SlideShare a Scribd company logo

Advertising

•Download as PPT, PDF•
•
M
Madhvi Kukreja
EducationBusinessTechnology
1 of 18
Advertising Construction of Advertisement
Steps in translating Advertising message into Copy ,[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],Thinking process the adve tiser is now visulating
Elements of the advertisement which visualizer will visualize ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Process of Visualization ,[object Object]
[object Object],[object Object]
[object Object]
Example of thumbnail
[object Object]
Transformation from Visualization to Layout ,[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
Thumbnail to Roughs ,[object Object]
[object Object]
Rough to Comprehensive ,[object Object],[object Object]
Journey from Visualization to final Copy

Recommended

Advertising Copy
Advertising CopyAdvertising Copy
Advertising Copy
sweet_vijay
 
Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertising
Nijaz N
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
krishna kumar
 
4 1 posters
4 1 posters4 1 posters
4 1 posters
ศักดิ์สิทธิ์ คำหลวง
 
Advertising
AdvertisingAdvertising
Advertising
Pranav Kumar Ojha
 
ADVERTISEMENT TYPES & AD AGENICIES
ADVERTISEMENT TYPES & AD AGENICIESADVERTISEMENT TYPES & AD AGENICIES
ADVERTISEMENT TYPES & AD AGENICIES
RAJWANT KAUR
 
Corporate Advertising
Corporate AdvertisingCorporate Advertising
Corporate Advertising
Miraj Rajput
 
Copywriting - Art of Advertising Writing
Copywriting - Art of Advertising WritingCopywriting - Art of Advertising Writing
Copywriting - Art of Advertising Writing
Akram Badr
 

Recommended

Advertising Copy
Advertising CopyAdvertising Copy
Advertising Copy
sweet_vijay
 
Introduction to advertising
Introduction to advertisingIntroduction to advertising
Introduction to advertising
Nijaz N
 
Types of advertisements
Types of advertisementsTypes of advertisements
Types of advertisements
krishna kumar
 
4 1 posters
4 1 posters4 1 posters
4 1 posters
ศักดิ์สิทธิ์ คำหลวง
 
Advertising
AdvertisingAdvertising
Advertising
Pranav Kumar Ojha
 
ADVERTISEMENT TYPES & AD AGENICIES
ADVERTISEMENT TYPES & AD AGENICIESADVERTISEMENT TYPES & AD AGENICIES
ADVERTISEMENT TYPES & AD AGENICIES
RAJWANT KAUR
 
Corporate Advertising
Corporate AdvertisingCorporate Advertising
Corporate Advertising
Miraj Rajput
 
Copywriting - Art of Advertising Writing
Copywriting - Art of Advertising WritingCopywriting - Art of Advertising Writing
Copywriting - Art of Advertising Writing
Akram Badr
 
Advertising campaign planning
Advertising campaign planningAdvertising campaign planning
Advertising campaign planning
deepu2000
 
Advertising and advertising planning process
Advertising and advertising planning processAdvertising and advertising planning process
Advertising and advertising planning process
kartiktherealhero3
 
Creative Execution
Creative ExecutionCreative Execution
Creative Execution
Aiden Yeh
 
Types of Advertisement
Types of AdvertisementTypes of Advertisement
Types of Advertisement
Syed Ali Hassan Shah
 
The corporate identity
The corporate identityThe corporate identity
The corporate identity
Fabio Arangio
 
Advertising layout (2)
Advertising layout (2)Advertising layout (2)
Advertising layout (2)
Pranav Kumar Ojha
 
Advertising campaign and creativity in advertising
Advertising campaign and creativity in advertisingAdvertising campaign and creativity in advertising
Advertising campaign and creativity in advertising
Dharmik
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
Harshita Tandon
 
Print advertising
Print advertising Print advertising
Print advertising
Punjab University Lahore
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
Ali Heydari
 
Publication layout and design.pptx
Publication layout and design.pptxPublication layout and design.pptx
Publication layout and design.pptx
nafyadboja
 
Copywriting
CopywritingCopywriting
Copywriting
ibrar shahid
 
Ad agency functions
Ad agency functionsAd agency functions
Ad agency functions
Nida Khan
 
Advertising design
Advertising designAdvertising design
Advertising design
Kate Carlyle
 
Types of advertising copy
Types of advertising copyTypes of advertising copy
Types of advertising copy
Priyaranjan Mestri
 
Print advertising
Print advertisingPrint advertising
Print advertising
Nijaz N
 
Structure of an Advertising Agency
Structure of an Advertising AgencyStructure of an Advertising Agency
Structure of an Advertising Agency
Soumitra Roy
 
Advertising layout ppt
Advertising layout pptAdvertising layout ppt
Advertising layout ppt
SUNNY18572
 
Introduction & definition of advertising
Introduction & definition of advertisingIntroduction & definition of advertising
Introduction & definition of advertising
SMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisement
caroldy11
 
Creative process in advertising
Creative process in advertisingCreative process in advertising
Creative process in advertising
Anup Thapa
 
Unit 14
Unit 14Unit 14
Unit 14
Jason Wrench
 

More Related Content

What's hot

Creative Execution
Creative ExecutionCreative Execution
Creative Execution
Aiden Yeh
 
Advertising campaign and creativity in advertising
Advertising campaign and creativity in advertisingAdvertising campaign and creativity in advertising
Advertising campaign and creativity in advertising
Dharmik
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
Harshita Tandon
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
Ali Heydari
 
Ad agency functions
Ad agency functionsAd agency functions
Ad agency functions
Nida Khan
 
Advertising layout ppt
Advertising layout pptAdvertising layout ppt
Advertising layout ppt
SUNNY18572
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisement
caroldy11
 

What's hot (20)

Advertising campaign planning
Advertising campaign planningAdvertising campaign planning
Advertising campaign planning
 
Advertising and advertising planning process
Advertising and advertising planning processAdvertising and advertising planning process
Advertising and advertising planning process
 
Creative Execution
Creative ExecutionCreative Execution
Creative Execution
 
Types of Advertisement
Types of AdvertisementTypes of Advertisement
Types of Advertisement
 
The corporate identity
The corporate identityThe corporate identity
The corporate identity
 
Advertising layout (2)
Advertising layout (2)Advertising layout (2)
Advertising layout (2)
 
Advertising campaign and creativity in advertising
Advertising campaign and creativity in advertisingAdvertising campaign and creativity in advertising
Advertising campaign and creativity in advertising
 
Advertising agency and its functions
Advertising agency and its functionsAdvertising agency and its functions
Advertising agency and its functions
 
Print advertising
Print advertising Print advertising
Print advertising
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
 
Publication layout and design.pptx
Publication layout and design.pptxPublication layout and design.pptx
Publication layout and design.pptx
 
Copywriting
CopywritingCopywriting
Copywriting
 
Ad agency functions
Ad agency functionsAd agency functions
Ad agency functions
 
Advertising design
Advertising designAdvertising design
Advertising design
 
Types of advertising copy
Types of advertising copyTypes of advertising copy
Types of advertising copy
 
Print advertising
Print advertisingPrint advertising
Print advertising
 
Structure of an Advertising Agency
Structure of an Advertising AgencyStructure of an Advertising Agency
Structure of an Advertising Agency
 
Advertising layout ppt
Advertising layout pptAdvertising layout ppt
Advertising layout ppt
 
Introduction & definition of advertising
Introduction & definition of advertisingIntroduction & definition of advertising
Introduction & definition of advertising
 
Types of advertisement
Types of advertisementTypes of advertisement
Types of advertisement
 

Viewers also liked

Creative process in advertising
Creative process in advertisingCreative process in advertising
Creative process in advertising
Anup Thapa
 
Q3L04 - Cognitive Dissonance
Q3L04 - Cognitive DissonanceQ3L04 - Cognitive Dissonance
Q3L04 - Cognitive Dissonance
Dickson College
 
Cognitive Dissonance Theory
Cognitive Dissonance TheoryCognitive Dissonance Theory
Cognitive Dissonance Theory
Rohit Rohan
 
Cognitive Dissonance
Cognitive DissonanceCognitive Dissonance
Cognitive Dissonance
azanaboni
 

Viewers also liked (13)

Creative process in advertising
Creative process in advertisingCreative process in advertising
Creative process in advertising
 
Unit 14
Unit 14Unit 14
Unit 14
 
Cognitive dissonance topic 5 presentation
Cognitive dissonance topic 5 presentationCognitive dissonance topic 5 presentation
Cognitive dissonance topic 5 presentation
 
Q3L04 - Cognitive Dissonance
Q3L04 - Cognitive DissonanceQ3L04 - Cognitive Dissonance
Q3L04 - Cognitive Dissonance
 
Cognitive Dissonance
Cognitive Dissonance Cognitive Dissonance
Cognitive Dissonance
 
Cognitive Dissonance Theory
Cognitive Dissonance TheoryCognitive Dissonance Theory
Cognitive Dissonance Theory
 
Cognitive Dissonance
Cognitive DissonanceCognitive Dissonance
Cognitive Dissonance
 
Trade unions: objectives, challenges, advantages,features,financing,recruitment
Trade unions: objectives, challenges, advantages,features,financing,recruitmentTrade unions: objectives, challenges, advantages,features,financing,recruitment
Trade unions: objectives, challenges, advantages,features,financing,recruitment
 
Trade unions
Trade unions Trade unions
Trade unions
 
Cognitive Dissonance Theory
Cognitive Dissonance TheoryCognitive Dissonance Theory
Cognitive Dissonance Theory
 
Cognitive dissonance theory
Cognitive dissonance theoryCognitive dissonance theory
Cognitive dissonance theory
 
Trade Union ppt
Trade Union pptTrade Union ppt
Trade Union ppt
 
Trade union
Trade unionTrade union
Trade union
 

Similar to Advertising

What is the scope of graphic design
What is the scope of graphic designWhat is the scope of graphic design
What is the scope of graphic design
Myers
 
ET_lESSON_6.pptx
ET_lESSON_6.pptxET_lESSON_6.pptx
ET_lESSON_6.pptx
Rhoan4
 
Mcom 341 week 11 summary
Mcom 341 week 11 summaryMcom 341 week 11 summary
Mcom 341 week 11 summary
schaferv
 
Evaluation
EvaluationEvaluation
Evaluation
LD7
 

Similar to Advertising (20)

What is the scope of graphic design
What is the scope of graphic designWhat is the scope of graphic design
What is the scope of graphic design
 
Production Experiment FMP
Production Experiment FMPProduction Experiment FMP
Production Experiment FMP
 
ET_lESSON_6.pptx
ET_lESSON_6.pptxET_lESSON_6.pptx
ET_lESSON_6.pptx
 
Unit 14 LO3
Unit 14 LO3Unit 14 LO3
Unit 14 LO3
 
Art direction and production by Thilini Rajaguru
Art direction and production by Thilini RajaguruArt direction and production by Thilini Rajaguru
Art direction and production by Thilini Rajaguru
 
FMP Evaluation
FMP EvaluationFMP Evaluation
FMP Evaluation
 
Unit 14 - Lo3
Unit 14 - Lo3Unit 14 - Lo3
Unit 14 - Lo3
 
IVC - Lesson 14
IVC - Lesson 14IVC - Lesson 14
IVC - Lesson 14
 
Personal website design
Personal website designPersonal website design
Personal website design
 
New magazine production plan template
New magazine production plan templateNew magazine production plan template
New magazine production plan template
 
New magazine production plan template
New magazine production plan templateNew magazine production plan template
New magazine production plan template
 
Skills Development Booklet
Skills Development BookletSkills Development Booklet
Skills Development Booklet
 
Unit 15 LO5 PowerPoint
Unit 15 LO5 PowerPointUnit 15 LO5 PowerPoint
Unit 15 LO5 PowerPoint
 
Initial film poster and magazine covers
Initial film poster and magazine coversInitial film poster and magazine covers
Initial film poster and magazine covers
 
Unit 13 - LO5
Unit 13 - LO5Unit 13 - LO5
Unit 13 - LO5
 
Mcom 341 week 11 summary
Mcom 341 week 11 summaryMcom 341 week 11 summary
Mcom 341 week 11 summary
 
Basic Elements & Principals for Create Best Graphic Design Services
Basic Elements & Principals for Create Best Graphic Design ServicesBasic Elements & Principals for Create Best Graphic Design Services
Basic Elements & Principals for Create Best Graphic Design Services
 
Evaluation
EvaluationEvaluation
Evaluation
 
Unit 15 lo3
Unit 15 lo3Unit 15 lo3
Unit 15 lo3
 
Material design for android
Material design for androidMaterial design for android
Material design for android
 

More from Madhvi Kukreja

Development and communication
Development and communication Development and communication
Development and communication
Madhvi Kukreja
 
Communications or promotional mix
Communications or promotional mixCommunications or promotional mix
Communications or promotional mix
Madhvi Kukreja
 
Policies and procedures
Policies and proceduresPolicies and procedures
Policies and procedures
Madhvi Kukreja
 
Intregreated marketing
Intregreated marketingIntregreated marketing
Intregreated marketing
Madhvi Kukreja
 
Brand, branding, brand image etc.
Brand, branding, brand image etc.Brand, branding, brand image etc.
Brand, branding, brand image etc.
Madhvi Kukreja
 
Advertising objectives vs marketing objectives
Advertising objectives vs marketing objectivesAdvertising objectives vs marketing objectives
Advertising objectives vs marketing objectives
Madhvi Kukreja
 

More from Madhvi Kukreja (20)

Development and communication
Development and communication Development and communication
Development and communication
 
Financial controls
Financial controlsFinancial controls
Financial controls
 
Evaluation
EvaluationEvaluation
Evaluation
 
Cost benefit analysis
Cost benefit analysisCost benefit analysis
Cost benefit analysis
 
Communications or promotional mix
Communications or promotional mixCommunications or promotional mix
Communications or promotional mix
 
Budget
BudgetBudget
Budget
 
Accounting
AccountingAccounting
Accounting
 
Financial stastement
Financial stastementFinancial stastement
Financial stastement
 
Policies and procedures
Policies and proceduresPolicies and procedures
Policies and procedures
 
Retail merchandising
Retail merchandisingRetail merchandising
Retail merchandising
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Market research
Market researchMarket research
Market research
 
Intregreated marketing
Intregreated marketingIntregreated marketing
Intregreated marketing
 
Idea generation
Idea generationIdea generation
Idea generation
 
Creative brief
Creative briefCreative brief
Creative brief
 
Concept of creativity
Concept of creativityConcept of creativity
Concept of creativity
 
Campaign planning
Campaign planningCampaign planning
Campaign planning
 
Brand, branding, brand image etc.
Brand, branding, brand image etc.Brand, branding, brand image etc.
Brand, branding, brand image etc.
 
Brainstorming process
Brainstorming processBrainstorming process
Brainstorming process
 
Advertising objectives vs marketing objectives
Advertising objectives vs marketing objectivesAdvertising objectives vs marketing objectives
Advertising objectives vs marketing objectives
 

Recently uploaded

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 

Recently uploaded (20)

Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
REMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptxREMIFENTANIL: An Ultra short acting opioid.pptx
REMIFENTANIL: An Ultra short acting opioid.pptx
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 

Advertising