Brant has worked with hundreds of entrepreneurs across the globe and is a sought after speaker, having presented at leading companies such as Qualcomm, Intuit, Capital One and Hewlett-Packard. Brant’s startup career includes Tumbleweed, Timestamp, WildPackets, inCode, and many others. He has experienced IPO, acquisition, rapid growth, and miserable failure. Come hear Brant tell his story. Register for Entrepreneurship 101 here: http://www.marsdd.com/event_series/entrepreneurship-101/

1. You Are a Visionary.

2. 2

3. You Are a Visionary.
NOT

4. Should I put my beer down,
bro?
“A lot of people are focused on taking over the world… I
really just want to create a really cool college directory
product” -Zuck in 2005

5. Henry Ford
Thomas Edison
Steve Jobs
Visionaries???
5

6. Flipping the Myth of the
Visionary On Its Head

7. Lean Entrepreneurs
Surf Uncertainty
The school startup you
Business plan
Old culture around
Your company culture
Lean Startup
Business model

8. What is Lean?
• Elimination of waste in the production
and delivery of value to customer

9. Value Stream
• Producing a known product (mini-van)
for a known consumer (soccer mom)
• Value-add activities (assemble part)
• Non value-add activities (forklift parts
across warehouse)

10. Lean Objective
• Lose waste:
– Make value-add activities more efficient
– Eliminate non value-add activities (if
possible)
– Must maintain value to customer

11. What is Lean Startup?
• Don t know value
• Don t know customer
• Elimination of waste in
discovering value and customer

12. Lean Startup Value Stream
• If you don t know what value, how
do you know what activities are
wasteful?

13. Lean Startup
Measurement of Waste
• Validated Learning

14. How do you build something
people need?

15. Winners
Those who
continuously create
new value for
new customers.

16. The Lean Entrepreneur

17. The Lean Entrepreneur
Customer Interaction & Segmentation

18. @brantcooper & @pv
http://leanentrepreneur.co

19. Innovation Spectrum

22. Startup Model
Passionat Convince
Satisfied
Hopeful
Trusting
Intrigued
Aware
e
d
Growth Engine
MVP
Conversion
Funnel
Acquisition
Customer
impact /
emotion
Startup
Customer
State
Functionality
action
Action
Measurement
@brantcooper & @pv
http://leanentrepreneur.co

24. Thank You!
• Twitter/Facebook/LinkedIn: @brantcooper
• email: brant@marketbynumbers.com
• Blog: Market By Numbers
• Book site: http://leanentrepreneur.co
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