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SPECIAL EVENTS MANAGEMENT FOR PUBLIC RELATION PR3218/ EVENT TOUR
- 1. EVE NT TOU Group AssignmentSpecial event and management for public relation 2020
- 2. AMaRIN VALEN THAI 2020
- 3. AMaRIN VALEN THAI 2020 EVENT Objective • Attract people to Amarin by provide ValenThai 2020 festival in front of the department store • Promoting culture exchanges and good understanding between Thai festival and Valentine Festival by integrate them together. • The events provided Thai Food , Thai Decoration , Thai souvenir and others to convince foreigners around area to convince people purchase their products. • The event being held from 14 February to 7 March 2020, at Amarin Plaza Ratchaprasong.
- 4. TYPE OF EVENT BUSINESS EVENT (FAIR) hy are you fascinated ? • We want to know how they combined traditional, between Thai culture and Valentine festival together. • They were Thai musicians into the event. • Amerin provide activities about lucky draw , Food decoration to their customers.
- 6. CONCEPT • They used the THAI traditional decoration that show the Bangkokian lives such as TOOK TOOK , Thai foods , Thai music including to Thai national flag with tri-color from the national flag. ENJOY THE LOVE OF THAI • Interesting activities such as Game , lucky draw and mini concert.
- 7. FLOOR PLAN 4 ZONE FOOD FOOD deco. STAGE Decoration &gift
- 10. STAGE STAGE Performer • On Stage their contain the big heart backdrop to convey the valentine event in Thailand. • They made stage to be the gate in front of department store. • It can convince people to interest the event. ADVANTAGE It has the big back drop in the middle of the event that can make interested to the people pass by with immediate understanding type of the event. DISADVANTAGE The backdrop has not uncleared the name of the event by the small text of the words. EVENT FACTS
- 11. Performers STAGE STAGE DECO. Booth Booth Booth Booth Performer ADVANTAGE People can look clearly from the stage of the performers that make audience interested to see there perform. DISADVANTAGE The performers stage is a tiny space, without free space surrounding that performers can’t show with another partners
- 12. BOOTH left wings DECO. Booth Booth Booth Booth • At the Left wings, they contains the Thai traditional food and desert to the customers to learn the authentic Thai traditional cuisine from many part of Thailand. ADVANTAGE People can look clearly from the above that is skywalk that can convince them to join the event by verity of food. DISADVANTAGE The boots is too small and not interested with the same categories of foods that they contain to customer. EVENT FACTS
- 13. BOOth right wings DECO. Booth Booth • At the RIGHT wings, they contains the Thai souvenir and products from OTOP, with many traditional handmade accessory providing to the customers. EVENT FACTS ADVANTAGE People can look clearly from the above from splendid light bulb decorated that can convince them to join the event by verity of Products. DISADVANTAGE The boots is too small and crowded products without space.
- 14. Middle decoration DECO. Booth Booth • At the middle the event show the symbolic of Bangkok which is TUKTUK car including to decoration compatible with the event style. It makes more colorful to the event by the color of the car. EVENT FACTS ADVANTAGE TUK TUK cars has no light decoration that can’t show in the night hours. DISADVANTAGE The decoration and props is so interested from the TUK TUK cars that make people want to take photo by big backdrop which convey to the name of the event.
- 16. DESIGN and content • Small and compact easy to see. • Super fantasy with colorful and big backdrop. • Multicultural • Varied designs between Thai culture and Valentine festival. • Friendly and great atmosphere surrounding. • It integrate with building decoration. STAGE COMMENTS ADVANTAGE DISADVANTAGE • The backdrop has not uncleared the name of the event by the small text of the words.
- 17. DESIGN and content • Small and compact easy to see. • Friendly and great atmosphere surrounding. • It integrate with building decoration. Performer STAGE COMMENTS ADVANTAGE DISADVANTAGE • Tiny space to show on the stage. • Look awkward to performers.
- 18. DESIGN and content Booth COMMENTS • Small and compact convenience to see. • Friendly and great atmosphere surrounding. • Convince people by the splendid light bulb. ADVANTAGE DISADVANTAGE • Tiny space to customers. • The boots is too small and not interested with the same categories of foods that they contain to customer.
- 19. DESIGN and content MIDDLE DECORATION COMMENTS • Small and compact convenience to see. • Nice decoration object to show • Friendly and great atmosphere surrounding. • Convince people by the splendid light bulb. • The color is compatible with the event theme. ADVANTAGE DISADVANTAGE • Small back drop decoration.
- 20. OVERALL DESIGN and content • Small and compact easy to see • Super fantasy with colorful • Multicultural • Varied designs between Thai culture and Valentine festival. • Good food and representative about Valentine in Thailand • Friendly and great atmosphere surrounding. Logistic • Small space • Tiny state for musicians
- 21. Light/ Sound Technique • There are 8 spotlight accurate on state and 2 wigs of boots. Spotlight in front of the event entrance and the both side of wings from outside event • The spotlight shine the state to make brighter and more colorful with the musician perform. • The surrounding soundstage makes people interest by the good quality of sound surrounding the stage • The light is suitable to the event ,but it so less.
- 22. Event program • Many interesting food and product available to customers satisfaction. • The souvenir are variety including to traditional boutique cloths and accessories. • Boots are setting in the right direction of target is convenience to see and access from in from of the Amerin department store. GOOD Unsatisfaction • The event does not provide all of thing at the same day including with the activities that have only first day of the event. • Some of the event program hart to access in front of the event by not available space for many activities that they promote.
- 23. VENUE AND Transportation • THE TRANSPORTATION • Everybody can come to Amarin department store by BTS skytrain or public transportation is Chid-Lom station exit 2. it is located on center of Bangkok.
- 24. Summary • It has many exotic food and Product available to customers surrounding the event. • The event provide activities and mini concert that people can eats and see the concert at the same time with available seats. • There are setting the event with colorful of valentine theme, it makes people surrounding interested to see the event, whenever they looking from the BTS sky train platform above the ground. GOOD not satisfaction • The event has no space too much to make people feels comfortable when they walk into the event. • The light has not effected to the event by less of spotlight their use. • The boots has not interesting decoration.