Be a successful blogger<br />
What is a blog?<br />short for weblog <br />intended for general public consumption. <br />generally represent the persona...
A typical blog combines text, images, and links to other blogs, webpages, and other media related to its topic. <br />The ...
Types of Blogs<br />Personal<br />Corporate/business<br />By genre – political, travel, etc<br />By media type – video, sk...
Why blog?<br />share a company's expertise<br />build additional web traffic<br />connect with potential customers<br />Ke...
You own the content<br />You are part of the conversation<br />Engage clients in their comfort zone<br />
Where to start?<br />define the audience with whom you want to have a relationship. <br />think about what kind of informa...
Establish a content theme and editorial guidelines<br />A clear goal and theme for your blog will make it easier for users...
Choose a blogging team and process<br />Select individuals that are knowledgeable and comfortable writing about the areas ...
Humanize your company<br />your blog is about people connecting and conversing with people, not a corporation<br />Share c...
Avoid PR and marketing<br />Blog should be a repository of real analysis and opinions provided by your company’s fine empl...
Welcome criticism<br />Make it a policy to welcome criticism, thinking of it as an opportunity for feedback and improvemen...
Outline comment policy<br />Outline the types of comments that should be responded to, deleted or passed along for follow-...
Get Social<br />Make sure your blog is open for comments and utilizes share tools, such as Facebook, Twitter and Digg. Sha...
Promote your blog<br />Without promotion, building an audience can be difficult<br />
Monitor mentions and feedback<br />Set up Google Alerts blog name and any keywords that might be relevant<br />Track every...
Helpful Tools for your Toolbox<br />4 common blogging platforms:<br />Blogger.com<br />Wordpress.com<br />Livingsocial.com...
Technorati, Google Blog Search</li></li></ul><li>Some examples<br />http://www.lululemon.com/community/blog/inspire-others...
www.thebrooklynkitchen.com<br />
Questions?<br />Thanks!<br />
hsaylor@reginaroc.com<br />Twitter: @heatherinregina<br />
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Be a successful blogger

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  • Be a successful blogger

    1. 1. Be a successful blogger<br />
    2. 2. What is a blog?<br />short for weblog <br />intended for general public consumption. <br />generally represent the personality of the author or reflect the purpose of the website that hosts the blog.<br />
    3. 3. A typical blog combines text, images, and links to other blogs, webpages, and other media related to its topic. <br />The ability of readers to leave comments in an interactive format is an important part of many blogs<br />
    4. 4. Types of Blogs<br />Personal<br />Corporate/business<br />By genre – political, travel, etc<br />By media type – video, sketches, etc.<br />
    5. 5. Why blog?<br />share a company's expertise<br />build additional web traffic<br />connect with potential customers<br />Keep in touch with people<br />More than 150 million blogs worldwide – 1 blog for every 4 Facebook users<br />
    6. 6.
    7. 7.
    8. 8.
    9. 9. You own the content<br />You are part of the conversation<br />Engage clients in their comfort zone<br />
    10. 10. Where to start?<br />define the audience with whom you want to have a relationship. <br />think about what kind of information they would find valuable. <br />try to talk about something that is differentiated from what other blogs in your field cover<br />Make sure the topic is something that you’ll have a passion for writing about on a regular basis. <br />
    11. 11. Establish a content theme and editorial guidelines<br />A clear goal and theme for your blog will make it easier for users to know what to expect.<br />Whatever you’re doing tends to perform better if it is a conversation starter<br />
    12. 12. Choose a blogging team and process<br />Select individuals that are knowledgeable and comfortable writing about the areas you would like to cover<br />Editorial calendar – be reasonable with time and resources<br />
    13. 13. Humanize your company<br />your blog is about people connecting and conversing with people, not a corporation<br />Share client success stories, comment on your business/industry<br />
    14. 14. Avoid PR and marketing<br />Blog should be a repository of real analysis and opinions provided by your company’s fine employees <br />add value for your readers<br />
    15. 15. Welcome criticism<br />Make it a policy to welcome criticism, thinking of it as an opportunity for feedback and improvement.<br />
    16. 16. Outline comment policy<br />Outline the types of comments that should be responded to, deleted or passed along for follow-up<br />
    17. 17. Get Social<br />Make sure your blog is open for comments and utilizes share tools, such as Facebook, Twitter and Digg. Share tools allow your users to pass along your content.<br />
    18. 18. Promote your blog<br />Without promotion, building an audience can be difficult<br />
    19. 19. Monitor mentions and feedback<br />Set up Google Alerts blog name and any keywords that might be relevant<br />Track everything<br />Google Analytics<br />Statcounter.com<br />
    20. 20. Helpful Tools for your Toolbox<br />4 common blogging platforms:<br />Blogger.com<br />Wordpress.com<br />Livingsocial.com<br />Tumblr.com<br /><ul><li>RSS Feeds
    21. 21. Technorati, Google Blog Search</li></li></ul><li>Some examples<br />http://www.lululemon.com/community/blog/inspire-others-in-your-community/<br />
    22. 22. www.thebrooklynkitchen.com<br />
    23. 23. Questions?<br />Thanks!<br />
    24. 24. hsaylor@reginaroc.com<br />Twitter: @heatherinregina<br />

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