Presentation: Disinformation and Social Media in the 2020 Presidential Election Cycle including steps on how to discover and combat it.
Was given to the NATIONAL FEDERATION OF DEMOCRATIC WOMEN Southwest Regional Conferences in Las Vegas NV.
Technology is expected to erase millions of jobs. At the same time, our workforce is ageing and the Gig Economy is booming. What are the changes that have been happening and what does this mean for employers and workers?
Published in Cambridge, MA, March 14th, 2019
Lyhyt somepala - sosiaalisen median analytiikkaa ja päivitysten tekoaMaria Rajakallio
SoMe Studion sosiaalisen median analytiikan ja päivitysten teon koulutusmateriaalin lyhennelmä. Materiaalissa käsitellään sosiaalisen median päivittämisen tärkeitä muistettavia asioita, muutamia sosiaalisen median analytiikkaan ja seurantaan keskittyviä palveluita sekä linkkien lyhentämiseen ja maineenhallintaan keskittyviä palveluja.
Content Strategy for an Era of Self-Validating Facts at CSsummitMargot Bloomstein
The 2016 US presidential election reveals a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand--ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford.
Today, lies matter less. Not to brands, but to their audiences. Emotion replaces logic. So how do you choose content types to develop rapport when your audience tests proof points against their convictions? Can mass media validate fact if "truthiness" trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we'll discuss how to empower audiences to embrace the courage of their convictions on your behalf.
Presented at the online Content Strategy Summit 2016, #CSsummit, August 25, 2016.
3 Steps To Visualize Analytics In ExcelTim Gillman
Deck from my speech at SMX West 2015 on utilizing Excel to visualize your analytics data. Use the 3 step process:
1. Get your data
2. Organize it
3. Visualize it
Conflicting Content Your biggest nightmarePi Datametrics
Jon Earnshaw's deck from the 20:20 Digital Marketing Summit - March 2016.
The presentation covered the four types of cannibalisation:
1. Internal conflict
2. Subdomain conflict
3. International conflict
4. Semantic Flux
Technology is expected to erase millions of jobs. At the same time, our workforce is ageing and the Gig Economy is booming. What are the changes that have been happening and what does this mean for employers and workers?
Published in Cambridge, MA, March 14th, 2019
Lyhyt somepala - sosiaalisen median analytiikkaa ja päivitysten tekoaMaria Rajakallio
SoMe Studion sosiaalisen median analytiikan ja päivitysten teon koulutusmateriaalin lyhennelmä. Materiaalissa käsitellään sosiaalisen median päivittämisen tärkeitä muistettavia asioita, muutamia sosiaalisen median analytiikkaan ja seurantaan keskittyviä palveluita sekä linkkien lyhentämiseen ja maineenhallintaan keskittyviä palveluja.
Content Strategy for an Era of Self-Validating Facts at CSsummitMargot Bloomstein
The 2016 US presidential election reveals a post-fact culture. Previously, catching someone in a lie could sully their name, derail a campaign, or decimate a brand--ask Gary Hart, Richard Nixon, and former governor and Appalachian Trail enthusiast Mark Sanford.
Today, lies matter less. Not to brands, but to their audiences. Emotion replaces logic. So how do you choose content types to develop rapport when your audience tests proof points against their convictions? Can mass media validate fact if "truthiness" trumps truth? Can you harness opposing perspectives without ceding to false equivalency? Most importantly, we'll discuss how to empower audiences to embrace the courage of their convictions on your behalf.
Presented at the online Content Strategy Summit 2016, #CSsummit, August 25, 2016.
3 Steps To Visualize Analytics In ExcelTim Gillman
Deck from my speech at SMX West 2015 on utilizing Excel to visualize your analytics data. Use the 3 step process:
1. Get your data
2. Organize it
3. Visualize it
Conflicting Content Your biggest nightmarePi Datametrics
Jon Earnshaw's deck from the 20:20 Digital Marketing Summit - March 2016.
The presentation covered the four types of cannibalisation:
1. Internal conflict
2. Subdomain conflict
3. International conflict
4. Semantic Flux
The birth of social media was a double-edged sword – revolutionizing both the way the world interacts and the way cyber criminals target organizations. This infographic chronicles the voracious rise of social media fraud and how you can fight back.
Read more: https://www.zerofox.com/blog/history-social-media-fraud-infographic/
A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...Julia Campbell
Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.
For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media.
Participants will learn...
How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know;
How to use social media to build and deepen relationships with current donors and prospects;
How to manage social media work at a small nonprofit with limited capacity;
Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and
Real-world examples from small and mid-size nonprofits.
How to keep your Twitter account safe when using Twitter for Festivals and Events.
Created by Susan McNaughton, Edinburgh based social media manager for festivals and events in central Scotland.
These are a few of the quotes I heard while attending SXSW in 2010. Some show signs of lunacy, some of brilliance. All show some game changing thinking.
Black Twitter Fuels A New Consciousness and Movement among Black Millennials
Black Twitter is more than a trend, or group, it's a movement.
According to Edison research, "...many of the trending topics on Twitter on a typical day are reflective of African American culture, memes, and topics.”
The slides from a 90 minute innovation session I gave in London for The Network One in London on 29.09.14. The participants were the heads and owners of various nimble, independent agencies, and the idea of the session was to work through new ways of working with their people and clients (the Flow Engines bit), and also to explore why we need to do that (the Fracking The Social Web bit)
#CultFollowing: Build your 2017 Digital Marketing StrategyCamilla White
A seminar hosted at both General Assembly and Shoreditch House, this firecracker 20 minute session talks about the rising requirement for personalisation within Digital Marketing.
These quick tips are perfect to get you thinking to design your marketing plan for the year ahead!
[WSO2Con USA 2018] Identity is Eating the World!WSO2
This slide deck explores the role of identity in today’s software-driven economy and its evolution over the years
Watch video: https://wso2.com/library/conference/2018/07/wso2con-usa-2018-identity-is-eating-the-world/
Afraid the next Google update will kill your site's traffic? Already been hammered by one and trying to recover? Google unleashed a lot of updates this fall, and a lot of sites were negatively affected, especially those in the e-commerce and affiliate space. This talk will help you understand better how Google's machine-learning algorithms work. When Google rewards sites and when they "punish" sites by taking away their traffic. We will also look at how AI content might affect you going forward.
Understanding Google's machine learning algorithms will help you protect your site from the wrath of a Google update going forward as well as help you learn how to better grow your existing site traffic and revenue.
#ASW24
Discussion using real world examples of how those often disregarded anomalies in your crawl and site data can be the breadcrumbs that lead you to discover serious site issues that go so often overlooked.
Attendees will learn how to not only find these hidden anomalies but how to turn those findings into actionable site fixes that improve your site presence and visibility in organic search.
Google is using Large Language Models and Machine Learning in the algorithms that rank your sites and show them to users.
This talk will help you better understand from BERT to Rank Brain to Neural Matching and SGE, how they work, and what you should do about it.
This presentation was from 2021 and explains to viewers what Core Updates are, but also importantly, what they are not. Also how to fix your site an regain your traffic.
Most people do not know how Google uses Machine Learning in the Search algorithms. This talk covers everything from Rank Brain to the Helpful Content Update to Neural Matching, how they work and what you need to do to take advantage of how they work.
The more you understand how Google works, the better you can increase your site's visibility in Search.
This was the training session follow up to the general talk on ChatGPT. This talk has a bit more detail on prompt writing along with the power and limitations of ChatGPT for Marketing.
This session will look at how ChatGPT and other AI are changing the affiliate eco system. What benefits does this technology bring with it, and what are its limitations? The session will focus on how to use A.I tools and when you shouldn't. We will separate the hype vs the reality.
What is ChatGPT and how can we use it? This is a talk given at Affiliate Summit West -- January 2023 to explain what ChatGPT is and isn't and how we can use it in Search.
All images were created using Dall-e.
Summary: Why does Google have algorithm updates? What are the myths and realities behind Google's Core Updates (starting with Medic), does E-A-T matter, and what can you do to recover your site traffic if you were hit with this update.
NOTE: SOME SLIDES CENSORED for Public View.
Ungagged conference sessions can only be shared by the permission of the speaker. Most of this slide deck can be viewed publicly, but a few slides are not for public viewing and items, in part or in whole, have been redacted.
____________________
This slide deck was presented at the Ungagged LA Conference Nov 2019.
A look at the history of how Google Search uses language walking users through a timeline starting with the "Bag of Words" approach and ending with BERT marking Google's quest for true NLP interpretation of language and then linking these changes to what it means to search and for search marketers.
This presentation was given at State of Search in Dallas TX.
This was my talk at Ungagged London on understanding the history of Google's "The Knowledge Graph" and how it is being used as the first step towards scaling natural language understanding and machine learning as we move past the simple keyword and into the time of queries, questions, and voice search.
It is often mistakenly thought that Google does natural language processing in its search results, as of 2018 it still doesn't. This presentation looks at how Google started, its historical approach to language, and how it is working towards NLP along with new methods of machine learning that are supporting the "strings to things" interpretation of text and voice and how Rank Brain plays into all of this.
Google Algorithms, Your Site, and Moving towards Mobile First indexing in a Post Update World.
What you need to know about the changes in Google, how it affects your site, and what you can do to stay ahead of the game when Google changes all the rules in an environment of decreasing transparency.
Entity-Based Search – What is it? What are entities? Where do they come from? And how does Google use them? This presentation answers questions about the history of Google, structured data, the Knowledge Graph, how Rank Brain ties into it and what SEOs need to know about it all.
Presenting with Marie Haynes on SEO Links at Engage Portland March 2018. This is my presentation on the history of links, Google, and SEO as well as a look at where we are going.
Presentation at Ungagged Las Vegas on unpacking Google's Black Box in 2017. A detailed look at Google Algorithms in 2017 and how these affect your site.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
role of women and girls in various terror groupssadiakorobi2
Women have three distinct types of involvement: direct involvement in terrorist acts; enabling of others to commit such acts; and facilitating the disengagement of others from violent or extremist groups.
In a May 9, 2024 paper, Juri Opitz from the University of Zurich, along with Shira Wein and Nathan Schneider form Georgetown University, discussed the importance of linguistic expertise in natural language processing (NLP) in an era dominated by large language models (LLMs).
The authors explained that while machine translation (MT) previously relied heavily on linguists, the landscape has shifted. “Linguistics is no longer front and center in the way we build NLP systems,” they said. With the emergence of LLMs, which can generate fluent text without the need for specialized modules to handle grammar or semantic coherence, the need for linguistic expertise in NLP is being questioned.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
हम आग्रह करते हैं कि जो भी सत्ता में आए, वह संविधान का पालन करे, उसकी रक्षा करे और उसे बनाए रखे।" प्रस्ताव में कुल तीन प्रमुख हस्तक्षेप और उनके तंत्र भी प्रस्तुत किए गए। पहला हस्तक्षेप स्वतंत्र मीडिया को प्रोत्साहित करके, वास्तविकता पर आधारित काउंटर नैरेटिव का निर्माण करके और सत्तारूढ़ सरकार द्वारा नियोजित मनोवैज्ञानिक हेरफेर की रणनीति का मुकाबला करके लोगों द्वारा निर्धारित कथा को बनाए रखना और उस पर कार्यकरना था।
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
56. MOST COMMON TYPE OF RUSSIAN FAKE ACCOUNT
THESE ARE NOT BOTS, BUT REAL PEOPLE
THREE FLOORS OF ”TROLLS”
THIS IS THE FIRST FLOOR
DISINFORMATION ON TWITTER: THE RUSSIAN PROBLEM
57. DISINFORMATION ON TWITTER: RUSSIAN FARMS
LIKELY FAKE ACCOUNT
Why?
Tone after never interacting with an account and we do not follow each other
59. DISINFORMATION ON TWITTER: RUSSIAN FARMS
HOW TO DEAL WITH FAKES AND BOTS
• COMMENT THAT THEY ARE FAKE IN THE RESPONSE
• IMMEDIATELY GO TO THEIR PROFILE
• REPORT THE ACCOUNTS AS FAKE
• BLOCK
• THIS TELLS TWITTER’S ALGORITHMS
• TO KEEP THE ACCOUNT UNDER REVIEW
• ENOUGH REPORTS THEY GET
• BANNED OR “SHADOWBANNED”
62. DISINFORMATION ON TWITTER: RUSSIAN FARMS
HOW TO DEAL WITH FAKES AND BOTS
• COMMENT THAT THEY ARE FAKE IN THE RESPONSE
• IMMEDIATELY GO TO THEIR PROFILE
• REPORT THE ACCOUNTS AS FAKE
• BLOCK
• THIS TELLS TWITTER’S ALGORITHMS
• TO KEEP THE ACCOUNT UNDER REVIEW
• ENOUGH REPORTS THEY GET
• BANNED OR “SHADOWBANNED”
76. In increasingly popular tactic challenges conventional wisdom on the spread of electoral
disinformation: the creation of partisan outlets masquerading as local news organizations. An
investigation by the Tow Center for Digital Journalism at Columbia Journalism School has
discovered at least 450 websites in a network of local and business news organizations, each
distributing thousands of algorithmically generated articles and a smaller number of reported
stories. Of the 450 sites we discovered, at least 189 were set up as local news networks
across ten states within the last twelve months by an organization called Metric Media.