Customer Service: This should be only one of your touch points. Comcast Cares Dell ComputersSales: How do they purchase from you? Online, in a store. What type of traffic? Sales Cycle, repeat customers? Do you offer incentives/couponsEducation: Educate about your products. Your Company. Your industry. The bigger picture industryProduct Launch or marketing campaigns….specials based on time of yearBranding: Slogans, LogosGoodwill: Do you work with charities, community work, Chambers, etc.
Readiness: checklist in your packet
Google Alerts about your company, competitors, keywordsWatch what your competitors are doing “borrow”
Create, Gather, DoCreate: Blog, White papers, Product Information. Employees/experts, pictures, historyGather: Other’s blogs, Competitors, industry, anicillary companies and industries, Govt regulations. Other social media sites, rss feeders, websites, books, Flickr, Creative Commons, local eventsDO: post articles with links (use link shortner), Opinion polls (ask questions), As for feed back, promote others,
Need to know your starting pointDo we measure monthly, quarterly? According to your sales cycle or campaignConsider other sites you link to