2. Mumford & Sons – Sigh No
More
The ‘Sigh No More’ advert features 4
photographs of the band members, each
holding their instruments. Their costumes
are the same as those conventionally
seen in Indie Folk music videos, and as
a result, reflects the feel of their music
and the band as a whole. The light
effects applied to the images and the
slight off-colour of the text give it an old-fashioned
feel.
The text is all white and in the same font
(with the exception of the ‘including’) and
all in capitals. It follows a similar pattern
to the text seen on the ‘Sigh No More’
digipak.
The band name and album title are at
the top of the advert, with a small
selection of the included songs at the
bottom. The images take up the majority
of the advert, with a short quote from
NME underneath.
3. Ben Howard – Every Kingdom
The ‘Every Kingdom’ advert is
very similar to the digipak. It
features the same image of a
diver underwater as the
background and the same
font and colour of text. The
text is all in capitals again,
both the same as the digipak
and what is conventional of
the Indie Folk genre.
The artist’s name is at the top
of the advert, with the album
name just beneath. At the
bottom of the advert, it gives
a release date and tells the
viewer that they can pre-order
the album.
4. Passenger – All the Little Lights
The ‘All the Little Lights’
advert, like the Ben Howard
one, is very similar to the
digipak. It features the same
colours and image as the
album, as well as the text. The
text is two different colours in
the advert, although the font is
the same and it is all in
capitals, like the other adverts.
The artist name is at the top,
with the album name just
underneath. The advert also
lists several of the songs
featured on the album as well.
5. Bombay Bicycle Club – I had the Blues but I Shook them
Loose
The ‘I had the Blues’ advert
features a field or park full of
people as the background.
The image is in sepia. The text
is all blue, and all the same
font. Aside from the band
name, all of the text is in
capitals. The album name and
the ‘out now’ is in bold.
The band name is positioned
at the top of the advert, with
the album name just below. A
list of some of the songs is at
the bottom of the advert, just
above the website. ‘OUT
NOW’ is written directly in the
middle.
