Libraries Thriving QR Code Seminar

Find, Point, Scan:Using QR Codes in your Library May 16, 2012

Best Practices1. E-mail laura.warren@credoreference.com withLibraries Thriving questions or comments.2. Share comments and questions in the chatbox.3. Visit the Libraries Thriving Discussion Forum tocontinue the conversation after today’s session Online Seminar Series—Spring 2012

Introductions Elizabeth Graves Julie Obst gravese@nsula.edu Julie.Obst@cpcc.edu Head of Technical Processes E-Learning LibrarianNorthwestern State University of Louisiana Central Piedmont Community College Watson Library Online Seminar Series—Spring 2012

Find, Point,Scan:Using QR Codes® inYour Library Libraries Thriving Webinar Series May 16, 2012

What is a QR code®? A barcode that holds information  Text  URL  Contact information  Email address  Google Map location “This is a qr  Facebook profile code®!”QR Code ® is registered trademarks of DENSO WAVE INCORPORATED in JAPAN and other countries.

The Code-Which-Must-Not-Be- Named  Denso Wave—a subsidiary company of Toyota  1994  The term “qr code”® is a registered trademark of Denso Wave. (1998) Link to Denso However, the technology is NOT Wave’s patent page. trademarked.QR Code ® is registered trademarks of DENSO WAVE INCORPORATED in JAPAN and othercountries.

Other Types of 2D Codeshttp://en.wikipedia.org/wiki/Mobile_tagging Microsoft Tag—high capacity color barcode http://en.wikipedia.org/wiki/High_Capacity_Color_Barcode

Workings of a 2D CodeFrom Google Chart Tools: Infographics  Squares with equal number of rows and columns  Numbers range from 21 -177 rows and columns  A code will hold the amount of data equivalent to the number of rows/columns. See chart at Google Chart Tools: Infographics.  “Version 1 has 21 rows and 21 columns, and can encode up to 25 alphanumeric characters”  “Version 40 has 177 rows and 177 columns, and can encode up to 4,296 alphanumeric characters” Elizabeth Graves Northwestern State Elizabeth Graves University Northwestern State Eugene P. Watson Elizabeth University Memorial Library Graves Head-Technical 318.357.6263 318.357.6263 Processes gravese@nsula.edu 318.357.6263 318.357.5065 gravese@nsula.edu

Uses of 2D Codes

Uses of 2D Codes Connect users to…

Making and Using 2D Codes Generators  Kaywa  BeQRious  QRStuff  Qrlicious  Quikqr

Tracking 2D Codes Consider the following:  What needs to be tracked?  Information—What was most interesting/needed/used by patrons?  Maps of floors/building  Specific userguide  Specific URL  Location—Which locations were used? Consider why.  The lobby ones were used because they are where everybody could see them.  The same code on the bulletin board in the busy hallway was not used.  Which one-- information, location, or both--may have contributed to the success or failure of a 2D code?

2D Code ManagementSystems (free) Bitly (bitly.com)—Shortens long urls, tracks them, and has real time stats. QR Mirror (qrmirror.com)—Creates codes and tracks them. Snipurl (snipurl.com)—Shortens long urls, tracks them, and can export into EXCEL. Budurl (budurl.com)—Shortens long urls, tracks them and has real-time stats.

My Bitly Page

Apps  Droid  QR Droid  Quick Mark  iPad  ScanLife iPhone  Qrafter  Scan  QR Code  i-nigma Scanner  Scan (may  Neo-Reader come built in)  Blackberry  ScanLife  BeeTag  Scanner Pro

Best Practices 2D codes should lead to mobile-friendly content. 2D codes should direct people to worthwhile content. 2D code information should lead directly to the page of information. To have to click, click, click on a mobile phone can take too long and may drive people away.

Best Practices, cont. 2D codes should lead people to an experience for them—not for the code creator. 2D codes should be placed and sized where scanning them is easily accomplished. Placement of codes on posts, billboards (driving?), or in busy hallways makes scanning difficult. Additionally, if codes are too small to read from a distance or so big phones can’t read them at all, people will become frustrated with the process. Most phones can read up to Version 4 easily and quickly (Google Chart Infographics).

Best Practices, cont. 2D codes should be tracked to determine if placement and content were successful. 2D codes should be tested to make sure:  They work.  The content is mobile-friendly.  It works on multiple phone types.Based on Lisa Barone’s article “Even Bill Cosby Can’t Make BadQR Codes Funny” (online). Many sources in addition to this onesupport each of these practices.

Email ME!If you have questions later or would like to see my resources, find me at gravese@nsula.edu !

Sources http://www.denso-wave.com/qrcode/faqpatent-e.html http://tess2.uspto.gov/bin/showfield?f=doc&state=4009:3c7n2n.2.6 http://thedigitalnirvana.com/2012/02/heidis-wrap-up-on-the-qr-trademark-stir/ http://greatreachinc.com/one-thing-about-qr-codes%C2%AE-you-probably-dont-know/ http://gofranklingo.wordpress.com/2012/02/07/violating-trademark-by-using-qr-code/ Google Chart Tools: Infographics Ashford, Robin. "QR Codes And Academic Libraries." College & Research Libraries News 71.10 (2010): 526-530. Library, Information Science & Technology Abstracts with Full Text. Web. 22 Mar. 2012. Ashford, Robin. “QR Codes and the Academy.” Library by Design. 25 Mar. 2011. Web. 29 Sept. 2011. Ashford, Robin M. QR Codes: What, Why, How & Where [Slideshare]. Trendy Topics Online Conference. (16 Mar. 2011). Web. 4 Oct. 2011 Barone, Lisa. “Even Bill Cosby Can’t Make Bad QR Codes Funny”. Online Marketing. Outspoken Media, 17 Jan. 2012. Web. 28 Mar. 2012. Boulos, Maged N. Kamel, et al. “How Smartphones Are Changing the Face of Mobile and Participatory Healthcare: An Overview, with Example from eCAALYX”. BioMedical Engineering OnLine. BioMed Central Ltd. 10 (2011) : n. pag. Web. 27 Mar. 2012. “Cracking the QR Code.” System ID Warehouse. n.p., n.d. Web. 26 Mar. 2012. Edwards, Chris. “A List QR Code Generators”. QR Codes, Social Media and Small Business Technology. 708 Media Website Design and Marketing, 18 Mar. 2011. Web. 26 Mar. 2012. Hicks, Alison, and Caroline Sinkinson. "Situated Questions and Answers: Responding To Library Users With QR Codes." Reference & User Services Quarterly 51.1 (2011): 60-69. Library, Information Science & Technology Abstracts with Full Text. Web. 28 Mar. 2012. Mobile Future. “Mobile Year in Review 2010” [Video file]. Retrieved from http://youtube.com/watch?v=6mCkbrYKQyI. Mobile Future. “Mobile Year in Review 2011” [Video file]. Retrieved from http://youtu.be/aKAlzU90zA8. Odden, Lee. “Social Media Marketing Tools: 11 Tools to Shorten URLs”. Online Marketing Blog. Top Rank, n.d. Web. Oct. 2011. Pons, David, et al. “QR Codes in Use: The Experience at the UPV Library”. Serials 24,3 supplement (2011): S47-S56. Database. 22 Mar. 2012. “QR Code Details.” Google Chart Tools: Infographics. Google, n.d. 29 Sept. 2011. Shaw, Joseph B. “How Do QR Codes Work?” Family Business Tips. n.p., 5 March 2012. Web. 26 Mar. 2012. Tolliver-Nigro, Heidi. “Making the Most of Quick Response Codes.” The Seyold Report 9.21 (2009) : 2-8. Database. Walsh, A. “QR Codes—Using Mobile Phones to Deliver Library Instruction and Help at the Point of Need”. Journal of Information Literacy 4.1 (2010) : 55-63. Database.

Linking physicaland digital Julie Obst E-Learning Librarian Central Piedmont Community College

How others used them

How we used them

How we tracked them• Copied libguide content to a QR version• QR version included extras• Discouraged use of QRs in library services that were not linked to data o Avoid saturation o Constant education on how to use them

Data driven – Fall 2011

Not so data driven?Spring 2012

Turn a libguide URL into QR stats

Thank You for Attending! Elizabeth Graves Julie Obst gravese@nsula.edu Julie.Obst@cpcc.edu Head of Technical Processes E-Learning LibrarianNorthwestern State University of Louisiana Central Piedmont Community College Watson Library Online Seminar Series—Spring 2012

Libraries Thriving QR Code Seminar

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