Qr Codes Connecting by Rose Huling


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This is a basic overview of QR (Quick Response) codes. Presented at the Association of Bookmobile and Outreach Services (ABOS) Conference in Cleveland, OH.

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  • Welcome to this presentation on using QR Codes at your library
  • Microsoft has developed a proprietary system to create codes that can be scanned by mobile devices. They call it Microsoft TagReader. All codes have to be created by Microsoft.
  • Information courtesy of Karen McCalla, http://www.slideshare.net/kmccalla/qr-codes-csc Images courtesy of Renata Curty, http://www.slideshare.net/recurty/qr-codes-libraries-i-schoolfall2010 URL = Website address vCard= virtual business card Define Smartphone
  • The Daring Librarian website has tremendous information and great resources. Image source: http://www.flickr.com/photos/info_grrl/5252930468/in/set-72157625843116187
  • Gwyneth Jones http://www.thedaringlibrarian.com/ http://www.flickr.com/photos/info_grrl/5281436894/in/set-72157625298744518/ This is put together for a librarian. This will give more information about what a QR code. I will give you a link to see the full size handout.
  • http://www.slideshare.net/PewInternet/information-20-and-beyond-where-are-we-where-are-we-going This is a fascinating study!!! Source: Pew Internet and American Life Project
  • Source: http://www.tatango.com/blog/smartphone-penetration-hits-forty-percent/
  • How are people using their phones? This information is important is because it is shows how people are using their phones (taking photos and browsing). This tells us how to best use the codes – influence most effectively. Inforgraphic source http://www.tatango.com/blog/how-are-smartphones-being-used/ Top of the list: 92% is text messaging Bottom of the list: 15% is using twitter (tweeting) and 12% is checking in using 4Square
  • http://www.tatango.com/blog/where-are-smartphones-being-used-infographic/ Personal note: we have used our smartphones at each meal..
  • This is the big picture: This allows us to access and engage with more information about the thing at hand… if we want to. People want to interact with their environment rather then just view it. Smartphones and tablets allow us to do so. This allows us to be able to engage. Smartphones and tablets give us the opportunity to do when we want to. We are not required to do. Source: http://www.slideshare.net/m2bradb/mobile-marketing-trends-2011 http://www.slideshare.net/PewInternet/information-20-and-beyond-where-are-we-where-are-we-going
  • Take a look at the Cleveland visitors guide which has QR codes. QR codes are being used for marketing and information all over the place. Show the collection of codes – Heinz Ketchup bottle.
  • Ellen Latorraca at the Andersen Library generously shared examples of what they are doing. "So far, we use codes to generate immediate phone calls, connect to AskAway, connect to a database index (and to provide quick access to information (citation guide) that patrons may want to access frequently in the future.” The PDFs of these documents are located on in the QR Code Sources in my google documents for this presentation.
  • Credit Bonnie Roalsen for her help This is a shot of the map on the wall for the Young Adult area. This year's summer reading theme was One World, Many Stories.
  • Dover circulates iPod touches to library patrons.
  • A brief description is provided when you scan this code. Information from the Dover Town Library. http://www.dovertownlibrary.org/
  • Dover has placed QR codes on a number of their Children’s Books. A brief description is provided when you scan this code. Information from the Dover Town Library. http://www.dovertownlibrary.org/
  • ALA National Bookmobile Day 2011,  Morse institute LIbrary QR Code. These were created by Rose Huiing at the Morse Institute library.
  • Chad Mairm http://www.slideshare.net/chadmairn/creating-a-mobile-library-presence Chad’s presentation provides some in depth information on how to create a presence.
  • PALA Presentation: Meghan Snatchko and Kelly Rottmund http://www.slideshare.net/onen311/qr-codes-pala-2011 Information courtesy of http://www.slideshare.net/onen311/qr-codes-pala-2011
  • This is the overview. I will go through it step by step. In this case, I wanted to be able to have users go to my delicious stacks.
  • Initially, Karem Erkan's generator can be complicated, even overwhelming,  to use due to the many options that are available. Kaywa is a quick and easy to use generator. Find one that works for you. It is a personal preference.
  • Wikipedia: "URL stands for Uniform/Universal Resource Locator. It is a character string that specifies where a known resource is available on the Internet and the mechanism for retrieving it Wikipedia says " URL shortening is a technique on the world wide web in which a Uniform/Universal Resource Locator, a (URL) may be made substantially shorter in length and still direct to the required page."
  • QR Codes are the access method. You must remember to have a location to go to. Don’t forget this piece. You must have the content on your website. This is a way to get the information on the website out to people.
  • Shorter URLs have less data for the smartphone to try to interpret, therefore there will be more accuracy and success when reading them. These codes were created with the Kaywa generator
  • Information that can be tracked: How many people have visited the QR link, how they visited the link (Smartphone or website). There are some websites that create and track codes. I have been using Delivr. http://scantag.com/
  • Why should one care how was one QR code was scanned? What does that information tell you? Example: I put my delicious stacks linking website into Deliver and created a QR code. I shared the address in my facebook page and got hits via the website link. When I share the QR code, I will be able to get data on how many people accessed the website via QR. This breaks down the information into specifics. Other tracking sites http://orangeqr.com/. http://qrcode.good-survey.com/terms-of-service
  • Delivr allows me to plug in URL, create a downloadable code, put it in a flyer, and much more.
  • I have setup an account with Delivr.com. Here are some screenshots of what I have done. With Delivr, I can see how many views on a particular code. I like to feature at the bottom where I can search by a variety of means.
  • When I click on the graph bars in a particular line, I can get an activity map. This will show views by day, when and where, how it was done: website, QR scan, website click How helpful is that? You can collect this data and determine if your program is working or where you need to change it.
  • A mobile friendly website is one that has been optimized for viewing on a small screen.
  • Qr Codes Connecting by Rose Huling

    1. 1. QR Codes: Connecting at your library Rose Huling Bookmobile Services Coordinator Morse Institute Library Natick, MA Presented at the 2011 ABOS Conference Association of Bookmobile and Outreach Services
    2. 2. What are QR Codes? <ul><li>A two dimensional barcode </li></ul><ul><li>QR Codes are the square boxes that are becoming more commonplace. </li></ul><ul><li>QR stands for “Quick Response” </li></ul><ul><li>Are designed to be scanned by a mobile device (Smartphone or tablet) </li></ul><ul><li>This is the QR code for the Wikipedia article on QR codes. </li></ul>
    3. 3. This is a mobi tag from Microsoft. This presentation is not on mobi tags. Image source: http://en.wikipedia.org/wiki/File:High_Capacity_Color_Barcode.svg
    4. 4. How does this work? Smartphone scans code Software on Smartphone scans the code, decodes it and goes to the assigned task (website, video, vCard or other information.)
    5. 5. The Daring Librarian Image courtesy of The Daring Librarian http://www.flickr.com/photos/info_grrl/5252930468/in/set-72157625843116187
    6. 6. Have fun with this… Image source: http://www.flickr.com/photos/info_grrl/5281436894/in/set-72157625298744518/ Gwyneth Jones, a.k.a., The Daring Librarian, does… She has uploaded and shared information with all… Check out her website for additional information and links. www.thedaringlibrarian.com
    7. 7. <ul><li>2011 </li></ul><ul><li>85% of adults have a cell phone </li></ul><ul><li>59% of adults go online using a laptop or handheld device </li></ul><ul><li>61% of online adults use a social networking site </li></ul><ul><li>(0 in 2000, 35% in 2008) </li></ul><ul><li>This is an amazing and fascinating study to review and digest! </li></ul><ul><li>Pew Internet and American Life Project Study </li></ul><ul><li>http://www.slideshare.net/PewInternet/information-20-and-beyond-where-are-we-where-are-we-going </li></ul>Statistics – you should know
    8. 8. Smartphone Statistics <ul><li>Information is courtesy of Tatango.com </li></ul><ul><li>http://www.tatango.com/blog/smartphone-penetration-hits-forty-percent/ </li></ul>
    9. 9. SmartPhone Statistics: How they are being used? Infographic is courtesy of Tatango.com http://www.tatango.com/blog/how-are-smartphones-being-used/
    10. 10. <ul><li>Infographic is courtesy of Tatango.com </li></ul><ul><li>http://www.tatango.com/blog/where-are-smartphones-being-used-infographic/ </li></ul>SmartPhone Statistics: Where are they being used?
    11. 11. Thoughts to ponder: <ul><li>“ We are moving from a world of impressions to a world of engagement” </li></ul><ul><li>- ApolloBravo 2011 </li></ul><ul><li>http://www.slideshare.net/m2bradb/mobile-marketing-trends-2011 </li></ul><ul><li>“ Mobile changes our relationship to time and space. I can get the information that I need when I want it – where I want it ” - Pew Internet and American Life Project - March 2011 </li></ul><ul><li>http://www.slideshare.net/PewInternet/information-20-and-beyond-where-are-we-where-are-we-going </li></ul>
    12. 12. QR Codes in other places… <ul><li>QR Codes are being used in Home Depot, Walmart, Best Buy, Macy’s and Target </li></ul><ul><li>QR codes are being used in Google Places </li></ul><ul><li>Newspapers and magazines feature QR codes as a way to provide additional information on a story </li></ul><ul><li>Some businesses in Cleveland have QR codes posted on the outside of their building. This is from the Penton Media Building </li></ul>
    13. 13. QR codes in action at libraries Where can QR codes take you?
    14. 14. Andersen Library at the University of Wisconsin started using QR Codes in September 2011 Images courtesy of Ellen Latorraca at Andersen Library.
    15. 15. Dover Town Library in Dover, MA is using QR Codes in a variety of ways <ul><li>One World, Many Stories. Summer Reading 2011. These views from the Young Adult Room.  </li></ul>These ideas are courtesy of Bonnie Roalsen, Dover Town Library
    16. 16. How Dover connects with Adults <ul><li>Great idea to connect with your patrons who travel during the summer. </li></ul>There was also a map with QR codes for the adult patrons. Here is an instruction sheet.
    17. 17. Dover provides book descriptions <ul><li>A brief description is provided when you scan this code </li></ul>
    18. 18. Dover Children's Department <ul><li>Even the rabbit has a QR code! </li></ul>
    19. 19. Mini Bookmobiles highlight movies <ul><li>Scan a QR code, see a movie on your phone. </li></ul>Mini Bookmobiles created by Rose Huling, Morse Institute Library, Natick, MA
    20. 20. Chad Mairn from St. Petersburg College shares some ideas for use of QR codes in the library ID Badge Posters Books Office Door Information and Photos are courtesy of Chad Mairn http://www.slideshare.net/chadmairn/creating-a-mobile-library-presence Flyers
    21. 21. Meghan Snatchko and Kelly Rottmund’s ideas from their very recent PALA 2011 presentation (uploaded Oct. 3!) <ul><li>Libraries can use QR Codes by: </li></ul><ul><li>Link things in the building to things online </li></ul><ul><li>Bestseller book reviews </li></ul><ul><li>Suggested read-alikes </li></ul><ul><li>Book trailers </li></ul><ul><li>Put them in materials to link to online renewal </li></ul><ul><li>Hard to use equipment? Link to a video tutorial! </li></ul><ul><li>Get them outside your building! </li></ul><ul><li>On a college campus? Put up a code that links to library’s reference e-mail or phone number </li></ul><ul><li>Add a code to program flyers that allows people to register for your event </li></ul><ul><li>On Public Transit </li></ul><ul><li>On Your Business Cards </li></ul><ul><li>Lawn Sign </li></ul><ul><li>Library Tote Bags </li></ul><ul><li>Information courtesy of http://www.slideshare.net/onen311/qr-codes-pala-2011 </li></ul>
    22. 22. How do I create a QR code? <ul><li>Select the generator that you want to use </li></ul><ul><li>Put in the URL of the website that you want users to connect to </li></ul><ul><li>Voila! A QR code is created </li></ul>
    23. 23. QR Code Generators <ul><li>QR Code Generator from the X Project </li></ul><ul><li>http://zxing.appspot.com/generator </li></ul><ul><li>WASP Barcode Technologies </li></ul><ul><li>http://www.waspbarcode.com/barcode_maker/QRCodeMaker.aspx </li></ul><ul><li>Mobile Barcodes </li></ul><ul><li>http://www.mobile-barcodes.com/qr-code-generator/ </li></ul><ul><li>Go QR ME </li></ul><ul><li>http://goqr.me/ </li></ul><ul><li>Kerem Erkan  </li></ul><ul><li>http://keremerkan.net/qr-code-and-2d-code-generator/ </li></ul><ul><li>KAYWA QR-CODE </li></ul><ul><li>http://qrcode.kaywa.com/ </li></ul>
    24. 24. Smaller URL = Success <ul><li>A small URL is much better to use to create a QR code than a longer or standard URL. The longer the URL or web address, the more complex the code, hence, harder for a cell phone to read.   </li></ul><ul><li>Here are three suggestions to create small URLs </li></ul><ul><li>TinyURL.com http://tinyurl.com/ </li></ul><ul><li>Google URL Shortener http://goo.gl/ </li></ul><ul><li>Delivr http://delivr.com/ </li></ul><ul><li>Wikipedia: &quot;URL stands for Uniform/Universal Resource Locator. It is a character string that specifies where a known resource is available on the Internet and the mechanism for retrieving it.&quot; </li></ul>
    25. 25. Key things to consider <ul><li>Content for your website: Who is developing the content for where the QR code is pointing or linking to? </li></ul><ul><li>Who puts the information on the website? (Who is putting info on the website to tell us about the rabbit?) </li></ul>
    26. 26. URL Shorteners... in action <ul><li>Article title “Valpak®, Leader in Direct Mail Industry, Pushing QR Codes to 80 Million Households” Standard URL (long): </li></ul><ul><li>http://www.prnewswire.com/news-releases/valpak-leader-in-direct-mail-industry-pushing-qr-codes-to-80-million-households-125084129.html </li></ul><ul><li>These QR codes were created with the Kaywa Generator. </li></ul>New URL (short): Using Google URL shortener http://goo.gl/gkLGf
    27. 27. <ul><li>How about a website that generates a QR code and can also track the information for you? </li></ul><ul><li>Meet Delivr.com .  It creates and tracks your QR codes. </li></ul>Information Tracking
    28. 28. Why use a tracking website? <ul><li>It organizes tracking data </li></ul><ul><li>It simplifies the process of creating codes by including a URL shortener </li></ul><ul><li>You may choose to have some information accessed by both a link off of a website and a QR code. These sites track hits off of each </li></ul><ul><li>Most importantly, it tells you how often each code was scanned </li></ul>
    29. 29. Delivr – Close up view What can be done with a tracking site <ul><li>Share via social networks </li></ul><ul><li>Create the QR code image to share in your print media or on your website </li></ul><ul><li>3. Create a flyer to share </li></ul>
    30. 30. Active Tracking This is the QR code that I set up for tracking the hits on my stacks at delicious.com/stacks/rosehuling
    31. 31. Analyze the results
    32. 32. Best Practices <ul><li>Plan your project / campaign: “Decide what you want to connect to your codes and why” </li></ul><ul><li>http://www.squarecode.biz/2011/05/how-to-use-qr-codes-to-enrich-users-and-customers-experiences/ </li></ul><ul><li>Use a short URL, better yet, use a tracking site </li></ul><ul><li>Include a text phrase or website address next to your QR code for alternate access </li></ul><ul><li>Test your QR code (and retest it) </li></ul><ul><li>QR code should go to a mobile friendly website </li></ul><ul><li>Provide “Unique Content – Don’t sent people to your home page ” </li></ul><ul><li>Matthew Killmurry http://www.slideshare.net/kilmurry/qr-codes-statistics-tips-tricks-and-resources </li></ul><ul><li>Connect with your website support staff </li></ul>
    33. 33. Where to get more information? <ul><li>Join www.slideshare.net and get access to many presentations that are posted. It is free. </li></ul>
    34. 34. More information and resources <ul><li>Check out the bookmarks on the social networking website delicious – I have created stacks – groups of websites about this topic </li></ul><ul><ul><li>http://delicious.com/stacks/rosehuling/ </li></ul></ul><ul><li>Visit www.slideshare.net There are many presentations available to view </li></ul><ul><li>Check out videos on YouTube. Search using keyword QR code </li></ul>
    35. 35. Special Thanks to <ul><li>Karol Bartlett and Dale Smith Bonnie Raulsen </li></ul><ul><li>Morse Institute Library, Natick, MA Dover Town Library, Dover, MA </li></ul><ul><li>Johnna Huling </li></ul><ul><li>Criterion Child Enrichment, Boston, MA </li></ul><ul><li>The numerous folks who shared their thoughts, ideas and presentations on their websites, in blogs, on slideshare.net, and in the news. </li></ul><ul><li>A very special thank you to the members of the ABOS (Association of Bookmobile and Outreach Services) community who have shared ideas, resources, solutions, and support through our google group a.k.a. “the listserve” over the years. You have inspired me to learn more and share more. </li></ul><ul><li>Helpful websites: </li></ul><ul><li>www.youtube.com www.slideshare.com </li></ul><ul><li>www.linkedin.com www.facebook.com </li></ul><ul><li>www.thedaringlibrarian.com www.tatango.com </li></ul><ul><li>www.google.com </li></ul>
    36. 36. To contact me: <ul><li>Rose Huling </li></ul><ul><li>Morse Institute Library </li></ul><ul><li>14 East Central Street </li></ul><ul><li>Natick, MA 01760 </li></ul><ul><li>508-647-6528 </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>vCard contact information for Rose Huling