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Not all Tech Consumers Are Created Equal

by on Jun 03, 2013

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Our latest Consumer Technology Research sheds some light on this untapped “indulgent techie” audience and shows that that not all consumers are created equal when it comes to their willingness to ...

Our latest Consumer Technology Research sheds some light on this untapped “indulgent techie” audience and shows that that not all consumers are created equal when it comes to their willingness to spend on hot new products. In contrast to the tech consumers traditionally reached on lifestyle media, indulgent techies buy tech products often, spend more on each device, and influence the purchases of others. They are high-value consumers that spend time looking for tech information on LinkedIn. Contact us to learn more about this study.

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Not all Tech Consumers Are Created Equal Not all Tech Consumers Are Created Equal Presentation Transcript