Agenda•Twitter Defined – What it is, how and why use it•Twitter Basics – RT, @, #, DM, followers, search, trends•Tweeting – How, what, when, to whom•Twitter Tools
What is Twitter?“Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as tweets.”- Wikipedia“Twitter asks what’s happening and makes the answers spread to millions around the globe, immediately” - Twitter
What is Twitter?
Twitter Quick Facts• Launched in 2006 out of Silicon Valley• More than 106 million users, growing at a rate of 300,000 daily• 5.7% of users are Canadian = 6 million users in Canada• 62% of all users are in the US• Toronto and Vancouver are among the fastest growing Twitter cities• More than 3 billion tweets daily• The more followers people have, the more they tweet
What if you could engage 1-1 with people who are actually are interested in what you have to say?What if …
Why Tweet?• Communication tool• Customer service• Brand awareness• Drive traffic
Twitter Basics• Tweet – 140 characters• Handle – your Twitter name, @bob• Timeline – displays your followers’ tweets• Search engine –search for content and users• Following – Your followers and who you follow
Twitter Basics• Retweet – RT Forwarding content to your followers while tagging the originator• Mentions - @ Tagging someone in a tweet/update Interaction/starting up a conversation with user• Hashtags - # Search aggregator Ex: #oliveparty, #overthesummer, #omg, #anything, etc.
Twitter Basics• Searches – saving a search• Lists – Grouping users as you wish Can be private or public, can follow lists• Messages or DM – Sending a private message Only works for users mutually following one another• Profile – your tweets• Who to follow – Suggestions on who to follow
Something to Think About• Audience Who are you tweeting for?• Goals What are you trying to achieve?• Relevance Is it tweet worthy?• Value Are my tweets interesting?
Something to Tweet About• Updates on what you are doing now• Opinions & emotions - their thoughts• News & Information about what’s going on• Reactions to what’s happening now• Include Media – articles, photos, videos, etc.• Replies to tags and content posted by others• Everything else!
Tweeting with Style
Twitter Manners• Be polite Good manners go a long way
Tweeting State of Mind• Emotions & sobriety The web is permanent F@#$ng
When to Tweet ?• Tweet in real-time• 10-11 PM peak hour during the day• Best time to reach professionals: – 9:30 AM, lunchtime & 5-6 PM
To Follow or Not to Follow
How do you get followers?• Content – Valuable & relevant• RT, @, DM, search – Interact & follow others• #FF or Follow Friday – Follower referral• Get personal – Add a human touch to your tweets• Keywords & hashtags – Use them• Be good ! Use those good manners
How do you get followers?• Content – Valuable & relevant; 80/20 rule
How do you get followers?• RT, @, DM, search – Interact & follow others
How do you get followers?• #FF or Follow Friday – Follower referral
How do you get followers?• Get personal – Add a human touch to your tweets
How do you get followers?• Keywords & hashtags – Use them
How do you get followers?• Be good ! Use those good manners
Twitter in Practice
Tweeting for HRGOAL: You want to attract talent• Search for potential candidates or people with networks of interest• Work culture Share content & media about it and interact with coworkers on Twitter as your reason to believe• Retweet work culture related content• Post jobs Sell it in 140 characters and use keywords• Be industry relevant Share industry related content, application best practice, news content, etc.• Questions Be accessible to answer them• Link up Website, Linkedin, Facebook, email signature
Tweeting to Support a LaunchGOAL: You want to create buzz around launch• Pre-launch Create anticipation before the launch• Consistency Align with other promotional initiatives & piggy back off one another• Leverage PR Tweet news content & PR contacts• Hashtags Create your own if you will have Twitter specific initiatives• Team Involvement Get excited and participating• Rewards Include it to build participation
Example –Campaign Launch
Example – Event ActivationGOAL: You want to build brand awareness around an event you are attending or hosting• Hashtag Use and/or create them• Follow & interact People tweeting about event• Retweet Posts about the event• Show why people should care about your events
Example – Event Activation
Example – Event Activation
Example – Team CommunicationGOAL: You want to create a microblogging platform to continue raising the bar of service delivery• Be Accessible & Responsive – This is key!• Connect With coworkers• Share tips FAQ’s or ways to improve experience• General updates Tweet about general service updates
Twitter Tools• Planning your tweets – Hootsuite, tweetdeck• Tweet Reach & Influence – Tweetreach, Peer Index, Tweet Grader, Twitalyzer, Klout• Trends & Tweetups – Trendsmap, Trendistic• Campaign measurement – Radian6, Sysomos, etc.• For more tips – Mashable Twitter Guide Book
Martine English brand_scientist olive_media firstname.lastname@example.org