple White Cake recipe | Allrecepies
→ Amaretto Sour Recipe - NYT Cooking
→ Baba Ganoush Recipe - Love and Lemons
@MordyOberstein #BrightonSEO
Recipe Titles that Don’t Match
Best Hamburger Steak Recipe -
How to make Hamburger steaks
Best Hamburger Steaks Recipe - Delish.com
@MordyOberstein #BrightonSEO
Banana Nut Bread Recipe • Love From The Oven
Banana Nut Bread Recipe - Love From The Oven
@MordyOberstein #BrightonSEO
Dum, dum, dum,
dum, da, da,
dum, dum…
…tsk!
@MordyOberstein #BrightonSEO
The Other Side of
the Coin
@MordyOberstein #BrightonSEO
Default Tags In Use
@MordyOberstein #BrightonSEO
And the Big Fellas!
→ 33%!
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
Pfffft
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
Deeper Geo - Targeting
Title Tag: Used BMW 7 Series | Los Angeles
Rewrite:
→ Used BMW 7 Series | Los Angeles - Beverly Hills BMW
* Keyword: bmw 7 Series dealer
@MordyOberstein #BrightonSEO
Local Shenanigans
Title Tag : Arizona Divorce Attorney Near You | Top Marriage
Attorney | Contact Us Today
dealer
Rewrite :
→ Experienced Arizona Divorce Lawyers Near You - Stewart …
* Keyword: divorce attorney @MordyOberstein #BrightonSEO
Branded YMYL Titles
Title Tag: Vyvanse Coupon & Prices - Cost $49 per month
Rewrite :
→ Vyvanse Coupon & Prices - Cost $49 per month - NiceRx
* Keyword: vyvanse cost
@MordyOberstein #BrightonSEO
Useful Info FIRST
Title Tag: Amazon.com : Dog Bath
Rewrite :
→ Dog Bath - Amazon.com
* Keyword: Dog Bath @MordyOberstein #BrightonSEO
Don’t Stuff S**T In
Title Tag: The Best Fruit Basket Delivery Services 2022 - Where to Order
a Fruit Basket Online
Rewrite:
→ The Best Fruit Basket Delivery Services for Any Occasion
* Keyword: fruit basket gift online @MordyOberstein #BrightonSEO
Titles Are Not for Marketing Shlock
Title Tag: Men's Plaid Button-Down Shirts: Upgrade Your Look With a
Timeless Top | Kohl's
Rewrite:
→ Men's Plaid Button-Down Shirts: Upgrade Your Look - Kohl's
* Keyword: plaid shirts for men @MordyOberstein #BrightonSEO
Wicked Smart?
Title Tag: Passport Application Acceptance Services
Rewrite:
→ Passport Application Acceptance Services - County of San...
* us government passport renewal @MordyOberstein #BrightonSEO
Keyword: us government passport renewal
Wicked Smart?
@MordyOberstein #BrightonSEO
Hello John?
Gary?
I’m mad as hell
& I’m not
gonna take it!
@MordyOberstein #BrightonSEO
Dammit, Spock!
@MordyOberstein #BrightonSEO
“I Want to Move Like Jagger” - Google
@MordyOberstein #BrightonSEO
Wait, Yep. Got It!
@MordyOberstein #BrightonSEO
Desktop H1
@MordyOberstein #BrightonSEO
“It’s Getting Late Early Out There” - Yogi
@MordyOberstein #BrightonSEO
Your Title Tags are so
Puny
@MordyOberstein #BrightonSEO
Who Wants a Ticket?
@MordyOberstein #BrightonSEO
Is it?
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
@MordyOberstein #BrightonSEO
Thank you !

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