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7 Ways to Grow Your Online Course with SlideShare from @conradwa

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Grow your online course audience with this free course: http://bit.ly/fedoragrowthcourse

Published in: Marketing
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7 Ways to Grow Your Online Course with SlideShare from @conradwa

  1. 7 WAYS TO GROW YOUR ONLINE COURSE WITH SLIDESHARE (and even make $6,000) @teachablehq
  2. So, you’re trying to grow your audience for your online course…
  3. This deck was taken from an online course. It generated over 75,000 views and over $6,500 in trackable revenue and growing…
  4. (Even Tim O’Reilly found it and dug it) This deck was taken from an online course. It generated over 75,000 views and over $6,500 in trackable revenue and growing… Check out the deck here
  5. Let’s go into the 7 steps of how you can do this too
  6. Let’s go into the 7 steps of how you can do this too Wanna build a course for free? Click here to check out
  7. BUT FIRST, WHY SLIDESHARE? 0
  8. It’s actually 121st largest website in the WORLD
  9. 3 billion presentation views per month averaged over a seven-year history
  10. Repurpose your existing presentations without a huge investment
  11. (This SlideShare was actually repurposed from this blog post)
  12. This could be you! Do it right and SlideShare will feature you on their homepage, which collects a couple thousand views the day it’s featured
  13. Plus, Twitter promotion to their 200k+ followers
  14. Although this data is for online course results, it works on almost any product
  15. NOW FOR YOUR 7 WAYS TO USE SLIDESHARE TO GROW YOUR ONLINE COURSE…
  16. USE YOUR EXISTING CONTENT 1
  17. Pick one piece of content you know your audience loves & turn it into a slideshow Lectures In-person presentationsBlog posts
  18. MAKE YOUR SLIDES TELL A STORY 2
  19. Focus your SlideShare on one actionable takeaway Use it as the starting point
  20. Stick to one point per slide
  21. Fill in the gaps from the in-person presentation with extra slides and images to show your points clearly
  22. Make your story engaging with cool visuals What stands out?
  23. CHOOSE CATEGORY & TAGS BASED ON KEYWORD RESEARCH 3
  24. When you upload your deck to SlideShare, you’re given the option to select a category for the presentation
  25. All SlideShare presentations are organized by these categories
  26. All SlideShare presentations are organized by these categories Choose the category based on your content and target audience
  27. Tag your deck with specific keywords potential students may be searching for
  28. Research relevant keywords
  29. See how people are talking about your subject
  30. Use Google’s Keyword Planner (it’s free) to see what the audience wants to learn: https://adwords.google.com/ KeywordPlanner
  31. 7 Ways to Grow Your Online Course with SlideShare Tags and the deck title are all searchable on Google
  32. 7 Ways to Grow Your Online Course with SlideShare SlideShare will help you rank for and produce a stream of views and clicks to your site over time
  33. When your deck is shared on Twitter, the first few tags are automatically made into #hashtags
  34. Notice how these two keywords got added? #growthhacking #internetmarketing
  35. What’s cool is the entire presentation is viewable in your Twitter newsfeed
  36. And the links remain clickable, even when your deck is shared
  37. CAREFULLY DESIGN YOUR FIRST FEW SLIDES TO HOOK YOUR AUDIENCE 4
  38. Devote someextra thoughtto your firstFIVE slidesGRAB YOUR READER’S ATTENTION
  39. The cover and first few slides hook the reader Make them look great!
  40. Use high quality, compelling images
  41. We’ve created a great image resource here Use high quality, compelling images
  42. Create a descriptive & catchy title Check out the SlideShare presentation here
  43. The image is colorful & humorous. 
 It immediately catches your eye
  44. The title reinforces humor, while clearly stating the presentation topic
  45. Anyone who wants to learn about writing a novel would be hooked to read more
  46. Michelle Richmond’s strategy paid off The presentation was in the “Featured SlideShares” section and generated 4,200 views in 2 months and brought leads back to her online course
  47. LINK TO YOUR SITE & MEASURE RESULTS 5
  48. Inside the Keynote presentation, include a link to your site When adding a link to an image, the arrow doesn’t show up in the PDF
  49. Want to know how many people came to your site from your SlideShare ?
  50. No problem. You can actually track exactly how many people came to your site and became paying students
  51. The tracking code varies based on the web analytic provider “/?src=” vs “/?utm_source=“
  52. Create an ID on the backend of your course website, like “/?src=SlideShare” = tracking code http://academy.teachable.com/?src=SlideShare
  53. In Mixpanel (the analytics tool for this example), you can see how many pageviews came in with this tracking code
  54. In Teachable, you can track how many folks join your course using an src code
  55. Sign up for Teachable to create your own online course for free! In Teachable, you can track how many folks join your course using an src code
  56. The code will carry all the way through the signup process In Teachable, you can track how many folks join your course using an src code Sign up for Teachable to create your own online course for free!
  57. In this case, anything with the exact code “slideshare” brought in 114 sign ups and $6,500 in revenue 
 for the online course
  58. In this case, anything with the exact code “slideshare” brought in 114 sign ups and $6,500 in revenue 
 for the online course It’s admittedly not perfect. A lot of folks directly type in the link to the site, but it’s helpful to know to adjust future efforts
  59. INCLUDE CALL TO ACTION TO DIRECT TO YOUR SITE 6
  60. Place course tracked links in multiple places throughout your presentation
  61. Make sure the link is in the center area of the slide If the link is too close to the edges, the navigation panel overpowers the link
  62. And avoid placing the link too close to the bottom for the same reason
  63. Try a soft sell link in the first 4-6 slides (we have ours on slide #6) (PS, this image is linked too)
  64. Why can’t I include a link in the first three slides? SlideShare does not allow it
  65. Include link in the body of your presentation
  66. Include link at the end of your presentation. We’re featuring a piece of free content, like this marketing course
  67. FREE LINK TO YOUR SITE IN THE DESCRIPTION 7
  68. Link your course in the description field and in your SlideShare bio
  69. Stay actionable and compelling by linking to a free product, like a free course Free!
  70. Use a URL shortener (e.g. bit.ly) to shorten your link or write it out fully
  71. This example is from Juliana Crispo’s Startup Sales Bootcamp presentation, which includes a full link
  72. Juliana picked up over 5,300 views since it was posted two months ago. Pretty sweet! This example is from Juliana Crispo’s Startup Sales Bootcamp presentation, which includes a full link
  73. REMEMBER…
  74. When it comes to growing your audience, free content brings in views AND targets an interested audience
  75. Create a useful and visually appealing deck
  76. TRACK YOUR CONTENT
  77. Link back to your course to convert SlideShare users into CUSTOMERSYAY!
  78. Want to learn more about how to grow your course (and make money)? Sign up for a free marketing course by credit for visuals slide 19: paint image slide 52 : thumbs up icon slide 78: tag image various icons other images: Unsplash & Gratisography

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