This document discusses creative ways for employers to promote their employment brand on a budget. It provides an overview of career page optimization, selecting an applicant tracking system, writing engaging job postings, leveraging social media, encouraging employees to act as recruiters, and other low-cost promotional strategies. The presentation uses Surfline, a surf forecasting company, as an example and shows how they revamped their careers page, utilized social platforms like LinkedIn and Instagram, and engaged employees to attract over 3000 applicants and make 40 hires through their employment branding efforts. The key is to authentically represent your company's culture and values to attract top talent.