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Leveraging your Facebook fan-base

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Kuliza Technologies
Kuliza Technologies

Kuliza's products help retailers and brands understand monetize and amplify their Facebook fan-base. This presentation provides details about our approach.

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We Make Social Sense. Better understand, monetize & amplify your facebook fans. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Finding & engaging with your super fans is what propels your brand forward. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Goal Better understand, monetize & amplify your facebook fans Your Facebook Fan Page Kuliza’s suite of apps help you to meaningfully engage with your super fans. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Goal Better understand, monetize & amplify your facebook fans You can receive more information about your super fans that will allow you to: - Define who active fans are - Reward points on the basis of Likes, Comments and Shares - Configure scores associated with each action © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Elevate Basic Elevate Basic helps you recognize your super fans and how you can reward them © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Elevate Premium Elevate Premium offers you a comprehensive understanding of super fans. You can access their: - Name - Date of birth - Location - Interests It allows you to: - Have opt-in based rewards that do not hinder privacy - Configure every action © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Elevate Premium By configuring every action you can: - Induce reward-based, social activities - Drive awareness about your brand © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Evoke Better engage your facebook fans Evoke adds granularity and increases your understanding of super fans. You can identify their: - Choices and preferences - Emotions - Intent - Extent of influence on other fans © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Evoke Better engage your facebook fans Evoke enables you to analyze what offers and promotions excite your super fans. As part of your loyalty program you can add relevant apps that engage them further. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Understanding your super fans and their networks gives your brand a plan of action. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Analytics Better understand your facebook fans Analytics You can easily understand your super fans’ demography at both an individual level and as a large group. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Analytics Better understand your facebook fans Analytics A sample report of your fans offers you insights about them: "Your most loyal fans are women in the age group of 21-30 and are big fans of Oprah on Facebook." © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Monetizing your super fans helps your brand increase customer lifecycle value. $ $ $ © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Entice Better monetize and amplify your facebook fans Monetize your Super Fans Based on the data you receive about your fans, you can pitch offers based on their activities and intent. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Entice Better monetize and amplify your facebook fans Monetizing fans helps you increase customer lifecycle value through: - Real-time promotions and offers - Friend recommendations © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Amplifying what your super fans are saying increases referral traffic. $ $ $ © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Echo Better monetize and amplify your facebook fans Monetizing fans helps you raise word of mouth and draw referral traffic through social sharing widgets. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Session Analytics gives you unprecedented insights about your super fans. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Entice Unprecedented Insights Session Analytics Session analytics analyses fan behaviour and product interactions on your website. You can also understand how successful your promotions and offers are amongst fans. You can track this information at an individual fan level. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Entice Unprecedented Insights You can also track the interactions of large demographic groups. These session reports can help you analyze: - Trends in cart abandonment - Number of checkouts - Most visited product pages - Popular actions - What kind of promotions appeal to your super fans © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Echo Unprecedented Insights Analyse business benefits from social sharing and referral traffic. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
Contact Us www.kuliza.com We get to work with amazing Address Kuliza Technologies Pvt. Ltd. clients. Hope you are next! 11/3 Bommanahalli, Hosur Main Road, www.kuliza.com Bangalore 560 068, India Email info@kuliza.com © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.

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Leveraging your Facebook fan-base

  • 1. We Make Social Sense. Better understand, monetize & amplify your facebook fans. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 2. Finding & engaging with your super fans is what propels your brand forward. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 3. Goal Better understand, monetize & amplify your facebook fans Your Facebook Fan Page Kuliza’s suite of apps help you to meaningfully engage with your super fans. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 4. Goal Better understand, monetize & amplify your facebook fans You can receive more information about your super fans that will allow you to: - Define who active fans are - Reward points on the basis of Likes, Comments and Shares - Configure scores associated with each action © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 5. Elevate Basic Elevate Basic helps you recognize your super fans and how you can reward them © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 6. Elevate Premium Elevate Premium offers you a comprehensive understanding of super fans. You can access their: - Name - Date of birth - Location - Interests It allows you to: - Have opt-in based rewards that do not hinder privacy - Configure every action © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 7. Elevate Premium By configuring every action you can: - Induce reward-based, social activities - Drive awareness about your brand © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 8. Evoke Better engage your facebook fans Evoke adds granularity and increases your understanding of super fans. You can identify their: - Choices and preferences - Emotions - Intent - Extent of influence on other fans © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 9. Evoke Better engage your facebook fans Evoke enables you to analyze what offers and promotions excite your super fans. As part of your loyalty program you can add relevant apps that engage them further. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 10. Understanding your super fans and their networks gives your brand a plan of action. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 11. Analytics Better understand your facebook fans Analytics You can easily understand your super fans’ demography at both an individual level and as a large group. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 12. Analytics Better understand your facebook fans Analytics A sample report of your fans offers you insights about them: "Your most loyal fans are women in the age group of 21-30 and are big fans of Oprah on Facebook." © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 13. Monetizing your super fans helps your brand increase customer lifecycle value. $ $ $ © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 14. Entice Better monetize and amplify your facebook fans Monetize your Super Fans Based on the data you receive about your fans, you can pitch offers based on their activities and intent. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 15. Entice Better monetize and amplify your facebook fans Monetizing fans helps you increase customer lifecycle value through: - Real-time promotions and offers - Friend recommendations © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 16. Amplifying what your super fans are saying increases referral traffic. $ $ $ © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 17. Echo Better monetize and amplify your facebook fans Monetizing fans helps you raise word of mouth and draw referral traffic through social sharing widgets. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 18. Session Analytics gives you unprecedented insights about your super fans. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 19. Entice Unprecedented Insights Session Analytics Session analytics analyses fan behaviour and product interactions on your website. You can also understand how successful your promotions and offers are amongst fans. You can track this information at an individual fan level. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 20. Entice Unprecedented Insights You can also track the interactions of large demographic groups. These session reports can help you analyze: - Trends in cart abandonment - Number of checkouts - Most visited product pages - Popular actions - What kind of promotions appeal to your super fans © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 21. Echo Unprecedented Insights Analyse business benefits from social sharing and referral traffic. © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.
  • 22. Contact Us www.kuliza.com We get to work with amazing Address Kuliza Technologies Pvt. Ltd. clients. Hope you are next! 11/3 Bommanahalli, Hosur Main Road, www.kuliza.com Bangalore 560 068, India Email info@kuliza.com © Copyright 2013 Kuliza Technologies Pvt. Ltd. All Rights Reserved Confidential. Do not distribute.