MiNOH BEER
Team 6
Ken Iwamoto, Isako Dowaki,
Shuhei Nakagawa, Kyohei Soeda, Chinatsu Yamabayashi
MiNOH BEER
• Established : October 17th, 1996
• Company
– エイ.ジェイ.アイ.ビア有限会社

• Brewery
– MiNOH brewery( 箕面ブリュワリー)

• Number...
Processes before visiting
• Phone to MiNOH beer
– Negotiate to visit (Usually they don’t open to
public)

• Email to MiNOH...
Interviewing
• Mr. Takahashi
• Date of Visit
– November 15th, 2013
Main activities
• Making good quality craft beer
–

by using community-based ingredients
•

id: Yuzu, Peach, Plum

• Make ...
Major Results & Successes
• Minoh Beer spreads a good and new taste of
beer.
• We can buy Minoh beer in 38 stores and drin...
Successes①
STOUT
• 2013 Brewing Industry International
Awards(BIIA) Dark Beer department 3rd Prize
• 2010 Japan Craft Beer...
Successes②
Fruits Beer
•2012 World Beer Cup(WBC) Fruit Wheat
Beer(Yuzu White)
•2007 International Beer Competition Fruits
...
Successes③
Imperial Stout
•2011 Brewing Industry International
Awards(BIIA) Strong Dark Beer Department 1st
Prize
•2010 Wo...
Challenges
• Since their company’s scale was not big, they
joined many events and appealed their brand
“Minoh beer”.
–

In...
Communication
• Joining events(tasting, commerce, etc...)
• Online tool (id; web page)
• Magazines
• local connection
Future Vision
・Minoh beer wants to make their company big.
-> Since their product capacity is no longer
enough to consumpt...
MiNOH Beer Identity
• Not be touched by fashion, but believe the
thing that they believe.
• Make their own beer to use loc...
Other information
They are doing their business as a local
company, which is called “A.J.I beer Ltd.”
they make other prod...
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Minoh beer

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Minoh beer

  1. 1. MiNOH BEER Team 6 Ken Iwamoto, Isako Dowaki, Shuhei Nakagawa, Kyohei Soeda, Chinatsu Yamabayashi
  2. 2. MiNOH BEER • Established : October 17th, 1996 • Company – エイ.ジェイ.アイ.ビア有限会社 • Brewery – MiNOH brewery( 箕面ブリュワリー) • Number of Employee : 10 • Address – 〒562-0004 3-19-11 Makiochi, Minoh city, Osaka, Japan • TEL:072-725-7234 FAX:072-725-7235 • Email: info@minoh-beer.jp
  3. 3. Processes before visiting • Phone to MiNOH beer – Negotiate to visit (Usually they don’t open to public) • Email to MiNOH Beer – Some transactions Make a list what we’d like to ask • Our goals of this project • How do we treat the information, which we’ve got from visiting •
  4. 4. Interviewing • Mr. Takahashi • Date of Visit – November 15th, 2013
  5. 5. Main activities • Making good quality craft beer – by using community-based ingredients • id: Yuzu, Peach, Plum • Make beer not as for present but daily drinking beer.
  6. 6. Major Results & Successes • Minoh Beer spreads a good and new taste of beer. • We can buy Minoh beer in 38 stores and drink it in many restaurants.. – Minoh Beer has 3 company stores (BEER BELLY) • Minoh Beer is the representative company of the Japanese craft beer. – Minoh beer got many great prizes.
  7. 7. Successes① STOUT • 2013 Brewing Industry International Awards(BIIA) Dark Beer department 3rd Prize • 2010 Japan Craft Beer Selection Porter&Stout Department 1st Prize • 2009 World Beer Awards(WBA) Dry Stout Department 1st Prize
  8. 8. Successes② Fruits Beer •2012 World Beer Cup(WBC) Fruit Wheat Beer(Yuzu White) •2007 International Beer Competition Fruits Beer Department 1st Prize(Cabernet)
  9. 9. Successes③ Imperial Stout •2011 Brewing Industry International Awards(BIIA) Strong Dark Beer Department 1st Prize •2010 World Beer Awards(WBA) Stout&Porter Department 1st Prize
  10. 10. Challenges • Since their company’s scale was not big, they joined many events and appealed their brand “Minoh beer”. – In 2013, Minoh Beer joined 51 events in Japan.
  11. 11. Communication • Joining events(tasting, commerce, etc...) • Online tool (id; web page) • Magazines • local connection
  12. 12. Future Vision ・Minoh beer wants to make their company big. -> Since their product capacity is no longer enough to consumption. So many consumers request their beer all the time.
  13. 13. MiNOH Beer Identity • Not be touched by fashion, but believe the thing that they believe. • Make their own beer to use local ingredients. (ex. citron, prickly ash)
  14. 14. Other information They are doing their business as a local company, which is called “A.J.I beer Ltd.” they make other products. (Seasoning vinegar, fruits mix beer)

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