What do internet marketing cats have to do with your business

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What do internet marketing cats have to do with your business

  1. 1. What do Internet Marketing Catshave to do with your business?
  2. 2. Michelle Hummel CEO of… •Web Strategy Plus: Social Media Marketing & Strategy Agency •Send Social Media: Social Media Management Dashboard •Social Media Matcher: Social Media Tools Directory •Web Media University: Social Media Training and Certification COMING SOON! •My book: The Social Media Magnet “Everything you need to know to attract customers with social media” by Michelle Hummel Thanks for joining me today!© Web Strategy Plus 2013. All rights reserved.
  3. 3. Cats Rule the Internet#1 Cats#2 Bacon#3 ZombiesHave you seen a funny cat video lately?© Web Strategy Plus 2013. All rights reserved.
  4. 4. What is Content Marketing? It’s the creation and sharing of content in order to attract, acquire and engage current and potential customers… with the objective of driving profitable customer action.What content inspires you?© Web Strategy Plus 2013. All rights reserved.
  5. 5. Consumer Behavior has Changed • 80% of consumers prefer to get company information in a series of articles versus an ad (think blog) • 70% say content marketing makes them feel closer to the company • 60% say that company content helps them make better product decisions Content Marketing is the futureDo you record your TV shows with a DVR?© Web Strategy Plus 2013. All rights reserved.
  6. 6. Content is King “What makes my brand so interesting that people will want to talk about it and share it with their friends?” Fact: You can’t succeed in social media if you don’t have something interesting to say.Do you have a Content Marketing Strategy?© Web Strategy Plus 2013. All rights reserved.
  7. 7. Your Content Marketing StrategyCreate a detailed content strategy with industry related tips, trivia questions and factsDevelop a blog content scheduleDecide what days and at what time you will postPlug into excel to track easily© Web Strategy Plus 2013. All rights reserved.
  8. 8. Create Content Posting Theme Funny “Mondays” Case Study “Tuesdays” Tools for Success “Wednesday” Trivia “Thursday” Stop the Press “Friday” Shout out “Saturday” Guess this image “Sunday” What weekly content strategy can you create?© Web Strategy Plus 2013. All rights reserved.
  9. 9. Promote Your Events Post your events on Facebook and invite all your Fans Take pictures and tag fans in the pictures and share on all social networksWhat events can you promote on your networks?© Web Strategy Plus 2013. All rights reserved.
  10. 10. Promote Your Testimonials Did you recently receive a positive testimonial from one of your clients? Share it on your social networks This will generate brand awareness and reinforce your brands public image. Do you have customer testimonials to share?© Web Strategy Plus 2013. All rights reserved.
  11. 11. Share Relevant Videos Search YouTube for videos relevant to your industry eMarketer shows people are 33% more likely to consume multimedia content than textual content What video content would your fans enjoy?© Web Strategy Plus 2013. All rights reserved.
  12. 12. Ask for LIKES!Hit Like if youre happy its FridayHit Like if you had a great weekendHit Like if youre excited for HalloweenHit Like if youre in a good mood today What fun questions can you ask to get likes?© Web Strategy Plus 2013. All rights reserved.
  13. 13. Share Relevant Content Provide content your audience will enjoy Be seen as a “thought leader” and “expert” in your industry Be the “go to” place for great content Building trust brings salesOnline Resource Technorati Blog Directory Do you share relevant industry related content?© Web Strategy Plus 2013. All rights reserved.
  14. 14. Keep Them Informed Keep your fans updated on what youre working on If you are planning to release a new product or service in the future, they should be the first to know! Ask for their feedback before your launchWhat new press can you share with your fans?© Web Strategy Plus 2013. All rights reserved.
  15. 15. Create a “Fan of the Month” Club Ask your fans trivia questions and award them points First to answer correctly wins and gets their name added to the board What fun trivia questions can you ask?© Web Strategy Plus 2013. All rights reserved.
  16. 16. Educate While Having Fun Find out what holidays are observed throughout the world Share the ones relevant to your audience, or share a funny one to inspire likesOnline ResourceEarth Calendar What fun facts can you share with your fans?© Web Strategy Plus 2013. All rights reserved.
  17. 17. Inspire Your Fans Engage them with conversation Once per day post a question, tell them about an issue or inspire them with a story related to your product or serviceOnline ResourceMotivational Quotes What quotes would inspire your fans?© Web Strategy Plus 2013. All rights reserved.
  18. 18. Step #1: Define Your Goals Move people to take action, join contests Increase email and blog subscribers More likes, fans and followers Increase sales Improve search engine ranking Increase blog post comments Reduce your sites bounce rate Increase event registration Turn fans into advocates Increase website traffic What are your marketing goals?© Web Strategy Plus 2013. All rights reserved.
  19. 19. Do You Have a Social Media Hub? Blog should be part of your website Drive traffic with original content Content is critical even more now with Google+ WordPress is one of the best blogging platformsDo you have a Blog? Does it live on your website?© Web Strategy Plus 2013. All rights reserved.
  20. 20. Is your site “Social Media Friendly”? Fresh Content, you must be writing and posting new blogs for SEO Social Content, you must be providing interesting content others will enjoy and share Easy to share, do you provide your visitors easy ways to share, like, download and/or retweet your content? Is your content easily shareable?© Web Strategy Plus 2013. All rights reserved.
  21. 21. How do I build a Community with Social Media?
  22. 22. Questions To Ask Yourself Have you created a LinkedIn group for your business? Have you created a Facebook group? Does your Facebook business page create relationships?Social media has great potential to create a sense of community around your business Have you created a community platform?© Web Strategy Plus 2013. All rights reserved.
  23. 23. Community Building IdeasInvite them to join and participate in your special community events, groups, programs and broadcasts Ning Social Network LinkedIn Group Facebook Group Membership Website Ustream live chat BlogTalk Radio Fan of the Month Club© Web Strategy Plus 2013. All rights reserved.
  24. 24. Invite Members to Connect Select members to join special groups and send them a personal invite – make them feel special Introduce them to other community members A strong community is a powerful tool of influence for building your business & helping othersOnline Resource LinkedIn Invitations© Web Strategy Plus 2013. All rights reserved.
  25. 25. Community Needs A Leader A great community needs a strong leader Clearly define the purpose of your community Individuals want to connect with other like-minded members A good community will attract customers, influence and opportunities Entreprenuer’s Advice Club Do you think of yourself as a leader?© Web Strategy Plus 2013. All rights reserved.
  26. 26. Listen, Communicate & Respond Respond quickly to comments Engage by asking questions, and posing topics for discussion Customers want to know that they are helping to shape the products you provide They want to know that you’re thinking about themOnline Resource SendSocialMedia.com© Web Strategy Plus 2013. All rights reserved.
  27. 27. How Can I Turn My CommunityMembers Into Brand Advocates?
  28. 28. Identify Influential Brand Advocates  Connectors - act as human bridges making connections and help to inspire business ideas  Mavens - seen as experts, help other people make informed decisions, the "go to" people  Salespeople - persuasive in selling, influential to peers Do any of your customers fit these descriptions?© Web Strategy Plus 2013. All rights reserved.
  29. 29. Brand Advocate Facts  83% more likely to share information about a product than typical web users  75% more likely to share a great product experience  3x’s more likely to share product opinions with someone they don’t know  2.5 times more likely to use social media to expand their social circle Could you use a few more Brand Advocates?© Web Strategy Plus 2013. All rights reserved.
  30. 30. Why are they important?  These are the people you want as customers!  They will help you make connections and give you referrals  You need to actively identify, inform, nurture and reward them  Ultimately you want to create vocal "brand fans" who will spread authentic, positive word- of-mouth© Web Strategy Plus 2013. All rights reserved.
  31. 31. A Few Of My Brand Advocates Jim Terenski, promoted to admin of WMU LinkedIn group he promotes and recruits new members every day! Terea Jennings, promoted to admin of the “Facebook Pioneers” group and she is recruiting more members every day! Paul Chaney, Author of “The Digital Handshake” major social media influencer© Web Strategy Plus 2013. All rights reserved.
  32. 32. Know your Brand Advocates  Get to know their business  Can you send them referrals?  How can you help them?  Dont assume if someone is a Brand Advocate that they will stay one  You have to keep earning their respect and referrals How can you help your Brand Advocates?© Web Strategy Plus 2013. All rights reserved.
  33. 33. Thank Your Brand Advocates Send them a handwritten note, invite them to lunch, and contact them within a few days, not several weeks later If you want Brand Advocates to make more positive posts on social media – be sure to thank them for the ones theyve already made People do more of what they are rewarded and recognized for! Are you thanking your Brand Advocates?© Web Strategy Plus 2013. All rights reserved.
  34. 34. Ask for Referrals Ask them to post a review on Google Places, Yelp, TripAdvisor, LinkedIn and any other sites for your industry Give them your business cards so they can share with people they know Do you ask your brand advocates for referrals?© Web Strategy Plus 2013. All rights reserved.
  35. 35. Employees Inspire Brand Advocates Fastest way to create Brand Advocates is to create employees that love the company they work for Employees naturally share positive word of mouth and deliver exceptional customer experiences They share every idea they have to help the company and its products/services to thrive! Are your employees Brand Advocates?© Web Strategy Plus 2013. All rights reserved.
  36. 36. Bring Your Brand Advocates Together  Create a customer advisory group  Host events to get your Brand Advocates together  Invite the media so they can hear why they love your brand!  Build relations with your Brand Advocates + build employee morale + generate customer testimonials for marketingHow can you get your Brand Advocates together?© Web Strategy Plus 2013. All rights reserved.
  37. 37. Brand Advocates Love Promo Items  Brand Advocates love to promote your company logo  Make it a reward for them  Offer your promo items for sale on your website  Easily identify your true Brand Advocates when they buy your promo items  Thank them for supporting your brand!Do you offer promotional items for your brand?© Web Strategy Plus 2013. All rights reserved.
  38. 38. Special Customer Contact  Brand Advocates should feel important and special  You want them to know about new services, important changes, events and positive media first  Send personal email communicationsDo you make your Brand Advocates feel special?© Web Strategy Plus 2013. All rights reserved.
  39. 39. Questions and Answers What questions can I help answer? Thank you for participating! Michelle Hummel Web Strategy Plus http://www.WebStrategyPlus.com Phone: 513-204-9324 michelle@webstrategyplus.com© Web Strategy Plus 2013. All rights reserved.

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