Disclosure-Flow music video purposes

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits Provide any research evidence you can find that supports explanations of
(promotion, extension of income & outlets, benefits for artist, record label and audience
synergy opportunities and strategies used by
producers to benefit label and artist)
Promotional Disclosure promotes their music by uploading
them to YouTube and Spotify with some of their
songs reaching almost 500,000 views on
YouTube. Lots of the music is also uploaded to
Soundcloud which allows more people to hear
the music.
http://www.youtube.com/results?search_query=disclosure
Extension of income Disclosure feature at a lot of live club
performances as well as performing at bigger
events such as Leeds festival 2012. They are
also support other bands such as Hot Chip at
their live performances.
http://www.thewarehouseproject.com/calendar.php

2. Music Video Purposes Analysis
Extension of outlets Disclosure extends their outlets by performing
on online shows such as The Boiler Room where
they do short DJ sets to promote themselves.
http://www.youtube.com/results?search_query=disclosure+boiler+room
Synergy Disclosure are well recognised by the artwork
that features on promotional products such as
posters, albums and websites, they use a simple
drawn outline onto their faces.
http://itunes.apple.com/gb/album/the-face-ep/id528641567
Producers strategies Disclosure use their website as well as
Facebook and Twitter to interact and inform
fans of live events and new music etc.
http://disclosureofficial.com/category/news/

3. Music Video Purposes Analysis