2. Topic:
Analyses of businesses on
different settings.
Group members:
• Parham Farhadpoor
• Hasan Rubayet
• James Moy Chin Hoong
3.
4. •
•
•
•
Founded by Narelle McMurtrie
October 2011
Contact number: 04-2637299
Main Products
~ Homemade cakes
• Open daily
~ Mon-Fri 0900am-1200am
~ Sat & Sun 0900am-0100am
CHINA HOUSE
5. • To portrait the fusion of heritage & modernity
• Unique for heartening the art culture around Penang
Island
Motive(s) for
starting the
business
6. OTHER products or services
sold in CHINA HOUSE
•
•
•
•
Bar
Vine Store
Fine Dining
Restaurant w/ special signature dish
E.g. Ginger Buds Spaghetti
w/ grilled chicken
7. OTHER products or services
sold in CHINA HOUSE (Con’t)
• Reading space
• Galleries
• Art Space
- Which named as VIC
8. • Upgraded the coffee machine
• Added WI-FI
• Gisela & Marcella Mueller Art &
Photography Exhibition
The recent development in
CHINA HOUSE
9. Number of competitors in their
respective geographical market
•
•
•
•
•
•
•
•
The Twelve Cups
Edelweiss Cafe
Lighthouse Coffee
Kopitan Classic
Rainforest Bakery & Pastry
TRAFFIC
Campbell house
Brix & Baume
10. Top 3 competitors of CHINA HOUSE
• The Twelve Cups
• Founded in 2012
• 10 minutes walking distance away
from CHINA HOUSE
• Main Products
- Crepe Cakes & Coffee
Coffee Affagato
11. Top 3 competitors of CHINA HOUSE
• Lighthouse Coffee
• Founded in 2006
• 10-15 minutes walking distance
away from CHINA HOUSE
• Main products
- Coffee & non-coffee based
beverages
- Cakes
Dilmah Tea
12. Top 3 competitors of CHINA HOUSE
• TRAFFIC
• Kitchen, bar & music
room
• 10 minutes walking
distance away from
CHINA HOUSE
• Main products
- Western Food & beverages
13. Obstacles & challenges
•
•
•
•
Is hard to start up a unique café
Hard to find antique
Renovating without changing original look
Planning of menu
14. Strategies used & specialty
• 5 lounges in 1 café
• Comedy or musical performances during
weekends
• Used paper instead of table clothes
• Maintain the traditions of the building
• Bring in the art cultures and traditional
into the 21st century
15. Weakness
• Private parking space
- Need to park by the road side
• The space in the café is limited
- Too crowded
• Lighting is not good enough
Improvements
• Provide private parking spaces
• Add more tables and chairs
(expansion)
16. •
•
•
•
Founded by Mr. Yousef S. Al Rajhi
1997
Contact number: 800 122-8222 (Available 24/7)
Main Products
~ Coffee & Teas
• Open daily
~ Mon-Sun 0830am-1030pm
~ Friday CLOSED
DR. CAFE COFFEE
17. History of Dr. Café Coffee
•
•
•
•
Exploring the world & visiting coffee houses
Searching for the perfect cup of coffee
Inspired during his journey at Yemen
Focus of interest to meet and socialize with
friends
• Passion for coffee
• Started first coffee shop (kiosk bar) in a small
shopping mall in 1997
18. Motive(s) for starting the business
• Belief & love of the magic beans
(coffee)
• Preserve the classic value of
coffee traditions in a new way
19. OTHER products or services
sold in DR. Café
• Fruits juice & cocktails
• Franilla
• Food
• E.g. Cakes, sandwiches, donuts & etc.
• Coffee and Tea bags
• Merchandise
• E.g. Tumbler & Coffee Brewtech
20. • Focusing primarily on Middle East and Asia Pacific
market
• More than 650 branches
• In 2015
The future development of DR. Café
21. Number of competitors in their
respective geographical market
•
•
•
•
•
Namoo bistro
San Francisco Coffee
The Red Beanbag
O’briens – Irish Sandwich Café
Marmalade Café
22. Top 3 competitors of DR. Café
• San Francisco Coffee
•
•
•
-
Founded in 1997
Right Opposite DR. Café
Main products
Coffee and Snacks
E.g. Cakes & Donuts
23. Top 3 competitors of DR. Café
• The Red Beanbag
•
•
•
-
Founded in 2011
Right upstairs of DR. Café
Main Products
Food & beverages & Coffee
24. Top 3 competitors of DR. Café
• O’briens – Irish Sandwich Café
•
•
•
-
Founded in 1988
Opposite DR. Café
Main products
Sandwiches & Coffee
25. Obstacles & challenges
• Travel around to look for best coffee beans
• Maintain the qualities
• Big challenge to compete with big coffee shops
E.g. Starbucks and Coffee Beans
26. Strategies used & specialty
• Fast and convenient
• Choice of location
- Crowded place
- Easy to get parking spaces
• Cheaper price compared to other
franchising coffee shop
27. Weakness
• Limitation of menu
- Too little choices
• Not maintaining the International
Quality
- The services
Improvements
• Expand the menu
- Add more choices of food and beverages
• Employ skilled waiters
- Good attitudes
29. THE BIO
• Founded in1971 by
Gordon Bowker, Jerry
Baldwin, and Zev Siegl
• Main Products: Coffee
• More than 18,000
branches in 62 countries
• The branch location:
SS15, Subang Jaya,
Selangor
30. History
• Howard Schulz joined
Starbucks in 1982
• 1986 and then this café
started expanding
branches
• Becoming popular during
1990s
• And now the most
popular cafe in the world
31. Motives
• Serving coffee with
the highest possible
quality
• mission is to inspire
and nurture the human
spirit – one person,
one cup and one
neighbourhood at a
time.
32. Products and services
• Coffee with more than 30
blends
• Handcrafted beverages
• Merchandise such as mugs,
books, and gifts
• Fresh foods including baked
pastries, sandwiches, salads
and many more
33. Competitors
Coffee Beans:
• Founded 1963
• The nearest branch is 1 Km
away (same street)
• Products: Coffee, Tea (black
tea, red tea, fruit tea),
Merchandise, Powder
(Chocolate, vanilla powder)
are the main products
34. Flat White:
• 100 meter away
• The main product are
coffee, cakes and
snacks
• Famous for cakes and
Nutella cappuccinos
35. MEEPLES European
Boardgame café :
• founded in 2010 at Subang
Jaya
• 100 meter away
• Providing board games
• Their main products are
Coffee, Milkshake, Booze,
Tea, Snacks & desserts
36. Obstacles
• Keeping the quality
same for all
branches
• Choosing the best
locations
• Having a very tough
competitor such as
Coffee Bean
VS
37. Strategies
• creating the “third place” for
everyone to go to between home
and work
• Always giving costumers good
experience
• Convenience
• Providing the best service
possible to costumers
38. Weaknesses
• Limitation of menu
• Price
• Some costumers think
that Starbucks can be
substitute by other
coffee shops
39. Recommendations
• adding more food into the
menu such as breakfast and
lunch set
• maintain the quality of the
customer service as highest
possible due to expensiveness
of products
40. Dr. Café Coffee
China House
Starbucks Coffee
• Nature of Business
- Oligopoly
- All sell coffee & cakes
The SIMILARITIES
42. •
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•
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dr.cafe coffee. (2014). Retrieved from http://www.dr-cafe.com/DCWebsite/Default.aspx
China House Penang. (2012-2013). China house. Retrieved from
http://www.chinahouse.com.my/
Shirley. (2013, December 13). Interview by Parham Farhadpoor []. Brief bio of china house.
Interview by Parham Farhadpoor []. Brief bio of dr. cafe coffee.
Dr. Cafe Coffee. (2009). Art Of Espresso, 6.
coffee.org. (2013). History of starbucks. Retrieved from http://www.coffee.org/history-ofstarbucks
Interview by Parham Farhadpoor []. Brief bio of starbucks coffee.
Starbucks corporation. (1999). Retrieved from
http://www.mhhe.com/business/management/thompson/11e/case/starbucks-2.html
Learning and development. (2013). Retrieved from http://www.starbucks.com.my/aboutus/career-center/learning-and-development
Cafe menu. (2010). Retrieved from http://www.meeples.com.my/cafe-menu.php
References lists
