It's hard to pinpoint the moment they became 'popular-' but series such as Serial- This American Life- and RadioLab elevated the popularity and creativity of podcasts- and it continues to rise. Now- new podcasts are produced every day on a variety of topics to suit any listener. Skidmore College was hesitant to dive into a new medium- especially because the Office of Communications and Marketing did not have a designated podcast producer or engineer on staff.
This is Skidmore- a podcast now in its second season with hundreds of subscribers- was developed by Digital Engagement Manager Daniella Nordin and Social Media Coordinator Jackie Vetrano. The podcast serves as a marketing tool- engaging content to embed in webpage stories- and a means of sharing the story of what makes Skidmore- Skidmore. Nordin and Vetrano will explain the planning process- tools for recording- distribution- promotion- and ROI of This is Skidmore.
Other Duties as Assigned: Creating a PodcastJackie Vetrano
t's hard to pinpoint the moment they became "popular," but series such as Serial, This American Life, and RadioLab elevated the popularity and creativity of podcasts, and it continues to rise. Now, new podcasts are produced every day on a variety of topics to suit any listener. Skidmore College was hesitant to dive into a new medium, especially because the Office of Communications and Marketing did not have a designated podcast producer or engineer on staff. This is Skidmore, a podcast now in its third season, was developed by Digital Engagement Manager Daniella Nordin and Social Media Coordinator Jackie Vetrano. The podcast serves as a marketing tool, engaging content to embed in webpage stories, and a means of sharing the story of what makes Skidmore, Skidmore. Nordin and Vetrano will explain the planning process, tools for recording, distribution, and promotion of This is Skidmore.
CADC - Linked In or Left Out: What Does Your LI Profile Do For You?TridentCADC
Are you having trouble maximizing your LinkedIn profile, or are you one of those people who haven’t even started setting up a profile yet?
CADC Webinar Wednesdays is proud to present “Developing an Effective LinkedIn Profile”
This series is designed to help you get started on LinkedIn the right way.
• How to set up your profile
• Crafting effective headlines and summary statements
• The importance of skills & endorsements
• The difference between your LinkedIn profile and your resume
Creating and marketing content - finding something YOU can doUrszula Richards
Content Marketing is becoming a core aspect of online marketing activities - creating resources and even entertainment your prospects and clients will LOVE!
But where to get started?
In these notes from a presentation by Urszula Richards for the Digital Enterprise Program, you will find at least one thing you CAN do to start engaging with your customers through content.
Other Duties as Assigned: Creating a PodcastJackie Vetrano
t's hard to pinpoint the moment they became "popular," but series such as Serial, This American Life, and RadioLab elevated the popularity and creativity of podcasts, and it continues to rise. Now, new podcasts are produced every day on a variety of topics to suit any listener. Skidmore College was hesitant to dive into a new medium, especially because the Office of Communications and Marketing did not have a designated podcast producer or engineer on staff. This is Skidmore, a podcast now in its third season, was developed by Digital Engagement Manager Daniella Nordin and Social Media Coordinator Jackie Vetrano. The podcast serves as a marketing tool, engaging content to embed in webpage stories, and a means of sharing the story of what makes Skidmore, Skidmore. Nordin and Vetrano will explain the planning process, tools for recording, distribution, and promotion of This is Skidmore.
CADC - Linked In or Left Out: What Does Your LI Profile Do For You?TridentCADC
Are you having trouble maximizing your LinkedIn profile, or are you one of those people who haven’t even started setting up a profile yet?
CADC Webinar Wednesdays is proud to present “Developing an Effective LinkedIn Profile”
This series is designed to help you get started on LinkedIn the right way.
• How to set up your profile
• Crafting effective headlines and summary statements
• The importance of skills & endorsements
• The difference between your LinkedIn profile and your resume
Creating and marketing content - finding something YOU can doUrszula Richards
Content Marketing is becoming a core aspect of online marketing activities - creating resources and even entertainment your prospects and clients will LOVE!
But where to get started?
In these notes from a presentation by Urszula Richards for the Digital Enterprise Program, you will find at least one thing you CAN do to start engaging with your customers through content.
Career Hacking: Tips and Tricks to Making the Most of Your CareerAndy Piazza
The slides for my Career Village talk at BSidesNoVA 2020. These are mostly geared towards the #infosec crowd, but there is a lot of actionable advice for any career field.
Provided as a workshop during NISOD 2017, this session showcases elements of Professional Development at Mountain View College. It details engagement strategies, social media campaigns, and our unique perspective on meaningful, memorable, and motivational content delivery.
Vous avez trouvé le job de vos rêves et êtes convoqué pour un entretien. Félicitation ! Il faut maintenant vous préparer à cet exercice afin d'arriver avec toutes les cartes en main pour décrocher l'emploi.
Chaque mois BC Talents trouve les meilleurs speakers pour vous aider à réaliser la carrière de vos rêves à Vancouver, et à atteindre vos objectifs professionnels. Ce mois-ci nous avons accueillis Léa Gariépy, dans les ressources humaines chez iA Financial Group, qui nous a dévoilé les secrets d'un bon entretien. Nous avons évoqué comment gérer son entretien, se présenter et faire face aux questions et attentes des recruteurs.
Presenting in some format is part of everybody’s career. It is not so difficult as many think. Like any other skill it requires practice. Use the lessons we learned while judging the “DB2’s Got Talent Competition” from The DB2Night Show™
Kristen Bailey and Serena Wallace from Georgia Tech talk about making annual events newsworthy time after time, using Fall 2015 Commencement as a case study. This presentation was delivered at Confab Higher Ed on Nov. 16, 2016, in Philadelphia, PA.
Good communication starts with clear writing. Regardless of what you're trying to say. View this webinar if you are involved in:
proposals
blogs
social media
user instructions
policies and procedures
video scripts
Learn about what clear communication looks like and how to improve yours.
Personal Brand Exploration - Rose ZublerRoseZubler1
This is a project I have completed on the behalf of Full Sail University for my Portfolio 1 class, which is based off personal branding.
Completed on September 18, 2023
Train the Trainer: Tips for Enhancing Employee Learning (Presented at HighEdW...Katie Santo
Let’s be honest: no one truly enjoys sitting through an hour or more of training that is required as part of their job. This is especially the case when said topic is less than exciting or ever so slightly technical in nature. “Come sit for an hour to learn a web content management system so I can update the university website? Well, that sounds super fun and at the top of my to-do list!” Said no one, ever. When it’s your job to facilitate training, it can be discouraging to know that your participants may not be as engaged in the topic at hand as you are. In this presentation, we’ll cover three things that you as a training facilitator can do to enhance the learning experience of your participants, so they walk away not only having learned the required material, but actually having enjoyed their time with you.
Career Hacking: Tips and Tricks to Making the Most of Your CareerAndy Piazza
The slides for my Career Village talk at BSidesNoVA 2020. These are mostly geared towards the #infosec crowd, but there is a lot of actionable advice for any career field.
Provided as a workshop during NISOD 2017, this session showcases elements of Professional Development at Mountain View College. It details engagement strategies, social media campaigns, and our unique perspective on meaningful, memorable, and motivational content delivery.
Vous avez trouvé le job de vos rêves et êtes convoqué pour un entretien. Félicitation ! Il faut maintenant vous préparer à cet exercice afin d'arriver avec toutes les cartes en main pour décrocher l'emploi.
Chaque mois BC Talents trouve les meilleurs speakers pour vous aider à réaliser la carrière de vos rêves à Vancouver, et à atteindre vos objectifs professionnels. Ce mois-ci nous avons accueillis Léa Gariépy, dans les ressources humaines chez iA Financial Group, qui nous a dévoilé les secrets d'un bon entretien. Nous avons évoqué comment gérer son entretien, se présenter et faire face aux questions et attentes des recruteurs.
Presenting in some format is part of everybody’s career. It is not so difficult as many think. Like any other skill it requires practice. Use the lessons we learned while judging the “DB2’s Got Talent Competition” from The DB2Night Show™
Kristen Bailey and Serena Wallace from Georgia Tech talk about making annual events newsworthy time after time, using Fall 2015 Commencement as a case study. This presentation was delivered at Confab Higher Ed on Nov. 16, 2016, in Philadelphia, PA.
Good communication starts with clear writing. Regardless of what you're trying to say. View this webinar if you are involved in:
proposals
blogs
social media
user instructions
policies and procedures
video scripts
Learn about what clear communication looks like and how to improve yours.
Personal Brand Exploration - Rose ZublerRoseZubler1
This is a project I have completed on the behalf of Full Sail University for my Portfolio 1 class, which is based off personal branding.
Completed on September 18, 2023
Train the Trainer: Tips for Enhancing Employee Learning (Presented at HighEdW...Katie Santo
Let’s be honest: no one truly enjoys sitting through an hour or more of training that is required as part of their job. This is especially the case when said topic is less than exciting or ever so slightly technical in nature. “Come sit for an hour to learn a web content management system so I can update the university website? Well, that sounds super fun and at the top of my to-do list!” Said no one, ever. When it’s your job to facilitate training, it can be discouraging to know that your participants may not be as engaged in the topic at hand as you are. In this presentation, we’ll cover three things that you as a training facilitator can do to enhance the learning experience of your participants, so they walk away not only having learned the required material, but actually having enjoyed their time with you.
Similar to Other Duties as Assigned: Creating a Podcast (20)
Nailing Pinterest: It's Not All Wedding Dresses and DessertsJackie Vetrano
For many institutions, Pinterest is considered a “secondary” social media platform; one that’s handed off to the student intern, or something that you don’t even want to touch. Although Pinterest has a stereotypically niche audience (hint: it includes muffin-top-busting workouts and DIY projects), it’s not something to count out of your social media strategy. Jackie Vetrano of Skidmore College explains how she took Pinterest from a tertiary platform to the front of the college’s social media strategy, and the lessons learned.
From Noob to Know It All: Helping Young Professionals GrowJackie Vetrano
It’s your first day of your first job after graduating college, and you have no idea what to expect. Does everyone eat lunch together at the same time? Do I even get a lunch break? What do we talk about at staff meetings? How do I access my email? Hundreds of questions are generated by a young professional on the first day of the start of his career, but most are too timid to ask. Much like the first day of high school, a recent graduate stepping into the work force for the first time is trying simply to learn the culture of the workspace and fit in. Many of us forget those feelings as we grow comfortable in our careers, but it is important to remember them as a new, young, and growing professional enters our offices for the first time. In this session, learn from a young professional who has been in the field for less than two years as she explains the support she received from co-workers, and the best way to help the young professionals in your office reach their full potential.
Alpha Phi Omega Region II Regional Volunteer Conference in Hershey, PA. Discussion of personal brand, and understanding how social media can be used to support a brand and promote an organization.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
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Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
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Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Other Duties as Assigned: Creating a Podcast
1. Other Duties as
Assigned: Creating a
Podcast
Jackie Vetrano
Social Media Coordinator
Skidmore College
@jackievetrano
#EDUWEB17
2. Other Duties as
Assigned: Creating a
Podcast
Jackie Vetrano
Social Media Coordinator
Skidmore College
@jackievetrano
#EDUWEB17
3. ▪ Hired in December 2015
▪ Maintain social media accounts
▪ Work as part of the marketing team
▪ Within six months:
▪ Content writing for the web to fill a retirement hole
▪ Quick-and-dirty graphic designer
▪ Mascot
Hello, world!
WELCOME
5. ▪ Hired in December 2015
▪ Maintain social media accounts
▪ Work as part of the marketing team
▪ Within six months:
▪ Content writing for the web to fill a retirement hole
▪ Quick-and-dirty graphic designer
▪ Mascot
▪ Podcast co-host, co-producer, and audio engineer
Hello, world!
WELCOME
11. ❑ Goal (“why?”)
❑ Name/brand
❑ Schedule and episode ideas
❑ Host(s)
❑ Recording space and equipment
❑ Online hosting
❑ Buy in
CHECKLIST
12. How to get started
Close your eyes, and leap.
#EDUWEB17
13. ▪ Albion College: Town & Gown
▪ Alumni focus; “what did you like about Albion?”
▪ Where are they now
▪ Liberal Arts highlight
▪ Find it: campus.albion.edu/podcasts
▪ The College at Brockport: Winging It
▪ Student run
▪ Campus life, student life
▪ Find it: soundcloud.com/the-college-at-brockport
Step 1: Do some research
GET STARTED
14. ▪ Sequential
▪ Missing Richard Simmons
▪ S-Town
▪ Serial
▪ Episodic
▪ Invisibilia
▪ Wait, Wait, Don’t Tell Me!
▪ Reply All
Step 2: Pick a style
GET STARTED
15. ▪ Admissions Confidential
▪ Prospective student focus
▪ Consider application process, give tips
▪ Chat with Tour Guides
▪ Faculty Lecture Series
▪ Alumni Highlights
▪ “Where are they now?”
▪ Support Career Development Center and Alumni Relations initiatives
▪ Miscellaneous/Grab-bag
Step 3: Make a plan
GET STARTED
16. ▪ Admissions Confidential
▪ Prospective student focus
▪ Consider application process, give tips
▪ Chat with Tour Guides
▪ Faculty Lecture Series
▪ Alumni Highlights
▪ “Where are they now?”
▪ Support Career Development Center and Alumni Relations initiatives
▪ Miscellaneous/Grab-bag
Step 3: Make a plan
GET STARTED
17. ▪ Opted for a bi-weekly schedule instead
▪ Episode “themes”
▪ Didn’t want to force a theme because of a week
▪ Allows flexibility in content and scheduling
▪ Continue to use as guidelines and idea-generators
Step 3a: Make a REALISTIC plan
GET STARTED
19. ▪ Choose a name that’s more exciting than “Skidmore College Podcast”
▪ Find a balance between specificity and room to grow
▪ Develop a description and icon to be used
Name and iconography
NEXT STEPS
20. ▪ Podcast host becomes the voice of the institution
▪ Student(s)
▪ Faculty/Staff
▪ President
▪ Rotating based on topic
▪ How to host your podcast
▪ Produce an RSS Feed
▪ Soundcloud, Blubrry, PodBean, Libsyn
Hosts (both kinds)
NEXT STEPS
21. Recording the first episode
This could be the start of something new.
#EDUWEB17
22. ▪ Don’t assume your guest has heard of the podcast
▪ Explain your intention and why you are reaching out
▪ Some may not be interested or wary
▪ Provide some questions that you may/will ask
▪ Ensure that you can edit the show (no, it’s not live)
▪ Suggest that they bring someone else along, if it fits
Getting your guest
NEXT STEPS
29. ▪ Intro/outro music – not required
▪ Tap student talent
▪ Edit based on your format
▪ Long form interview? Question and answer based? Casual conversation?
▪ Garage Band, Final Cut, Audition
Editing for dummies
EDITING AND POSTING
30. ▪ Easy
▪ Quickly cut out inappropriate/irrelevant comments and long pauses
▪ Medium
▪ Remove “um,” “uh.” or silences from speech
▪ Hard
▪ Weave in music, “commercials,” or other relevant audio to tell a story
Editing for dummies
EDITING AND POSTING
31. ▪ Shop around for hosting services – some are free, some are not
▪ Soundcloud to Podbean
▪ Switch in February 2017 (about a year later)
▪ Consider goals and provided analytics
Creating an RSS feed
EDITING AND POSTING
32. 1. Create an ID or username
2. Submit RSS feed and:
• Show description
• Show icon
3. Wait for confirmation
Submitting to iTunes, Stitcher, and
Google Play
EDITING AND POSTING
34. ▪ Two seasons down, a million to go!
▪ 29 episodes to date, 20-40 minutes long
▪ Over 5000 downloads
▪ Available on Podbean, iTunes, Google Play and Stitcher
skidmore.edu/podcast
This is Skidmore
ANALYTICS AND RESULTS
35. ▪ What Makes Skidmore Unique?
▪ Interim Vice President of Communications and Marketing and Vice President for Academic Affairs discuss what a
liberal arts education is all about, some interesting information about financial aid, and what makes Skidmore
different
▪ The Head Tour Guides
▪ Graduating tour guides kick off the podcast by sharing their Skidmore experience, from first day to senior year.
▪ All-American Basketball Stars
▪ Aldin Medunjanin ’17 and Kelly Donnelly ’18 were both named to the All-American team. They explain what it
means to be an athlete at Skidmore as well as this great honor.
▪ Disorderly Women
▪ Beck Krefting and Louise Sullivan ’18 discuss Krefting’s Disorderly Women course. In the course, Sullivan and her
classmates focused on some of the women who have been characterized by the larger society as unruly,
disruptive, radical, militant, unfeminine-just generally “disorderly.”
Most popular episodes
ANALYTICS AND RESULTS
40. Other means of promotion
PROMOTION
▪ Social media posts
▪ Paid social media advertising: Twitter and LinkedIn
▪ Stickers at campus events
▪ Open house/Admissions
▪ Reunion
▪ Gift for guests as a thank you note
▪ Viewbook
44. ▪ Make a plan
▪ Have a backup plan, something will go wrong.
▪ Collaborate with Media Services and have good equipment
▪ Be authentic, don’t have an agenda
▪ Don’t be afraid to take a break
▪ Just do it!
Note to self
LESSONS LEARNED
45. Other Duties as
Assigned: Creating a
Podcast
Jackie Vetrano
Social Media Coordinator
Skidmore College
@jackievetrano
#EDUWEB17
Editor's Notes
Talk about how it was just a shiny thing. We wanted to be there, but we were hypocritically doing it just because WE WANT TO.
Discuss our ideas. Follow 1-3 students around all semester? Get lectures from classes?
Think about that one professor everyone knows. But, then it becomes THEIR other duties as assigned. TWEET: https://www.weeditpodcasts.com/8-top-podcast-hosting-companies/
Think about that one professor everyone knows. But, then it becomes THEIR other duties as assigned. TWEET: https://www.weeditpodcasts.com/8-top-podcast-hosting-companies/
First used one snowball mic in the middle with everyone around it. Not clear, fuzzy, quiet and loud. All over the place.
First used one snowball mic in the middle with everyone around it. Not clear, fuzzy, quiet and loud. All over the place.
You can make this as high/low quality as you want. Don’t need a lot of skill to edit on garage band
You can make this as high/low quality as you want. Don’t need a lot of skill to edit on garage band
Social media posting on channels, esp. Twitter and LinkedIn. Facebook shares stories that are relevant for audience