Intro to B2B corporate blogging

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This presentation was built to serve as an intro for content creators who were unfamiliar with the more common elements of blogging.

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Intro to B2B corporate blogging

  1. 1. Blogging 101<br />
  2. 2. Blogging Effectively<br />A Blog’s Look & Feel<br />Best Practices: Writing a Blog Post<br />Best Practices: Using Multimedia<br />
  3. 3. A Blog’s Look & Feel<br />
  4. 4. Glossary of Blog Terms<br />
  5. 5. The Anatomy of a Blog<br />Header<br />Main navigation & search<br />Sidebar<br />Subscription options, featured content, Social Media & blogroll links<br />Main Content<br />Posts, Pages, etc<br />FooterRepeat subscription options & links<br />
  6. 6. The Anatomy of a Blog<br />Subscription options & social media links<br />Post<br />Tags<br />
  7. 7. Best Practices: Writing a Blog Post<br />
  8. 8. A Successful Blog Post<br />Provides relevant, useful and valuable information<br />The audience is our customer base. Picture yourself in their shoes and take their perspective<br />Uses clear, concise and interesting headlines so readers know what they’re getting (or are intrigued)<br />Is typically more casual & conversational than other forms of writing. Use a personal voice. <br />Is easy to skim<br />Is well-written. Spellcheck. Fact-check. Proofread.<br />Incorporates visual content to liven things up<br />
  9. 9. The Introduction<br />When writing the introduction, here are some ideas for how to begin your post<br />Pose a Question<br />Open with a Quote<br />Provide a Personal and Powerful Story<br />Quote an Enticing Fact or Statistic<br />Create Context, provide background<br />Use Analogies<br />
  10. 10. Writing for the Skimmer<br />Break up your post into bite-sized sections using:<br />Italics<br />Call out box or block quote<br />Short paragraphs<br />Bullet points<br />A short numbered list<br />
  11. 11. Linking<br />Hyperlinking in Posts<br />Link to content that is referred to in post<br />List additional resources at the end of an article <br />Hyperlinks increase Search Engine optimization and provides the reader with further research<br />
  12. 12. Comments<br />Ask for and respond to comments:<br />Make a point to invite our readers to share their opinions in your comments on every post <br />Acknowledge their comments, even when their viewpoint differs from your own. <br />
  13. 13. Best Practices:Using Multimedia<br />
  14. 14. Embedding Multimedia: Images<br />Images break up text heavy post and provides visual relief. <br />Images don't have to include just photos<br />You can use screenshots, diagrams, charts, graphs, illustrations, and more<br />Best Practices:<br />Use a maximum of 2-3 images per post<br />Include a link to any online images in your post or send the source file to Social Media Manager<br />
  15. 15. Embedding Multimedia: Video<br />Why to consider video:<br />Video adds visual and audio interest to text-heavy web pages<br />Video can often be more compelling<br />Best Practices:<br />Keep video to 2 minutes or less<br />If you are writing your post in html, cut and paste the embed code from a video streaming site in to the post <br />If your are writing your post in a word processor, just include a link to the webpage<br />

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