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IABC Maritime Canada - Flirting with Facebook

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M
McNutt

Presentation by Ryan McNutt, Dalhousie University, for IABC Maritime Canada Chapter. March 31, 2010.

Education
1 of 45
 
SOCIAL MEDIA TEEN SEX is like ,[object Object],[object Object],[object Object],- Avinash Kaushik, Analytics evangelist, Google
Sex/Social Media Ed: ,[object Object],[object Object],[object Object]
1. What are you getting into?
Social media is: ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],Consider this: Source: Bivings Group, Dec 2008 Source: Mediabadger, Jan 2010
Social media is really about… ,[object Object],[object Object],[object Object],[object Object]
Know your audience
Your audience is hands-on.
Your audience wants MY media, not mass media.
Your audience is less patient.
Your audience trusts each other (likely more than they trust you).
Your audience isn’t faceless anymore.
Your audience wants in.
Source: Forrester Research
Technographic profile of Canadians - 2008 Source: Forrester Research, Q3 2008
Technographic profile of Canadians - 2009 Source: Forrester Research, Q3 2009
Among younger users… Online Canadians 18-24 Online Canadians 25-34 Source: Forrester Research, Q3 2009
The Canadian big picture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: CNW/Leger Marketing, Apr 2009 Source: Ipsos-Reid, Jun 2009 Source: Mediabadger, Jan 2010 Source: CNW/Leger Marketing, Ap 2009
2. Why are you getting into it?
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Dalhousie’s social media goals ,[object Object],[object Object],[object Object]
Dalhousie’s social media values ,[object Object],[object Object],[object Object]
3. How do you get into it? (without making too many mistakes along the way)
Management The doughnut The solar system The tower
Voice The team The spokesperson The crowd The brand
Resources Time Youthful nerd Cash
Strategy ,[object Object],[object Object],[object Object]
Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Policy Proactive Reactive
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“No fate but what we make”
Case study: Dalnews
The model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results (past three months) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Action
Reaction
Pre-action
A few final thoughts… ,[object Object],[object Object],[object Object],[object Object]
Ryan McNutt [email_address] @ryanmcnutt mcnutt.wordpress.com facebook.com/ryanmcnutt Linkedin.com/in/ryanmcnutt Dalhousie University facebook.com/DalhousieUniversity @dalnews dalnews.dal.ca Youtube.com/DalhousieU Connect: QUESTIONS?
Thank you for attending! Our next event will be a dine-around in April. Please see our website for upcoming events. http:// www.maritime.iabc.com /

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IABC Maritime Canada - Flirting with Facebook