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Ryan McNutt PSEweb presentation - "Flirting with Facebook"

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My presentation from the first day of the inaugural PSEweb conference at Brock University (May 26, 2010)

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Ryan McNutt PSEweb presentation - "Flirting with Facebook"

  1. 1. 2
  2. 2. THIS IS WHERE WE START 3
  3. 3. SOCIAL MEDIA is like TEEN SEX - Everyone wants to do it - No one actually knows how - When finally done, there is surprise it’s not better - Avinash Kaushik, Analytics evangelist, Google
  4. 4. Ryan McNutt, 2000 5
  5. 5. Ryan McNutt, 2000 • Girls are awesome • I have no idea what to do about that • I better figure something out 5
  6. 6. Ryan McNutt, 2000 Dalhousie University, 2007 • Girls are awesome • I have no idea what to do about that • I better figure something out 5
  7. 7. Ryan McNutt, 2000 Dalhousie University, 2007 • Girls are awesome • I have no idea what to do about that • I better figure something out 5
  8. 8. Ryan McNutt, 2000 Dalhousie University, 2007 • Girls are • Social media is awesome awesome • I have no idea • We have no idea what to do what to do about about that that • I better figure • We better figure something out something out 5
  9. 9. “Explain this ‘Facebook’ to me...”
  10. 10. LESSON ONE It’s your conversation, with or with you 7
  11. 11. “Abraca-blab-ra” 8
  12. 12. LESSON TWO Lead by example 9
  13. 13. “We’ll just make it go viral...” 10
  14. 14. LESSON THREE Integration is everything 11
  15. 15. “We’re...complicated” Departments Student clubs Faculties Staff Offices Profs Services 12
  16. 16. LESSON FOUR Use community to build capacity 13
  17. 17. “Brick walls and pitfalls...” 14
  18. 18. LESSON FIVE Be a scientist Define your question Observe Investigate Hypothesize Experiment Analyze Re-test! 15
  19. 19. “Nothing beats a good Sisyphus metaphor...” 16
  20. 20. LESSON SIX Strategy is a luxury worth fighting for 17
  21. 21. An experiment of sorts? 18
  22. 22. Summary It’s your conversation, with or without you Lead by example Integration is everything Build capacity by building community Be a scientist Strategy is a luxury worth fighting for 19
  23. 23. THE END ...questions? Presentation prep soundtrack Ryan McNutt ryan.mcnutt@dal.ca @ryanmcnutt mcnutt.wordpress.com Dismemberment Plan The National Hannah Georgas Linkedin.com/in/ryanmcnutt Emergency and I High Violet This is Good Shad LCD Soundsystem Caribou TSOL This is Happening Swim

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