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It's an assignment in High technology Entrepreneurship course. I have to pick some new venture and think about its business model , SWOT analysis and 6-force model.
that goes to this presentation.

Published in: Business, Technology


  1. 1. 23andMe genetics just got personal. High-Technology Entrepreneurship Computer Engineering, Chulalongkorn University
  2. 2. Agenda ● Company Overview ● Business Model ● Background , Challenge and Resolution ● Six forces Model Analysis ● SWOT Analysis ● New Venture Analysis ● Questions
  3. 3. Company Overview
  4. 4. What does 23andMe do? • Find out what the latest genetic discoveries mean for you. Information on 80+ traits and diseases, with more added monthly. • Compare your genes with friends, family and the world. Tools for side-by-side comparisons, family inheritance and global similarity. • Decipher the history written in your genes. Ancestry features trace continental origins plus parental lineage.
  5. 5. A high-density, custom genome scan.