Kla vla five approaches to help you thrive at e-resource updated

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Kla vla five approaches to help you thrive at e-resource updated

  1. 1. Laura Miller Marketing Manager Credo Five Aggressive Approaches to Help You Thrive at Library Promotion Amanda DiFeterici Terra Rogerson Librarian South University Jennifer Wright Librarian South University
  2. 2. 1. Speak your users’ language…or feed them. photo credit: njrued via photopin Mung Mung!!
  3. 3. Tuesday 7/31 4:30pm Rm 245 Wednesday 8/1 1pm Rm 245
  4. 4. 2. Get in your users’ faces. photo credit: jdwheaton via photopin
  5. 5. Ain't no mountain high enough, ain't no valley low enough, to keep me away from gettin to my library...on I Love My Library Day, 2/14/13 You and your library, a love so beautiful William and Kate used it in their wedding. I love my library more than hipsters love tight jeans and square-rimmed glasses I love my library more than the Kardashians love cameras.
  6. 6. 3. Get to the point. photo credit: greatbeyond via photopin
  7. 7. 4. Use people. photo credit: thiophene_guy via photopin
  8. 8. Date: Friday, May 17th Time: Dusk (around 8pm) Place: CampusLawn Admission: Free Concessionsavailable for purchase. Please bring family, friends, and something to sit on! Library Movie & Publicity Admissions Movie Screen Student Affairs Organization, free popcorn, food trucks, etc.
  9. 9. 5. Don’t make them think. photo credit: Robert Bruce Murray III via photopin
  10. 10. “We’re thinking ‘great literature’ (or at least ‘product brochure’), while the user’s reality is much closer to ‘billboard going by at 60 mph.’” -Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability “If your audience is going to act like you’re designing billboards then design great billboards.” -Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability
  11. 11. Some Signage
  12. 12. Some Signage
  13. 13. photo credit: Leo Reynolds via photopin Questions? Terra Rogerson trogerson@southuniversity.edu Laura Miller Laura.miller@credoreference.com Jennifer Wright jewright@southuniversity.edu
  14. 14. References Asher, A., Duke, L., & Green, D. (2010). The ERIAL project: Ethnographic research in illinois academic libraries. Retrieved from http://www.academiccommons.org/ commons/essay/erial-project Krug, S. (2005). Don’t make them think: A common sense approach to web usability. Berkeley, CA: New Riders.

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