1. Blog Snapshot
What is a Blog?
 A regularly updated website/webpage
 Informal and conversational
 Content marketing and promotion
Who Blogs?
 Bloggers
 Individuals for personal growth
 Companies
Why Blog?
 Increases SEO
 Creates opportunities for conversations
 Brands organization or one’s self
 Seen as an SME
Parts of a Blog
 Introduction: What are you writing about; used as a teaser
 Body: Content; the meat
 Conclusion: Wraps-up your story and gives a CTA
Types of Layouts
 List
 Paragraphs
 Imagery
 1, 2, 3 How-to-Guide
The Numbers
 6 Words: First and last 3 words of your headline is what counts
 1,600 Words: Recommended amount of words in your post
 74% of posts that are read are under 3 minutes long
 94% of posts that are read are under 6 minutes long
The Timing
 11am = most views
 Monday = most views
 9am = most comments
 Saturday = most comments
What to Write About
 Area of expertise
 Hobbies/interests
 Current news
 Research
Blogging 101 │ KPR

2. Sources
 Always list your references
 Images do have copyrights
 You can use yourself (a publication, photos) as a
source
How to Get Started
 Think of a topic
 Jot down points
you want to make
 Research the
subject
 Just start writing
Blog Snapshot
Promoting Your Blog
 Publish it on your blog platform
 Share it on social media (for a few months)
 Add links to your website
 Add the blog icon to your signature and link it to your
blog site
Blogging for Your Company
 Follow the guidelines
 Your representing the company with your words
and content
 Be respectful
 Cannot talk negatively about employees/
customers
 Topic must be appropriate
Blogging 101 │ KPR
Things to Think About
 What will be the name of my blog?
 What topics will I write about, and is there a com-
mon theme?
 Am I writing to promote myself, WPI or both?
 Do I know people who currently blog?
 What blog feeds should I start following that can
potentially help me start blogging?