Core Updates: Google&#x27;s New Spam and How to Recover Your Traffic.

Google has become increasingly strict with its criteria for what it takes to rank in organic search in 2020. Not only are the technical considerations of SEO as important as ever, but Google has begun to emphasize E-A-T more and more with each core algorithm update, along with increased pressure to surface high-quality results in light of the coronavirus. Learn what top-performing sites are doing to maintain strong SEO performance in 2020, and what you can to do recover from core updates and compete in an increasingly competitive SEO landscape. Join Lily's session to learn: - practical tips that you can use on your websites to increase perceived trustworthiness and authoritativeness - how you can adapt your content and marketing strategies to meet the constantly changing needs and demands of your audience

Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update. NOTE: SOME SLIDES CENSORED for Public View. Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted. ____________________ This slide deck was presented at the Ungagged LA Conference Nov 2019.

Internet

#Ungagged #LA @schachin Kristine Schachinger
Core Updates: Google’s New Spam
Kristine@SitesWithoutWalls.com

#Ungagged #LA @schachin Kristine Schachinger
Why Does Google Have Algorithm Updates?

#Ungagged #LA @schachin Kristine Schachinger
Today in 2019 …
Roughly half of the world's population or
3.8 billion people use the internet every day.

#Ungagged #LA @schachin Kristine Schachinger
Google
processes
TRILLIONS
of queries a
year & has
indexed
BILLIONS
of Websites.

#Ungagged #LA @schachin Kristine Schachinger
TODAY, THERE WERE ALREADY OVER
3,567,977,254 Google searches.http://www.internetlivestats.com/google-search-statistics/

#Ungagged #LA @schachin Kristine Schachinger
In ONE SECOND today, there were
http://www.internetlivestats.com/google-search-statistics/
http://www.internetlivestats.com/google-search-statistics/

#Ungagged #LA @schachin Kristine Schachinger

#Ungagged #LA @schachin Kristine Schachinger
Google’s product is NOT the Search Results,
but the sites they serve to users in those results.

#Ungagged #LA @schachin Kristine Schachinger
Original Algorithm Focus: WebSpam

#Ungagged #LA @schachin Kristine Schachinger
November 16, 2003

#Ungagged #LA @schachin Kristine Schachinger
First Significant Google Update
“FLORIDA”
During the Christmas Season

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• Florida Update Devastation
Original Webspam Algorithms.
https://www.searchenginejournal.com/google-algorithm-history/florida-update/#close

#Ungagged #LA @schachin Kristine Schachinger
Why?

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
Original Webspam Algorithms.

#Ungagged #LA @schachin Kristine Schachinger
SPAM = “Sites Positioned Above Mine”

#Ungagged #LA @schachin Kristine Schachinger
Original Webspam Algorithms.

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• Algorithms for Violations of Webmaster Guidelines
• Examples
• Jagger (pre-Penguin)
• Penguin (pre-realtime) (not just links)
• Pirate
• Panda
• Manual Actions for Violators
Original Webspam Algorithms.

#Ungagged #LA @schachin Kristine Schachinger
Google Algorithm Updates – Usability
ALL ABOUT SPAM.

#Ungagged #LA @schachin Kristine Schachinger
Move to Usability.

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• Usability Focus starts around 2012
• Examples
• Top Heavy (Ads)
• Page Layout
• Page Speed
• Mobile Friendly
• Interstitials
Move to Usability.
https://searchengineland.com/library/google/google-algorithm-updates

#Ungagged #LA @schachin Kristine Schachinger
Instead of strictly creating algorithms to filter out spam, now Google
creates algorithms to filter out bad User Experience.

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• Google’s product is the sites it serves
• Resources Google needs to crawl and index sites
• Ads, Ads, Ads and other abuses
Why Usability?
https://searchengineland.com/library/google/google-algorithm-updates

#Ungagged #LA @schachin Kristine Schachinger
Move to Authority and Trust.

#Ungagged #LA @schachin Kristine Schachinger
Enter 2018 and “MEDIC”.

#Ungagged #LA @schachin Kristine Schachinger
“MEDIC”

#Ungagged #LA @schachin Kristine Schachinger
https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/
MEDIC
https://www.sistrix.com/blog/google-algorithm-change-hints-of-medic-rollback/

#Ungagged #LA @schachin Kristine Schachinger
Medic is a misnomer. Sites most hit fall under a Quality Raters
Guideline called “Your Money or Your Life” sites.

#Ungagged #LA @schachin Kristine Schachinger
“YMYL”

#Ungagged #LA @schachin Kristine Schachinger
What are CORE UPDATES?

#Ungagged #LA @schachin Kristine Schachinger
What?

#Ungagged #LA @schachin Kristine Schachinger
NOMercola.com

#Ungagged #LA @schachin Kristine Schachinger
NO

#Ungagged #LA @schachin Kristine Schachinger
Is it about
E-A-T?

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• E-A-T
• “Expertise, Authoritativeness, and Trust”
• IS MOSTLY
• Inbound Links
• Inbound Citations
E-A-T (kind of)

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• CORE UPDATES ARE
• “Expertise, Authoritativeness, and Trust”
• PER GARY ILLYES E-A-T is comprised of
• Inbound Links
• Inbound Citations
• PLUS Core Updates are about
(According to John Mueller)
• Query Relevance
• Site Quality
E-A-T (kind of)

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
This is what the
CORE UPDATES
are ABOUT

#Ungagged #LA @schachin Kristine Schachinger
• Accuracy of Content
• Authorship
• Credentials of Authors
• Linking Out
• Bios
• Links to Certifications
• Known Brands
• Reviews
• And … and .. and
What Media or the CORE UPDATES are NOT.

#Ungagged #LA @schachin Kristine Schachinger
How do you recover?

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
How to Fix Core Updates.
• Overall Site Quality
• Technical
• Links
• Content Quality

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
How to Fix Core Updates.
• Query Relevance
• Check Google Search Console for Query Drops
• Many sites drop on just a few terms
• Are you pages relevant to entity search

#Ungagged #LA @schachin Kristine Schachinger
Examine.com

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• Examine.com
• Fixed 800 redirect loops
• Removed a unsupported script causing large load times
• Reduced load times from 25-30s+ to under 12s on avg.
How to Fix Core Updates.

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• Examine.com
How to Fix Core Updates.

#Ungagged #LA @schachin Kristine Schachinger
Takeaways.
• https://searchengineland.com/library/google/google-algorithm-updates
• https://blog.google/products/search/our-latest-quality-improvements-search/
• https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
• https://www.kevin-indig.com/my-notes-from-the-gary-illes-qa-bay-area-search/#E-A-T
Resources.

What's hot

Adapting to Google's Criteria for High-Authority, Top-Ranking Websites in 2020

WeLoveSEO

Lê Trường An – Dịch giả – Tác giả – Marketer – chuyên thực hiện các dự án SEO, Social Media, Dịch thuật và xuất bản nội dung. Ngoài ra, Lê Trường An liên tục cập nhật nội dung blog với các chủ đề SEO, Marketing và nhiều hơn nữa… --- Content Creator Lê Trường An Chuyên viên Marketing – Tác giả - Dịch giả tại letruongan.com Chuyên viên Marketing tại BrainCoach Chuyên viên Content Marketing tại FoogleSEO Dịch vụ Marketing – SEO – Content Marketing

eat for seo success by letruongan.com

An Le Truong

In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context, whether with a simple chart or more creatively in an interactive form, is the future of sharing information and storytelling and needs to be embedded in the thinking of all communications professionals. Adam Singer of Google will share some data visualization and analysis best practices for both your internal business uses and external marketing to tell the clearest, highest impact stories.

Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling

Conductor

How the E-A-T Ecosystem has Transformed Organic Search - Lily Ray - MozCon 2021

Lily Ray

Bad Ideas Kill Content - How to Generate Better Ideas

Content marketing with link building as a primary objective has its risks. Producing content can be expensive. Designers, copywriters, developers (in some cases), photographers, even videographers might all be involved in producing assets for link building. So if you're going to invest in a content asset or multiple assets, you need to be as sure as your possibly can be that you're going to achieve your objectives. In this talk from BrightonSEO September 2018, I talk about the steps you can take before going into production that help to secure interest before you invest in creating the content.

Predicting Trends to Create Killer Content for #FinCon12

Kelly Kinkaid

Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...

Having an engaged audience of followers on Facebook does not guarantee getting conversions from the social network. Sometimes users liking your content on the social network are not the same ones who convert to your business goals, and when this audience misalignment happens, your social media marketing efforts could be useless. However, it is possible to use Google Analytics to re-align your social media audience, thus having not only engaged followers but also business leads and prospects.

Interactive Marketing: The Trends with Content Marketing

Ashley Segura

SearchFest 2013 - Why Tagging Matters

Rachael Gerson

Pubcon 2018: Data Driven Content Marketing Audit Runthrough

Ashley Segura

Creating Killer Content

Kelly Whalen

Predicting Trends to Create Killer Content

Melanie Nelson

How to increase your facebook conversions using google analytics

semrush_webinars

Under the Hood with Social Metadata - SEMpdx Feb 2014

Mike Arnesen

Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.

Google Webmaster Tools: The Search Consolation Prize? #BrightonSEO

Nicole Bullock

My presentation from #ttlpresents in Belfast in September 2016. This deck goes through 21 content marketing tools and tactics our team at Tecmark uses to improve the efficiency and success in the areas of: - Ideas generation for content marketing - Data sourcing to support content projects - Content distribution and promotion Hope it's useful to some of you and if you have any questions at all, shoot me an email! Email address on the final slide.

21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - Septem...

How To Manage Your Online Reputation - Brighton SEO - April 2019

Alex Judd

Generating Ideas for Content Marketing by @staceycav

Your Content is Awesome – Now What? By @staceycav at #brightonseo

SEO Myths - how damaging by Chris Green

Anton Shulke

What's hot (20)

Adapting to Google's Criteria for High-Authority, Top-Ranking Websites in 2020

eat for seo success by letruongan.com

Creating an Authentic Customer Connection: Data-Driven Strategic Storytelling

How the E-A-T Ecosystem has Transformed Organic Search - Lily Ray - MozCon 2021

Bad Ideas Kill Content - How to Generate Better Ideas

Predicting Trends to Create Killer Content for #FinCon12

Securing Your Links Before Producing Your Content - Stacey MacNaught -Brighto...

Interactive Marketing: The Trends with Content Marketing

SearchFest 2013 - Why Tagging Matters

Pubcon 2018: Data Driven Content Marketing Audit Runthrough

Creating Killer Content

Predicting Trends to Create Killer Content

How to increase your facebook conversions using google analytics

Under the Hood with Social Metadata - SEMpdx Feb 2014

Google Webmaster Tools: The Search Consolation Prize? #BrightonSEO

21 Content Marketing Tools and Tactics by @staceycav at #TTLPresents - Septem...

How To Manage Your Online Reputation - Brighton SEO - April 2019

Generating Ideas for Content Marketing by @staceycav

Your Content is Awesome – Now What? By @staceycav at #brightonseo

SEO Myths - how damaging by Chris Green

Similar to Core Updates: Google's New Spam and How to Recover Your Traffic.

Core Updates: What are they? How do you recover from one?

Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward. Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue. #ASW24

Google, Updates, AI, Algorithms, and You.

Pubcon Las Vegas Technical SEO

Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...

Ungagged - Busting Google's Blackbox 2017

From Social Media University Milwaukee 2014... Having your site come up high in the search engines has never been easy. A critical element has always been a well-crafted search engine optimization plan and properly executed, measured and improved search engine placement goals. The impact of Social Media on your sites' position in search adds a whole new dimension to any brand's SEO strategy. This session will help you understand how social media is turning that whole discipline on its ear, from changing how people make buying decisions, to how the search engines monitor your brand's presence in the social sphere, and reward...or penalize you as a result.

SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE

Cory Ampe

SEO, Google Authorship and AuthorRank

Steven Shattuck

SEO

shockley504

SEO Presentation - Read

Search Influence

SEOCon 2021 - Andrew (RevoU)

Andrew Prasatya

Digital Marketing for Startup & Entrepreneurs

Amit Panchal

Technical SEO: How Anomalies Are Your New Best Friend."

Examples of how to track social media performance. Starting with key performance indicators and business goals. Go through 3 different case studies of tracking social media based on different goals. Traffic via publisher site, Channel Engagement via subscription model and On-page engagement. How to segregate social media traffic & some info about social media tools. Presented February 2016. Digital Analytics Association Summit UCLA

How to Generate Revenue from Inbound Marketing

Ryan Hanley

SEO Presentation - Present

Search Influence

Love Letters from Google: SEO, UX and the Internet of Things

Element Three

Social Media Case Studies - Digital Analytics Association Summit UCLA 2016

Charlene Dipaola

Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead

Pat Ahern

Practical, free and low-cost tools to kick-off your startup marketing. In this presentation, we talk about: ● How marketing has evolved ● Understanding the buyer’s journey and adding value to it so you stay top of mind when they’re ready to buy ● Best practices for SEO to help you get found ● How to use social media and email marketing ● An approach you can take to measure your results so you can refine your approach ● And at the end we’ll open it up to questions

Zero to Hero: Marketing for Startups and Growing Companies

Lily Leung

Learn about the basics of employment branding and how to create an awesome employer brand. It's more than just a marketing or even a recruitment marketing strategy. Learn about EVP or employee value propositions, budgets and how to use metrics and analytics to get buy in from leaders at your company. Hear how talent acquisition leaders from Fortune 200 companies have built some of the most recognizable employment branding strategies in the recruiting industry.

How to Create an Awesome Employer Brand

Workology

Website visitors and search engines love fresh, relevant content. You know what they hate? The redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now. How did we get here? By prioritizing quantity over quality, and focusing on the value of search over the value content brings to customers. More content is not the answer, and many marketers are content marketing their brands and customers to death. Thankfully, there is a solution.

What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar

Mike Corak

Similar to Core Updates: Google's New Spam and How to Recover Your Traffic. (20)

Core Updates: What are they? How do you recover from one?

Google, Updates, AI, Algorithms, and You.

Pubcon Las Vegas Technical SEO

Links: Where We Are. Where We Are Going. A Look at Google Algorithms, SEO, an...

Ungagged - Busting Google's Blackbox 2017

SOCIAL MEDIA IS IMPACTING YOUR SEO - HOW TO MAKE SURE THE IMPACT IS POSITIVE

SEO, Google Authorship and AuthorRank

SEO

SEO Presentation - Read

SEOCon 2021 - Andrew (RevoU)

Digital Marketing for Startup & Entrepreneurs

Technical SEO: How Anomalies Are Your New Best Friend."

How to Generate Revenue from Inbound Marketing

SEO Presentation - Present

Love Letters from Google: SEO, UX and the Internet of Things

Social Media Case Studies - Digital Analytics Association Summit UCLA 2016

Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) Ahead

Zero to Hero: Marketing for Startups and Growing Companies

How to Create an Awesome Employer Brand

What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar

Recently uploaded

I’ll See Y’All Motherfuckers In Game 7 Shirt

audience research (emma) 1.pptxkkkkkkkkkkkkkkkkk

lolsDocherty

Thank You Luv I’ll Never Walk Alone Again T shirts

AI Generated 3D Models | AI 3D Model Generator

3DailyAI1

Premier Mobile App Development Agency in USA.pdf

appinfoedgeca

iThome_CYBERSEC2024_Drive_Into_the_DarkWeb

Jie Liau

Production 2024 sunderland culture final - Copy.pptx

ChloeMeadows1

Free scottie t shirts Free scottie t shirts

Bug Bounty Blueprint : A Beginner's Guide

Varun Mithran

Statistical Analysis of DNS Latencies.pdf

OndejSur

Reggie miller choke t shirtsReggie miller choke t shirts