1. Mark Lockwood
Business Stylist - makeovers for businesses
mark.lockwood@hotmail.com
Summary
I am a high-achieving business professional. My goal is always to add value to
stakeholders/shareholders equity. That means empowering staff to perform beyond their "normal"
capablilities.
Specialties
# Strategic Planning
# Financial Management
# Board Reporting
# People & Change Management
# Marketing Plans
# Sales Management
# Key Account Management
# Public Relations & Launches
# Customer Service/Call Centre Management
# Project Management
# Sponsorship & Fundraising
# Event Planning & Management
# Market Research
# Media Planning & Placement
# Staff Training & Team Building
# Product Development
# Creative Concepts
# Brand Development & Management
Experience
General Manager at UCOL Universal College of Learning
2007 - 2011 (4 years)
General management of student recruitment for UCOL’s three campuses including international
students. Functions included call centre, information centres, school liaison, marketing, promotion
and events, business liaison, PR and new programme development.
6 recommendations available upon request
General Manager at Upstart Business Incubator
2006 - 2007 (1 year)
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2. Upstart gives a leg-up to companies who want help to grow fast and generate revenues in the
millions. They may be one person start-up companies, or successful small businesses, but each
Upstart client is on a mission to rapidly increase their company’s value, without greatly increasing
their risk. Our mission is to help their growth dreams become real.
Marketing Director at Brandlines (formerly Sweetline)
2002 - 2006 (4 years)
Brandlines Limited (formerly Sweetline) started operations in 1972.
Brandlines imports, distributes and markets a select range of international grocery and
confectionery brands in New Zealand. With over 150 staff and revenues exceeding $60 million,
Brandlines is a leading player in the fast moving consumer goods market in New Zealand.
Brandlines head office is strategically located in the middle of New Zealand on a 10 hectare site on
the outskirts of Palmerston North, with 15,000m² of warehousing space and room for expansion.
This central location enables Brandlines to provide next day delivery throughout New Zealand using
a combination of its own delivery fleet and contracted freight companies.
Brandlines has great success marketing key international grocery and confectionery brands
including Always Fresh, Asian Home Gourmet, Chupa Chups, Lindt Chocolate, Maille Mustard,
Mentos, Smint, and Werther's Original.
Brandlines covers all channels in New Zealand and offers Brand Owners a one-stop-shop to handle
all distribution, sales, marketing and merchandising of their brand in New Zealand
Sales Manager at Jasons Travel Media
1984 - 1986 (2 years)
Education
Massey University
Business Studies, Marketing, 1979 - 1981
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3. Mark Lockwood
Business Stylist - makeovers for businesses
mark.lockwood@hotmail.com
6 people have recommended Mark
"Im happy to recommend Mark Lockwood as an effective manager to any organisation looking to
introduce or enhance current marketing initiatives and strategies. Mark's abitlity to create robust
plans and then execute them using innovative ideas has allowed UCOL to increase its appeal to
key markets considerably. In my opinion, Mark's success as a manger is largely due to his ability to
empower staff to think creatively in a structured fashion, whereby the possible outcomes of any
decision or idea is analysed in line with the team/organisational objectives. As a manager Mark was
supportive and consistent. He operated under a genuine Open Door policy, welcoming feedback
and ideas where viable."
— Racquel Cleaver, School Liaison Coordinator, UCOL Universal College of Learning, worked
indirectly for Mark at UCOL Universal College of Learning
"I've worked with Mark on a number of projects which showed his commitment to getting the job
done. Mark is self-driven, positive and his experience and knowledge of creative & marketing are
apparent in everything he does."
— Harry Faas, Information Systems Manager, UCOL Universal College of Learning, worked with
Mark at UCOL Universal College of Learning
"I have found Mark to be a very creative and energetic Manager. He is very detailed with regard to
analytical and factual information, but can then spin into a creative mode and get the best out of his
team. He has respect for his team and manages a very productive and inclusive environment. He is
keen to get opinions and ensures everyone is heard, although he can still have the right level of
control and input to ensure a positive and successful outcome. I have really enjoyed the freedom
Mark has given me to manage in my own way, but have found him to be very supportive when I
needed help or advice. Mark has done a fantastic job with bringing UCOL programmes into the
public arena and a fantastic job in bringing life to the UCOL Marketing Strategy."
— Sara Barker, Customer Services Manager, UCOL Universal College of Learning, reported to
Mark at UCOL Universal College of Learning
"Mark's strength is a combination of creativity and expert knowledge of the market alongside sound
business knowledge and excellent staff management skills."
— Jo Hopkirk, Business Manager, Carpenters Dental Ltd, worked with Mark at UCOL Universal
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4. College of Learning
"Mark is a focussed, driven manager who has the ability to draw the best out of his staff to ensure
UCOL has excellent results in all areas of Marketing / Recruitment. Mark also has an open door
policy with his staff and actively promotes opportunitys for staff to better themselves in their fields of
expertise, with the knowledge that this in turn, will benefit UCOL.. Creativety and Practicality dont
often sit side by side in the Marketing environment, but Mark has a fine balance of both."
— Kay Coley, Marketing/Community Liaison Coordinator, UCOL Universal College of
Learning, worked indirectly for Mark at UCOL Universal College of Learning
"Mark has been a fantastic general manager who has been very easy to work with. His vast
knowledge of creative & marketing industries has allowed him to support many projects which
would have otherwise not seen the light of day and this is a big part of what has made UCOL's
marketing strategy a success online, in print media and beyond. As a general manager Mark is
encouraging of both personal and professional development and has supported my carrer
aspirations beyond my expectations of a manager. Mark is also highly approachable,
knowledgable, supportive and has a good sense of humor."
— Jason Nockels, Online Marketing Coordinator / Graphic Designer, UCOL Universal College of
Learning, worked indirectly for Mark at UCOL Universal College of Learning
Contact Mark on LinkedIn
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