The Business Of Content Management: Blogging V3.

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You’re invited to explore the world of content marketing and how it applies to your real-world business. Do you think that you need a blog for your business? Well, it’s a lot more than that. Grab your notebooks and get ready to learn how the future of content will fuel not simply your blog channel but all of your social media.

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The Business Of Content Management: Blogging V3.

  1. 1. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED The Business Of Content Management: Blogging V3.
  2. 2. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Who’s Got A Blog? Is It Mobile Friendly?
  3. 3. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Who’s got a scheduled global content deployment strategy for multiple channels, devices and guest types?
  4. 4. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED • “Web log” or personal chronicle • Hobbies & Interests • Opinions & Ratings • News & Press Releases • Light Education • Push Sales Blogging In 2006
  5. 5. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Why Do You Have A Blog?
  6. 6. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED • Engagement • Event Information • Education on your brand • Alert (Crisis) Management • Tell Stories • “To Inform” Blogging Directives © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  7. 7. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED BLOG CONTENT
  8. 8. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Blog. Content. Same thing. Right?
  9. 9. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED POST Blog. POST Content. COMMUNITIES SOCIAL MEDIA VIDEOS PODCASTS DIRECT TWEETS WEBSITES THREADS FORUMS ARTICLES PRESS RELEASES EMAILS INTERNAL MESSAGING SPECIAL OFFERS
  10. 10. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED ! Storytelling ! Guest Messaging ! Campaign Structure ! Unique Voice Within Vertical ! Socially Connective Tissue ! Brand Impression ! Recruitment ! Retention Content Directives
  11. 11. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED SEO Content Byproducts WOM TRUST SHAREABILITYSHAREABILITYSHAREABILITY
  12. 12. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED But I need to blog create content right?
  13. 13. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED ! Guest bloggers ! Blogger outreach programs ! Brand ambassadors generated ! Pre, during & post event coverage ! Webinars, live #Tweetchats & live events ! Survey & feedback results ! Industry news Alternative to Brand-centric Content Development © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED© 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Alternative to Brand-centric Content Development
  14. 14. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Demo, Device, Distribution & Diversity.
  15. 15. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Learn what they mean or hire someone who does.
  16. 16. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Who is coming to my content? ! Family - Facebook? Email? ! Groups - Special rates? ! Business - Last minute plans? What makes them engage? ! Planning ! Referrals ! Seasonality ... All of the above? Content: Demo
  17. 17. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED How are they connected to you? ! Direct to call center: “The Questioner” ! Repeat customer (WOM?): “The Scheduler” ! Home/o"ce/tablet: “The Planner” ! Mobile User: “The Hunter” Ask and find out! Content: Device
  18. 18. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Distribution of your campaign content: ! Active, passive or lazy? ! Ubiquitous “blanket” content ! Content from engagement (social) ! Concierge content (1-to-1) ! WOM: Referral activated Ask your guest what they want! Content: Distribution
  19. 19. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Content that speaks to my lifestyle(s): ! Quick & E"cient ! Romanced & detail rich ! Ratings & Reviews ! Price. How much? “Content Diversification,” do you have it? Content: Diversity
  20. 20. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Diversify your content: ! Rates & Specials - make it exciting and “share worthy” ! Testimonials - must be authentic with no sales ! Information - must feel like education, no legal-ease ! Ratings & reviews - talk openly on challenges and improvements ! Speak your brand - what does it mean to be you? Blogging is one part of a much larger (content) whole.
  21. 21. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Wrap it up and put a bow on it.
  22. 22. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Put A Face On It © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED
  23. 23. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED CONSIDERATION SET DIFFERENTIATE ENTICE BOOKING
  24. 24. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Month 3Month 2Month 1 2 2 3 3 5
  25. 25. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED But I don’t have the time for all this!
  26. 26. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED The question always becomes: ! Do I hire for this position? ! Is there content services? ! How will they know my brand? http://thecontentinators.com/ Make time, staff internally or hire experts DEMAND DEMAND JUSTICE!
  27. 27. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED ! Your blog articles are the nucleus ! Content that feels like advertising will fail ! Process for blanket content vs. custom content ! Is your social media supporting your content or siloed? ! How much topical diversification is in your content? ! Be mobile-friendly or lose a future foothold ! Content is NOT just a blog post! ! Measure with analytics ...if it works, do it again in a new way! Key Takeaways
  28. 28. © 2013 COPYRIGHT • JUSTICEMITCHELL.COM • ALL RIGHTS RESERVED Questions & Statistically Probable Answers “JusticeMitchell” - Twitter, Skype, AIM, Gmail ... www.JusticeMitchell.com

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