Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

AIA2018 - Alar Kolk - Prototyping & Experiments

328 views

Published on

Alar Kolk - Prototyping & Experiments

Published in: Technology
  • Are you able to send this slide to me, it isn't downloadable - rebecca.duquette@ucalgary.ca
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

AIA2018 - Alar Kolk - Prototyping & Experiments

  1. 1. PROTOTYPING & EXPERIMENTS Alar Kolk
  2. 2. FROM PROBLEM TO PROTOTYPE VALIDATION USER CENTRIC DESIGN
  3. 3. CUSTOMER IS ALWAYS RIGHT ABOUT WHAT HE NEEDS. CUSTOMER IS ALWAYS WRONG ABOUT HOW HE NEEDS IT.
  4. 4. Innovation Approach DESIGN THINKING
  5. 5. ETHNOGRAPHY ORALB ASSUMPTION: KIDS ARE JUST SMALLER HUMANS CUSTOMER OBSERVATION RESULT: MARKET LEADERSHIP FOR 18 MONTHS
  6. 6. GOOD PROTOTYPES ARE QUESTIONS, NOT ANSWERS - Tim Brown, IDEO
  7. 7. USER RESEARCH WITH PROTOTYPES: ASKING THE RIGHT QUESTIONS Showing users a prototype is partially usability testing & partially user research. You get feedback on actual designs & you learn about users.
  8. 8. 3D low-fidelity prototype for HealthyMade: fresh ingredients and recipes packaged into a healthy preplanned meal. This product answers the question, “How might we provide healthier food options to people in
  9. 9. USER RESEARCH WITH PROTOTYPES: ASKING THE RIGHT QUESTIONS Showing users a prototype is partially usability testing & partially user research. You get feedback on actual designs & you learn about users.
  10. 10. MINIMUM SET OF FEATURES TO SOLVE THE PROBLEM
  11. 11. MINIMUM VIABLE PRODUCT
  12. 12. CUSTOMER IS ALWAYS RIGHT ABOUT WHAT HE NEEDS. CUSTOMER IS ALWAYS WRONG ABOUT HOW HE NEEDS IT.
  13. 13. THE ONLY WAY TO FIGURE IT OUT IS TO EXPERIMENT
  14. 14. Innovation Approach MINIMUM VIABLE PRODUCT
  15. 15. MINIMUM VIABLE PRODUCT WEAK PRODUCT PRODUCT YOU WANT TO BUILD MVP
  16. 16. EXPERIMENTAL MINDSET
  17. 17. MAKE IT REAL! IDEAS ARE NOT REAL - Jake Knapp, Google Venture
  18. 18. PROTOTYPE MINDSET YOU CAN PROTOTYPE ANYTHING PROTOTYPES ARE DISPOSABLE BUILD JUST ENOUGH TO LEARN, BUT NOT MORE THE PROTOTYPE MUST APPEAR REAL Stay optimistic and adopt the prototype mindset. Don’t prototype anything you aren’t willing to throw away. The prototype is meant to answer questions, so keep it focused. Show customers something realistic, their reactions will be genuine.
  19. 19. INNOVATION PROCESS FAKE-IT PROTOTYPE TIME FAKE IT LEAR N MONEY After customer problem/pain discovery Instead of taking weeks, months, or even years to build the solution, you can fake it. If customers are ready to buy your product or solution Ask upfront payment, partial or full
  20. 20. INNOVATION PROCESS FAKE-IT PROTOTYPE
  21. 21. FAKE THE REAL THING VIDEO MARVELAPP.COM & SIMILAR LANDING PAGE IMAGES
  22. 22. Experiments ALEXA: WIZARD OF OZ TESTING Feature testing DISCOVERY OF CUSTOMER PREFERENCES TESTING DEVICE READINESS TIME CONSUMING STRONG INPUT FOR DEVELOPERS
  23. 23. HOW TO PROTOTYPE? TEST & VALIDATE START WITH INEXPENSIVE METHODS CONTINUE WITH MORE EXPENSIVE OTHERWISE YOU WASTE MONEY Including customer interviews and user groups Paper, digital visualization, MS PowerPoint, Keynote Only if validated by customers And you never learn what customers want
  24. 24. Sketches Low Fidelity Wireframes Mockups Animations Beta Test High Fidelity Alpha Test Interactive Functional SCALE PROTOTYPE: LOW & HIGH FIDELITY
  25. 25. SCALE PROTOTYPE: LOW & HIGH FIDELITY
  26. 26. LOW FIDELITY PROTOTYPING
  27. 27. PAPER PROTOTYPING
  28. 28. IF A PICTURE IS WORTH 1 000 WORDS, THEN A PROTOTYPE IS WORTH 1 000 MEETINGS. A saying at IDEO
  29. 29. 1. A4 SHEET OF PAPER WITH 8 BOXES 2. TIMER FOR 8 MINUTES 3. 8 QUICK IDEAS / CUSTOMER WALK THROUGH SCREENS 4. SHARE THE STORIES 5. AGREE ON WHAT STORY TO STICK TO THE CRAZY 8
  30. 30. THE CRAZY 8
  31. 31. THE CRAZY 8
  32. 32. 1. A4 SHEET OF PAPER WITH 8 BOXES 2. TIMER FOR 8 MINUTES 3. 8 QUICK IDEAS EACH IN 8 MINUTES 4. SHARE THE STORIES 5. AGREE ON WHAT STORY TO STICK TO THE CRAZY 8
  33. 33. PAPER PROTOTYPING
  34. 34. PAPER PROTOTYPING HOW TO?
  35. 35. LOW FIDELITY: PAPER PROTOTYPE
  36. 36. LOW FIDELITY: PAPER PROTOTYPE
  37. 37. USER RESEARCH WITH PROTOTYPES: ASKING THE RIGHT QUESTIONS Showing users a prototype is partially usability testing & partially user research. You get feedback on actual designs & you learn about users.
  38. 38. LOW FIDELITY: PAPER PROTOTYPE
  39. 39. Nintendo use low-fidelity prototyping: the only way to actually know what a Miiverse would feel like was to hold it. That’s when he built this prototype out of cardboard. LOW FIDELITY: PAPER PROTOTYPE
  40. 40. HIGH FIDELITY PROTOTYPING
  41. 41. A high-fidelity (high-fi or hi-fi) prototype is a computer-based interactive representation of the product in its closest resemblance to the final design in terms of details and functionality..
  42. 42. HIGH FIDELITY
  43. 43. HiFi PROTOTYPE SELL VISUAL DESIGN FEEDBANK EASY You can start selling now Hi-fi prototypes are more visually appealing They allow clients to test your design and to give you feedback High fidelity is easier than ever in today’s world of top software.
  44. 44. HiFi PROTOTYPE TOOLS
  45. 45. https://www.cooper.com/prototyping-tools? PROTOTYPING TOOLS
  46. 46. THANK YOU

×