2. • Collegiate Scholars of Marketing and Communication Association (CSMCA)
is an organization that began with the idea of providing opportunities for
undergraduate students at Saint Xavier University to create early work
force skills in research and in communicating through networking.
Communication then will be initiated once all research is found and analyzed
by members, then presented in documentation and informative meetings to
organizations on campus, thus, creating a bridge of innovation between
marketing and communication."
VISIONSTATEMENT
“CSMCA advances our scholars in the opportunity of growth within
marketing, but also integrates communication, because of its importance
in every career pathway. Our scholars practice innovation on campus
grounds while bridging marketing and communication.”
MISSIONSTATEMENT
3. • RSO Adviser: Professor Regina McNally
• President: Jorge Pliego
• Vice President: Alicia D. (Currently on sabbatical for Fall 2016)
* Looking for an "Interim VP" for the fall semester*
• Treasurer: Ruben Robles
• Secretaries: Reyna T./Alondra Fonseca
• Advertising Officers: Michelle Griskell/ Alondra Fonseca
• PR: Nick Henderson
• Internal Communications: Tianna Mickles
• External Communications: Lauren Jordan
BOARDMEMBERS
4. “It’s almost like a small advertising firm on campus except it’s
all for the experience of advertising and market planning.”
6. “CSMCA does its best to provide members with experience in
marketing. “
How?
We help events get their news out there! With constructing
teams that strategizes and composes marketing tactics to be
used on campus.
How does this benefit me?
You strengthen your leadership skills, communication skills
and interpersonal skills. It also helps our campus learn how
to connect better through your research!
What does CSMCA do?
7. Represents the organization and contracts the advertising projects. Also,
proceeds to expand our brand in hopes to keep continuation of our help
to our colleagues.
Executive Board
Project members consists of students who
work together to fulfill the “clients” needs
in advertising.
Group 1: Project Members
Project members consists of students
who work together to fulfill the
“clients” needs in advertising.
Group 2: Project Members
Individuals who head/lead the advertising groups. Report findings to the
Executive Board whom will archive it and expand organization on the
research.
Group manager also pick the next project manager based on groups
performance.
Project Management
STRUCTURE
8. INCENTIVES FOR PROJECT
MANAGERS
The opportunity to coordinate and head
an advertisement project. This
opportunity can lead to career
credentials.
INCENTIVES FOR PROJECT
MEMBERS
Letter of recommendation from event
coordinator that lists the names of
project members and their
accomplishments. All affiliates will have
access to our research.
INCENTIVES
Recipient of
promotion
titled project
manager for
"Walk the
Runway
Fashion
Show:
Katerra
Statler:
Joined with
founder
Ashley
Simone of
"Walk the
Runway
Fashion
Show.
9. All students who participate in an advertising projects
receive a letter of recommendation. It states the following:
the names of the students, event info, coordinator contact
and access to our research to provide physical evidence in
your contribution to on-campus research.
EMPLOYERS ARE LOOKING FOR CANDIDATES WHO
PRACTICE INTERCOMMUNICATION SKILLS.
REWARD
