Optimizing SlideShare for Twitter
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Optimizing SlideShare for Twitter

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This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience. ...

This SlideShare tactic is a great way to start optimizing your decks to increase traffic and engagement from your audience.

Check out the full post on the SlideShare blog: http://blog.slideshare.net/2013/07/17/how-i-hacked-slideshare-to-optimize-twitter/

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http://www.scoop.it 1,105
http://blog.presspadapp.com 243
http://ticsyformacion.com 117
http://infopraktik.ru 103
https://twitter.com 76
http://storify.com 56
http://www.entreprise-marketing.fr 43
https://www.rebelmouse.com 18
http://cloud.feedly.com 17
http://www.linkedin.com 13
http://robertschmolze.com 10
http://l.lj-toys.com 10
http://www-ig-opensocial.googleusercontent.com 7
http://www.google.com 7
http://translate.googleusercontent.com 7
http://portal.localhost 4
http://socialmediatoday.com 3
http://webcache.googleusercontent.com 3
http://dev.nf.pl 2
http://rabun.k12.ga.us 2
http://laskoicts.blogspot.com 2
http://131.253.14.98 2
http://pulse.me&_=1374442194941 HTTP 1
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http://www.newsblur.com 1

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  • 1. Optimizing SlideShare forTwitter
  • 2. KEVIN BALDACCI   Content Marketing Analyst for Salesforce’s Desk.com @KevinBaldacci
  • 3. Desk.com’s first SlideShare: “50 Customer QuotesYou Need to Hang InYour Office”
  • 4. Over 200k views and still rising!!
  • 5. How did we get so much traffic?
  • 6. We optimized SlideShare so that users can tweet the quote with the click of the button! By clicking the Twitter bird next to Walt, users can tweet the quote straight from SlideShare
  • 7. Using a bitly link embedded with the tweet, viewers can become promoters of our content when they share the quote Using a unique hashtag, we can track who is talking about our SlideShare and also unite the network of viewers sharing our deck under one hashtag
  • 8. 3 months later, people are still sharing links embedded within our SlideShare! The virality of this content has become “SELF-SUSTAINING”
  • 9. We use this content strategy with all of our SlideShares… 6k views 30k views 40k views
  • 10. Allow me to give you a quick demonstration…
  • 11. Click the bird to send a tweet!
  • 12. Here’s how you do it… In 10 steps
  • 13. Here’s how you do it… In 10 steps
  • 14. 1. Build your deck…simple as that.
  • 15. 2. Make sure you provide an icon so users understand they can tweet from SlideShare
  • 16. 2. Make sure you provide an icon so users understand they can tweet from SlideShare I like to use a Twitter bird. Very straight forward and easy to understand for users.
  • 17. 3. Upload your SlideShare FIRST!
  • 18. 3. Upload your SlideShare FIRST! You need to upload the deck first so that you have a link to put in your tweet – this way people who tweet your message, shares your SlideShare with their network.
  • 19. 4.Turn your SlideShare’s link into a bitly link
  • 20. 4.Turn your SlideShare’s link into a bitly link To make your link look more appealing, customize the bitly link
  • 21. 5. Go to http://clicktotweet.com
  • 22. 5. Go to http://clicktotweet.com Click here to get there
  • 23. 6. Start making your“ClickToTweet”links
  • 24. 6. Start making your“ClickToTweet”links Message, quote, fact etc. Specific hashtag unique to your SlideShare Unique bitly link
  • 25. 6. Start making your“ClickToTweet”links Generate your ClickToTweet Link!
  • 26. 7. Archive a list of your“ClickToTweet”links
  • 27. 8. Using Adobe Acrobat, embed your ClickTotweet links on the appropriate page
  • 28. 8. Using Adobe Acrobat, embed your ClickTotweet links on the appropriate page Open Adobe à Under the Tools tab click“Link”à Under Link Action click“Open a web page”à Embed your link à Click OK
  • 29. 9. Re-upload your deck with the optimized tweets
  • 30. 10.Your SlideShare’s content is now optimized to be shared throughTwitter!
  • 31. Ideas of when to use SlideShare optimized forTwitter Quotes Facts Insights “Why wait to be memorable?” via Tony Robbins “46% of online customers expect brands to provide customer service on Facebook” via Oracle Have a detailed crisis-management plan for your brand’s social media.
  • 32. There are other ways to build a Social Sharing Link…
  • 33. http://twitter.com/intent/tweet?text=Do%20what%20you%20do %20so%20well%20that%20they%20will%20want%20to%20see%20it %20again%20and%20bring%20their%20friends%20-Walt%20Disney http://twitter.com/intent/tweet?text=TEXT %20TEXT%20TEXT%20BITLY LINK  
  • 34. EASIER & FASTER=