Consumer Technology ResearchAustralia, Q4 2012
Not All Tech Consumers Are Created Equal©2013 LinkedIn Corporation. All Rights Reserved. 2Purchase often, spend moreEarly ...
030201Key Findingsfrom LinkedInMembersActive shoppers of technology productsHeavy spenders on consumer technologyLMS0405Tu...
LinkedIn Members Actively Shop Technology ProductsPurchasedat least one consumertech product in thepast yearPlan to purcha...
They Spend Heavily on Consumer TechnologyLMS 5©2013 LinkedIn Corporation. All Rights Reserved.67%Spent more than $1,000on ...
They Turn to Social Before and After a Purchase54% 44%Find informationabout a consumertechnology product theywant to purch...
? For each of the following types of information, which social network would you trust the most?*LMS 7©2013 LinkedIn Corpo...
Best Practices for Marketers Target the high-spending, influential indulgent techies that may bemissing from other social...
Contact LinkedIn http://marketing.linkedin.com/contact9
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Not all Tech Consumers Are Created Equal

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Our latest Consumer Technology Research sheds some light on this untapped “indulgent techie” audience and shows that that not all consumers are created equal when it comes to their willingness to spend on hot new products. In contrast to the tech consumers traditionally reached on lifestyle media, indulgent techies buy tech products often, spend more on each device, and influence the purchases of others. They are high-value consumers that spend time looking for tech information on LinkedIn. Contact us to learn more about this study.

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Transcript of "Not all Tech Consumers Are Created Equal"

  1. 1. Consumer Technology ResearchAustralia, Q4 2012
  2. 2. Not All Tech Consumers Are Created Equal©2013 LinkedIn Corporation. All Rights Reserved. 2Purchase often, spend moreEarly adopters with highlifetime valueShare opinions &influence othersSeek tech content &discuss in groupsDiscriminating techies Indulgent techiesLMSPurchase few products,less oftenSpends less disposableincome on techEngage with tech content &discount offers1. Company news & updates2. Group discussionsNon-techiesPurchase rarelyLow lifetime value1. Discounts or special offers2. Company & new product news
  3. 3. 030201Key Findingsfrom LinkedInMembersActive shoppers of technology productsHeavy spenders on consumer technologyLMS0405Turn to social before and after a purchaseLook for tech news & updates on LinkedInAdvise peers about technology©2013 LinkedIn Corporation. All Rights Reserved. 3
  4. 4. LinkedIn Members Actively Shop Technology ProductsPurchasedat least one consumertech product in thepast yearPlan to purchaseat least one consumertech product in thenext year89%76%Shopped forat least one consumertech product in thepast year94%LMS 4©2013 LinkedIn Corporation. All Rights Reserved.Source: April 2013 survey of. LinkedIn audience in Australia1Source: PricewaterhouseCoopers and Frost & Sullivan report "Digital Media Research 2012:Australian & New Zealand Online Shopping Market Insightsof Australians purchased techproducts online in 2012159%
  5. 5. They Spend Heavily on Consumer TechnologyLMS 5©2013 LinkedIn Corporation. All Rights Reserved.67%Spent more than $1,000on consumer technology in 201237%Spent more than $2,000on consumer technology in 2012Source: April 2013 survey of. LinkedIn audience in Australia
  6. 6. They Turn to Social Before and After a Purchase54% 44%Find informationabout a consumertechnology product theywant to purchaseShare informationabout a consumertechnology product theyhave purchasedLMS 6©2013 LinkedIn Corporation. All Rights Reserved.Source: December 2012 survey of U.S. LinkedIn audience
  7. 7. ? For each of the following types of information, which social network would you trust the most?*LMS 7©2013 LinkedIn Corporation. All Rights Reserved.*Among LI members who would trust social media for this information | Source: April 2013 survey of. LinkedIn audience in AustraliaTech product infofrom peers53%42%5%75%18%7%Tech product infofrom experts58%37%6%Tech product infofrom brandsThey Trust LinkedIn Most for Product Information
  8. 8. Best Practices for Marketers Target the high-spending, influential indulgent techies that may bemissing from other social platforms Develop a trusted presence on the most relevant channels Engage followers and encourage them to share feedback on products Build a content marketing strategy that that provides relevant informationto each stage of the purchase process Listen to when, where, and how consumers want to engageLMS 8©2013 LinkedIn Corporation. All Rights Reserved.
  9. 9. Contact LinkedIn http://marketing.linkedin.com/contact9

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