Lean startup 101


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Presentation to the MIT Startup Club November 21, 2011

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  • $400M raised Launch to fail in 2 years
  • Lean startup 101

    1. 1. What’s a Lean Startup? (and why you should care) Jason Evanish – MIT Startup Club – November 21, 2011
    2. 2. Who am I? Jason Evanish <ul><li>Co-Founder of </li></ul><ul><li>Spent year + at </li></ul><ul><li>Now – Leveraging customer development as a consultant & working on my next venture. </li></ul>
    3. 3. Agenda for today <ul><li>Lean Startups basics </li></ul><ul><li>Lean Startup tools </li></ul><ul><li>How to start today </li></ul>
    4. 4. A Tale of Fail Don't be Webvan.
    5. 5. Lean Startups can help
    6. 6. Lean Startup 101: Get Outside the Building
    7. 7. Lean Startup 101: Test Your Assumptions
    8. 8. Lean Startups 101: Problems not Features
    9. 9. Lean Startup 101: Launch ASAP
    10. 10. Lean Startup 101: Learn + Build + Measure = Lean
    11. 11. How do you do it?
    12. 12. Lean Startup Tools: The Lean Canvas <ul><li>www.LeanCanvas.com </li></ul>
    13. 13. Lean Startup Tools: The Customer Development Interview <ul><li>Person </li></ul><ul><li>Problems </li></ul><ul><li>Your Solution </li></ul>http://www.greenhornconnect.com/blog/how-structure-and-get-most-out-customer-development-interviews Take Notes.
    14. 14. Lean Startup Tools: Finding Customers to talk to
    15. 15. Lean Startup Tools: Getting interest *before* you build Balsamiq.com Keynotopia.com Mockflow.com GoMockingbird.com Unbounce.com Launchrock.com Bo.lt Optimizely.com
    16. 16. Lean Startup Tools: Measuring what you build +
    17. 17. Now. Go!
    18. 19. <ul><li>“In God we trust, </li></ul><ul><li>all others bring data.” </li></ul><ul><li>- W. Edwards Deming </li></ul>
    19. 20. Embrace the Process
    20. 21. What I covered today What else there is to learn about Lean Startups
    21. 22. Further Learning - Events <ul><li>Lean Startup Circle Boston </li></ul><ul><ul><li>Monthly meeting featuring speakers and discussions of important topics for lean startups </li></ul></ul><ul><ul><li>http:// www.meetup.com /Lean-Startup-Circle-Boston/ </li></ul></ul><ul><li>Startup Lessons Learned Conference </li></ul><ul><ul><li>Annual Lean Conference (simulcast with Boston viewing party) </li></ul></ul><ul><ul><li>http:// www.sllconf.com / </li></ul></ul>
    22. 23. Further Reading - Books The Lean Startup By Eric Ries Great high level overview of all the principles of a Lean Startup. The Entrepreneur’s Guide to Customer Development By Patrick Vlaskovits & Brant Cooper The Cliff Notes for Lean Startups; a must read for everyone on your team. The Four Steps to the Epiphany By Steve Blank The Bible of Lean Startups. Tough read, but excellent content. Running Lean By Ash Maurya A practical guide to build a great lean startup from the creator of the lean canvas.
    23. 24. Further Reading – Blogs I subscribe to <ul><li>Steve Blank , Godfather of Lean Startups </li></ul><ul><li>Ash Maurya , Practitioner and action-oriented </li></ul><ul><li>Dave McClure , Investor, advisor, badass </li></ul><ul><li>Cindy Alvarez , Product manager at Kissmetrics </li></ul><ul><li>Andrew Chen , Metrics and Customer acquisition expert </li></ul>
    24. 25. Further Reading – Helpful Presentations <ul><li>The Customer Development Methodology </li></ul><ul><ul><li>by Steve Blank </li></ul></ul><ul><li>Startup Metrics are for Pirates </li></ul><ul><ul><li>by Dave McClure </li></ul></ul><ul><li>The Top 10 Reasons to not be a Lean Startup </li></ul><ul><ul><li>By Patrick Vlaskovits & Brant Cooper </li></ul></ul><ul><li>20 Ways not to build stuff </li></ul><ul><ul><li>by Cindy Alvarez </li></ul></ul><ul><li>How to recruit and interview potential customers </li></ul><ul><ul><li>by Elizabeth Yin </li></ul></ul><ul><li>Building Your Customer Development Plan </li></ul><ul><ul><li>by Cindy Alvarez </li></ul></ul><ul><li>Minimum Desirable Product: Customer Development for the “Winner Take All” Web </li></ul><ul><ul><li>by Andrew Chen </li></ul></ul>
    25. 26. Get in touch with me… <ul><li>Twitter: @Evanish </li></ul><ul><li>Linkedin: http:// www.linkedin.com/in/jasonevanish   </li></ul><ul><li>Email: [email_address] </li></ul>100’s of Startup events, resources and jobs in Boston www.GreenhornConnect.com