Aaron Paul was featured on Top Gear and WWE RAW to promote the Need for Speed film. On Top Gear, Jeremy Clarkson interviewed Aaron about Breaking Bad and Need for Speed, helping to market the film to car fans as Top Gear has wide appeal. Aaron's appearance on WWE RAW also promoted the film to males interested in gaming and sports. Featuring Aaron Paul, already famous from Breaking Bad, on these popular shows was an effective promotional strategy due to Paul's appeal and the shows' alignment with the film's target demographic.

1. Blockbuster Movie
Need For Speed
Jack Dixon

2. Top Gear Interview
Aaron Paul featured in a recent episode of Top Gear; an extremely
popular British motoring programme. This was an excellent choice to
help market the need for speed film as the show appeals to the same
target audience as the film; car fans from all age groups and
backgrounds as the TV programme is shown on the BBC. The
presenter; Jeremy Clarkson discusses breaking bad with Aaron along
with the need for speed movie. The viewers of top gear will be more
likely to watch the movie after hearing Jeremy Clarkson's high opinion
of the film as he is an opinion leader . This relates to the two step
theory which suggests that an informal opinion lead, in this case
Jeremy Clarkson will have an influence on the individuals opinion.
After researching what types of media
influenced peoples votes in 1944 it
was discovered that opinion leaders
had more influence than newspapers
and radio broadcasts.
http://www.thatvideosite.com/v/13456/aaron-paul-on-top-gear

3. WWE RAW (Aaron Paul Appearance)
Aaron Paul also made a guest appearance on WWE RAW to
promote the movie. The demographic audience of WWE would
be males of all ages that are interested in gaming and sports, the
majority of fans will are American and should be familiar with
the breaking bad series which makes it a great way to promote
the need for speed movie with Aaron Paul. Aaron appeared in a
car on the show which promotes the vehicles used in the need
for speed movie, he then took part in the actual wrestling match
which would attract a lot of attention to himself as an actor.
http://www.dailymail.co.uk/tvshowbiz/article-2574369/Aaron-
Paul-gets-wrestling-ring-works-crowd-WWE-Monday-Night-
Raw.html

4. Conclusion
In my opinion Aaron Paul is the best choice of
character to promote the movie as he is already
very famous from the breaking bad series. He is
able to take part in a mature insightful interview
on top gear as well as a fun entertaining
performance on WWE. Aaron could also be
considered a good face for the campaign as he
may attract young girls that find him attractive;
further widening the target audience.

5. Pre-production
One of the most important things a producer must consider
during pre production is the marketing campaign, from cast
appearances to giant posters. If a film has a good marketing
strategy then it can make millions at box office . To ensure the
marketing campaign is a success the producer must follow these
rules.
Background- Need for speed was initially a video game in he 90s
Identifying the audience- The target audience of need for speed
is males from 14-35 with an interest in cars.
Thinking ahead- Distributors of Need For Speed looked at
previous successful marketing campaigns as well as audience
research, focus groups and surveys.

6. Post production
Post production phases often last longer than the actual
shooting of the movie. Post production gives the producers a
chance to change aspects of the film based on questionnaires
given during screen tests; this is when the film is shown to a
small group of people who then pick up any flaws before the film
is released to the public. The audience that the film will be
shown too will be chosen to represent the intended target
audience so for the need for speed test screening the majority
of viewers would be male.

7. Anchorage
The term anchorage means ‘the fixing of meaning’ through connotations and signs.
For example in Need For Speed the two main visual appeals are women and cars as
this is what the audience like to see. In this poster everything in the mise en scene is
there to attract the audience, for example the background used shows mountains
which suggest the film will be shot in interesting locations. Another visual attraction is
the female who is looking directly at the viewer almost beckoning the audience to
come and join her.
The style of text on this poster connotes danger and
action, the colour red is often used to express fear which
would attract alpha males to watch the movie. The fire
effect on the text also suggests that the film will include
explosions which will appeal to the intended audience.
The car used in this shot is bright yellow and draws lots of
attention to itself due to this, the demographic audience
would have played the need for speed games I the past
and this exact model of car has been used in many of the
games. An unusual part of this poster is the lack of cast
names; as the woman on the poster is very attractive this
could make viewers watch the film or search for
information on the movie in order to find out her name.

8. Synergy and USP
Synergy is the sale of products or services related to the film for
example action figures and amusement park rides. The main synergy
for Need for Speed is the video game that has been very popular since
the 90’s. Fans of the game will feel the need to go and watch this
movie gaining the movie a wider target audience. The movie also uses
synergy through toy cars etc. to attract the younger generation of
males.
The USP (unique selling point) of this movie is the use of cars and
women to attract the audience. Conventional action movies like this
use visual aids to entice the audience whereas auteur films often use
the narrative to entertain the audience.