For folks battling paycheck-addiction. David Bloom, a coach for www.gleq.org, debunks common W-2 myths, and spells out the economics of employment, contracting, and sole-proprietorship. Red Pill applies to anyone entering the 21st-Century workforce of "free lances" (mercenaries), "Bobs" (Office Space consultants) and "furita" slackers.

1. THE RED PILL
The Truth about Self-Unemployment

2. DISCLOSURE
I am not an economist, an accountant, or a finance guy
I am not a lawyer, nor do I play one on TV Hulu
I am not selling anything - merchandise, drugs, religion
I am not recruiting for Factotem, GLEQ, Iluminatus, ...
I am a capitalist, and so can you! Oh yes you are!
Use as directed. This offer not available in stores.Void where prohibited. Professional driver
on closed track. Don't try this at home. If erection lasts more than 72 hours, see someone.

3. WHAT DO YOU WANT TO DO?
Not what you’re doing (unless you love it)
Not what you used to do (unless you miss it)
Not what you did in school (unless you’re the prof)
Not what somebody else is doing (DWUD)
Not what somebody else said you should do (SOS)
Not a fad; makes you mad; feels bad; or to pay for the pad

4. UNLESS YOU’RE THE LEAD DOG,
THE VIEW NEVER CHANGES
more structure
E B
S I
more money

5. HOW DO YOU WORK?
Work at a set time/place vs Work anytime/anywhere
Work on a timeline vs Work til you’re done
Work with customers vs Work behind the scenes
Work on a Team vs Work alone
Manage work vs Execute work
Start stuff vs Complete stuff

6. YOU ARE WHAT YOU DO
more control
E B
I S
less control
more gumption
less gumption

7. WHAT DO YOU LOVE?
“I woke up with a smile, thinking about ...”
“I can’t wait to get to work, cuz ...”
“This is the best part ...”
“I feel joy when I ...”
“I love to ...”
(This is the only slide that really matters. If you were torn between going to Red Pill
or going to the “Watching the Watchmen” program in Atlantis, you can go now.)

8. SO, YAWANNA FREE YOUR LANCE?
E B
S I

9. YOU’RE THE MAN NOW, DOG
Sell
Teach Team
B
Systems
Accountability

10. WHERE DO DALAS COME FROM?
Purchasing “Real” Property
Renting/Leasing Property
Licensing IP
Service Providers
Consultants
Bullshit

11. WHERE DO THE DALAS GO?
Cost of Goods & Services
OvHd
Profit - on CoGS
CoAM CoGS
Cost of Sales
Cost of Account Management
CoS
Profit
Overhead

12. TACO BELL
E S B I
Healthcare $200 $400 $400 $400
Real Estate $200 -$200 $400 $0
Transport $0 -$200 $0 $0
Security $400 $0 $0 $50
Liability $400 $50 $200 $200

13. SHE CHARGES WHAT?!
Employee salary = $80K/year
Employee effort = 2K hours/year
Hourly wage = $80K/2K = $40/hour
Cost to Employ = 25% wage = $10/hour
Employee burn rate = $40 + $10 = $50/hour
Opportunity cost = 2x burn rate = $100/hour
Opportunity + burn = $100 + $50 = $150/hour

14. DO WHAT YOU LOVE
“I woke up with a smile, thinking about ...”
“I can’t wait to get to work, cuz ...”
“This is the best part ...”
“I feel joy when I ...”
“I love to ...”

15. DAVID C. BLOOM
www.davidcbloom.com