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ABSTRACT: Emerging perspectives in media psychology have begun to focus on enjoyment and appreciation as unique reactions to entertaining media fare. As two types of media effects, one might expect the constituent elements of each to be rooted in satisfaction of different sets of psychological needs –such as autonomy and competence needs explaining enjoyment experiences (pleasures associated with gameplay and challenge) while relatedness and insight needs explain appreciation experiences (pleasures associated with narrative experiences). The current study expands this logic by suggesting that elements of one’s attachment to their game character might explain unique enjoyment and appreciation experiences. Indeed, increased sense of control over character actions was significantly associated with enjoyment experiences while increased feelings of responsibility for a character’s well-being was significantly associated with meaningfulness experiences.
CITATION: Bowman, N. D., Rogers, R., & Sherrick, B. I. (2013, April). “In control or in their shoes”: How character attachment differentially influences video game enjoyment and appreciation. Top paper in “Media and the Self” research category, Broadcast Education Association Research Symposium “Media and Social Life: The Self, Relationships, and Society.”
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