Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Promote your blog in 60 minutes or less


Published on

Tools and tips to optimize your blog content and relations (through social media) to market your blog and promote your blog posts.

  • Be the first to comment

  • Be the first to like this

Promote your blog in 60 minutes or less

  1. 1. Promote your blog in 60 minutes or less Jude Mathurine @newmediajude
  2. 2. Promote your blog • Get the content right • Get your relationships right
  3. 3. The basics • Select a good blog name and keep it consistent between online channels where possible ( • Title, describe and tag your blogs appropriately • Link your online assets (include links to your other networked profiles on Twitter, LinkedIn, Flickr and YouTube account for starters)
  4. 4. Promote your blog • Create a blog roll of four or five other bloggers whose (related) work you read and admire. – Find these by using blog aggregators like Technorati or Blogarama – Amplifiers preferable • Use and Google’s BlogSearch to register your RSS feed and blog site with multiple search tools. • Register on blog search aggregator (Technorati/Blogarama)
  5. 5. Register on blog directories • Blog aggregators local and international • Technorati • Blogscope • •
  6. 6. Add your blog link EVERYWHERE • Promote in your e-mail signature. Shorten your blog URL if unwieldy via with a custom URL • will help you track clicks from your signature
  7. 7. Add your blog link to your profiles • LinkedIn • Facebook • Twitter
  8. 8. Promote your blog • Use aggregator like to find new stories • Tag, Tag, Tag your blog • Reward sites that link to you and link yourself to other sites • Find out who your POWER USERS or amplifiers are • Share content with other websites where possible • Link users to other useful sites (public journalism) • Post more often
  9. 9. Find local bloggers – add to blogroll • ThoughtLeader Top bloggers • African Blog awards winners
  10. 10. Promote your blog • Join the conversation with meaningful comments not just: ‘Nice blog’ • Respond to users who comment on your blog. • Blogs are SOCIAL MEDIA
  11. 11. Content marketing • Kind of content • Valence • Write tight (400-600 words) • Don’t waffle • Use your data journalism and writing skills to stay informed, research your field, offer insight. Stay polemical but INFORMED
  12. 12. Content marketing • Choose a legible template • Visualise your story but don’t over-embellish with embedded content. Less is more. • Use writing techniques that involve the reader and encourage to respond and engage • Reference characters and events in history, philosophy and popular culture • Blog better by blogging often • Get someone to read your blogs before posting them
  13. 13. Content marketing: Stats • Use WordPress Stats/Analytics to determine: – Your most popular posts (that drive most traffic) – Posts that drive engagement (comments) • Assess what factors may have driven traffic and engagement e.g. search engine terms, categories, headlines, image choice, post length, content, valence etc. • Use this data to plan future blog posts by determining trends in post performance on monthly basis
  14. 14. Content marketing: Stats
  15. 15. Content marketing: headlines • What’s wrong with these headlines? • On the money: Kicking the can down the road • Video: isiXhosa stories for learning • Finding Grahams’ Town
  16. 16. Content Marketing: headlines • Rather prefer active tense and short words (Grahamstown mayor elected to office) • Personalise headlines (Our mayor wins election by landslide) • DON’T USE ALL CAPITAL LETTERS • Try keep people the topic or subject of your sentence
  17. 17. Ripenn’s advice • Make the most of current events: Tie your headline to news and newsmakers • Break some “rules” of headline writing, like length • Seek to pique the reader’s curiosity • Never underestimate the emotional factor of a headline • Call the reader to action with direct action words • Make bold claims • Sound like a human, not a robot
  18. 18. • Buzzfeed headline average 57 characters , Upworthy = 52 characters • Guardian UK uses 5/6 word headlines and longer headlines on content page. • But longer headlines are also acceptable – see Mail Online
  19. 19. Examples • Which Old-School Pro Wrestling Legend Are You? • Is This the Airport of the Future? • Why the Best Social Media Education Might Be Right Under Your Nose • 6 Things You Need to Know Today • Awesome ways to pass highschool (video) • Source:
  20. 20. Content marketing: Ledes • Ledes vary between 25 & 30 words • This means like good news intros you need to write it and then return to edit it afterwards. • Your lede is the main point . Is your main point buried? Is significant detail buried? • Will a glocal reader know what you are talking about? • Challenge every word – if there is no purpose in it delete it.
  21. 21. Relationship marketing • On Facebook mention or tag sources in stories and photographs (they will share or like your comments). • Add a picture to your Facebook promo update if you don’t have a picture in your blogpost • Visit source Facebook pages/groups. Message or notify them of a relevant blog post publication but be careful of appearing ‘spammy’ • Use a quote or statistic or interesting fact from your post instead of a summary promotional update.
  22. 22. Which works better VS
  23. 23. Twitter • Follow and cultivate Twitter contacts in your beat areas. Use Tweetfind. • Engage with potential amplifiers who may find your post interesting in your Twitter posts. Find them on Klout. • Retweet other bloggers who you follow on similar who blog on similar issues • Mention sources (newspapers, bloggers, researchers) whose work you used in your blog post in your tweet
  24. 24. Twitter • Cultivate a Twitter list of beat bloggers to follow. Follow other users’ ‘beat’/speciality lists. • Run and save a search on particular keywords related to your beat blog theme or area of coverage – e.g. ‘near’ grahamstown – crime, grahamstown
  25. 25. Which of these would you click on? • Tweet blog posts with images for more clicks • Users respond to visual content. Stories with good image thumbnails are 20% more likely to be clicked on. • Which tweet are you more likely to click on – A or B? A B
  26. 26. Twitter • Schedule your tweets for optimum delivery • Sign up with
  27. 27. Community management • Link/mention other blogs that you read • Quote from other blogs and websites • Mine, shepherd and seed blogs • Link to your Twitter account and your Wordpress account • Comment on similar blogs found via Technorati, Blogscope etc.