You Are a Visionary.
2
You Are a Visionary.     NOT
Should I put my beer down,               bro? “A lot of people are focused on taking over the world… I really just want to...
Henry Ford
Thomas Edison
Steve Jobs
      Visionaries???                        5
Flipping the Myth of the Visionary On Its Head
Lean Entrepreneurs 
            Surf UncertaintyThe school startup youBusiness planOld culture around                     ...
What is Lean?•  Elimination of waste in the production   and delivery of value to customer
Value Stream•  Producing a known product (mini-van)   for a known consumer (soccer mom)•  Value-add activities (assemble p...
Lean Objective•  Lose waste:  –  Make value-add activities more efficient  –  Eliminate non value-add activities (if     p...
What is Lean Startup?•  Don t know value•  Don t know customer•  Elimination of waste in   discovering value and customer
Lean Startup Value Stream•  If you don t know what value, how   do you know what activities are   wasteful?
Lean Startup    Measurement of Waste•  Validated Learning
How do you build something      people need?
Winners        Those whocontinuously create      new value for    new customers.
The Lean Entrepreneur
The Lean Entrepreneur                                  Customer Interaction & Segmentation
@brantcooper & @pv	   http://leanentrepreneur.co
Innovation Spectrum
Startup Model	      Passionat                                        Convince                   Satisfied	       Hopeful	  ...
Thank You!•  Twitter/Facebook/LinkedIn: @brantcooper•  email: brant@marketbynumbers.com•  Blog: Market By Numbers•  Book s...
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)
Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)
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Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)

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Brant has worked with hundreds of entrepreneurs across the globe and is a sought after speaker, having presented at leading companies such as Qualcomm, Intuit, Capital One and Hewlett-Packard. Brant’s startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Come hear Brant tell his story.

Register for Entrepreneurship 101 here: http://www.marsdd.com/event_series/entrepreneurship-101/

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Lived It Lecture - Brant Cooper - Entrepreneurship 101 (2012/2013)

  1. 1. You Are a Visionary.
  2. 2. 2
  3. 3. You Are a Visionary. NOT
  4. 4. Should I put my beer down, bro? “A lot of people are focused on taking over the world… I really just want to create a really cool college directory product” -Zuck in 2005
  5. 5. Henry Ford
Thomas Edison
Steve Jobs
 Visionaries??? 5
  6. 6. Flipping the Myth of the Visionary On Its Head
  7. 7. Lean Entrepreneurs 
 Surf UncertaintyThe school startup youBusiness planOld culture around Your company culture Lean Startup Business model
  8. 8. What is Lean?•  Elimination of waste in the production and delivery of value to customer
  9. 9. Value Stream•  Producing a known product (mini-van) for a known consumer (soccer mom)•  Value-add activities (assemble part)•  Non value-add activities (forklift parts across warehouse)
  10. 10. Lean Objective•  Lose waste: –  Make value-add activities more efficient –  Eliminate non value-add activities (if possible) –  Must maintain value to customer

  11. 11. What is Lean Startup?•  Don t know value•  Don t know customer•  Elimination of waste in discovering value and customer
  12. 12. Lean Startup Value Stream•  If you don t know what value, how do you know what activities are wasteful?
  13. 13. Lean Startup Measurement of Waste•  Validated Learning
  14. 14. How do you build something people need?
  15. 15. Winners Those whocontinuously create new value for new customers.
  16. 16. The Lean Entrepreneur
  17. 17. The Lean Entrepreneur Customer Interaction & Segmentation
  18. 18. @brantcooper & @pv http://leanentrepreneur.co
  19. 19. Innovation Spectrum
  20. 20. Startup Model Passionat Convince Satisfied Hopeful Trusting Intrigued Aware e d Growth Engine MVP Conversion Funnel Acquisition Customer impact / emotion Startup Customer State Functionality action Action Measurement @brantcooper & @pv http://leanentrepreneur.co
  21. 21. Thank You!•  Twitter/Facebook/LinkedIn: @brantcooper•  email: brant@marketbynumbers.com•  Blog: Market By Numbers•  Book site: http://leanentrepreneur.co 24

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