Talk given at the BOBCATSSS 2015 conference - http://www.bobcatsss2015.com/. So you like video-games, but what sort of person are you really? Check out some personality traits of both serious and casual gamer, which stereotypes are founded and which are completely wrong and find out how much of a game life itself is. Or at least, how much perceived it is.

1. THE FIRST LIFE
SOME ASPECTS ON GAMIFICATION
IN THE REAL WORLD
Josip Ćirić,
Lucija Mrkela, Domagoj Volarević
University of Zadar

2. Let the gaming begin!
 Spacewar
 1961 by MIT student
Stever Russell
 Pong
 released in 1972
 Arcade machines
 1970s and 1980s
 Consoles
 PC

3.  Gamer culture
 Interdisciplinary
approach
 Information science
 Psychology
 Sociology
 Second life – virtual
 First life –
personality traits

5. Gaming(girl) stereotypes
 Sheldon: Well, I've
just never played
Dungeons &
Dragons with girls
before.
 Penny: Don’t worry
honey, nobody has.

6. Philosophy & Antropology
of the game

7. Research goals
1. To find out characteristics of gamer
population in highschool and college
students sample.
2. Determine influence of personality traits
from Hexaco model on gaming
behavior.
3. Examine attitudes on gamification,
gaming in general and on some ethical
issues.
4. Determine if gamers are different on
some researched aspects (personality,
attitudes).

8. Methodology
 First part of a larger
study
 Test battery
 Demographics
 151 Likert-type item
 Sample
 Highschool & LIS
students
N=118 (172)
 Online survey
 Rotation
 Hexaco (Ashton &
Lee)
 Problem video game
playing (Salguero &
Moran)
 Gaming benefits
 Stereotypes
 Antropology
 Ethical issues
 Gamification

9. Results – general sample
 Age
 15-48 years
Mode1=17,
Mode2=22
 Gender
 78m, 94f
 χ2=1,488 df=1
p>,05
 Monthly budget:
<500€ 77%
 Spend on fun: <33€ 61%
 Fun activites (pick3)
 Going out 70%
 Drinking 63%
 Video games 49%
 WatchingTV 47%
 Reading 30%
 Music concerts 24%

10. Results – gamers vs. non-gamers
 63% males vs. 37% females; χ2=4,129 df=1
p<,05
 monthly budget χ2=2,860 df=3 p>,05
 how do they spend it χ2=2,017 df=3 p>,05
 living conditions: 35% G lives in rented flat
opposed to 12% NG χ2=11,971 df=1 p<,05
 relationship 42% vs. 45%; χ2=1,039 df=1 p>,05
 owning a pet 52% vs. 48%; χ2=1,258 df=1 p>,05

11. Gaming benefits & problems
 B-scale
 Mg=55 sdg=16,586 vs.
Mng=41 sdng=17,740;
ρ=,407 p<,05;
F=19,653 df=1 p<,05
 PVP scale (problem
video game playing)
 Mg=37 sdg=3,804 vs.
Mng=35 sdng=3,921;
ρ=,295 p<,05;
F=10,869 df=1 p<,05
 higher the benefits
of the game, higher
the problems
 rg=,723 rng=,863

12. Gamification
 gamers showing to
be more informed
on the topic
 Mg=37 sdg=3,804
vs. Mng=35
sdng=3,921; ρ=,311
p<,05; F=10,115
df=1 p<,05

13. Ethical issues
 “Some computer
games should be
banned due to
excessive violence.”
 Mg=2,172
sdg=1,201 vs.
Mng=3,217
sdng=1,228; ρ=-
,394; F=19,036
df=1 p<,05

14.  “I think I could
sometimes confuse
between game
violence and real-
life violence.”
 Mg=1,534
sdg=0,863 vs. Mng=
2,022 sdng=1,097;
ρ=-,250; F=6,381
df=1 p<,05
 “Just like TV, video
games encourage
violence.”
 (Mg=2,121
sdg=0,993 vs.
Mng=3,022
sdng=1,270; ρ=-
,357; F=16,361
df=1 p<,05

15. Anthropology / philosophy
 attitudes
participants hold
on such theories
 not validity of
arguments
 psychological
perspective
 problems with
gaming and
 O; rH=,45 df=114
p<,05; rC=,38
df=114 p<,05
 gaming benefits
 B; rH=,45 df=114
p<,05; rC=,34
df=114 p<,05

16. Hexaco
 Honesty-humility
 Emotionality
 Extraversion
 Agreeableness
 Conscientiousness
 Openness to
experience

17.  Emotionality
 Mg=30 sdg=5,405 vs. Mng=33 sdng=6,580;
ρ=-,299; F=10,182 df=1 p<,05
 Agreeableness
 Mg=32 sdg=5,076 vs. Mng=29 sdng=5,527;
ρ=,264; F=8,063 df=1 p<,05
 Openness to experience
 Mg=33 sdg=6,127 vs. Mng=30 sdng=6,040;
ρ=,255; F=7,674 df=1 p<,05

18. Conclusion

19. See you in Zadar, on ISI 2015